03/09/2026
What happens when freedom, identity and authenticity become the new measures of luxury?
At The Boutique Assembly, Shazad Azam, joined Eva Lin, Kirk Ellis, Jagdish Sandhu, Shin Nuriya and Belmond Lee for a conversation exploring whether independent hotels can not only compete with global brands, but redefine what guests expect from luxury hospitality.
Thank you to Sanjog Modgil and Julie Ockerby for bringing together an inspiring group of industry voices and creating a platform for conversations that challenge the status quo.