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27/12/2016

It is no secret that Heineken is one of our favorite brands when it comes to personality, but these clips with Benicio del Toro are just plain fun to watch.

Benicio del Toro and Heineken are both recognized around the world. Luckily for us, people remember our name. Heineken has a passion for delivering only the ...

29/08/2016

What are Dark Patterns in UX/UI design, how companies use them to trick users and what we can do about it.

Dark Patterns: fighting user deception worldwide A Dark Pattern is a user interface that has been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills. Normally when you think of “bad design”, you think of the creator as b...

09/03/2016

Japan tops the Country Brand Index in the latest FutureBrand report. Leader in robotics and consumer electronics, it looks like Asia's rising sun is also top of mind when it comes to business potential and travel.

is ranked #1 in our latest Country Brand Index! Download the full report here: http://www.futurebrand.com/cbi/2014

19/02/2016

With companies trying to fit in rather than differ from what's trending, visual language becomes increasingly more uniform and less interesting.

22/10/2015

Best practices don’t make you the best. They make you average.

25/09/2015

Are robots the future of service industries?

Those sick and tired of having to deal with their fellow humans all the time have a new respite – a fully automated restaurant in San Francisco.

27/07/2015

As an old business saying goes: In a team of ten people - all of whom are in agreement, nine are unnecessary. That is why, in order to ensure diversity and limit groupthink in your company, go beyond the "culture fit" and experiment.

A quick scan of recent media highlights an entire industry exists around workplace happiness. Being a corporate happiness expert is now a job title. As part of this effort, billions of dollars are spent…

14/04/2015

Focusing on growth without a good strategy is not the way to go. On the other hand, knowing your capabilities and what you stand for sounds like a winning strategy.

Getting strategy right is the single most valuable decision that any executive can make. In our new video series, Strategy& CEO Cesare Mainardi and Senior Pa...

12/02/2015

"Technology has changed the nature of the relationship between customer and company, and between companies and their employees. People interact with businesses differently—and they expect different things. Viral marketing and digital ‘word of mouth’ have put more power in the hands of the consumer and increased the demand for good value and good service". The question is: Does your work create value that is meaningful, durable and tangible?

28/12/2014

NAMCO, the creators of the best-selling arcade game in history - Pac-Man, are now building on their brand. The company is creating a real experience for the fans by opening a themed restaurant in 2015.

Namco Entertainment will open a Pac-Man themed restaurant near Chicago's Woodfield Mall. In January, the 40,000 square foot facility, named Level 257 in reference to the famous final "killscreen"...

04/12/2014

It's that time of the year and again Pantone surprises us with a new color trend. Hello 2015.

Introducing Marsala Pantone Color of the Year 2015, a naturally robust and earthy wine red color from pantone.