CoCollaborate

So you can keep doing your thing and changing lives.

Through strategic planning, technology optimization and the implementation of sustainable business processes we will help you transform your business into a profitable, scalable venture.

12/02/2023

LIFE & BIZ UPDATE | Feb 2023

HEY FAM! Tuning in to socials after an extended period of sick leave (parasites got me good 🦠)

We are officially 2 weeks out from returning home from travels and Im pretty excited to be back on NZ soil and close to fam and friends again!

Im currently on the hunt for an aligned role in the SAAS space starting end of May and up until that will be taking on a few projects for CoCo from March to May.

After a beautiful break and some incredible opportunities over the last year, I’m ready to be part of a team again and pour my energy into a big project for an incredible company.

Isaac and I are also psyched to be moving down to Wellington in May for a change of scenery.

DONT STRESS - CoCo won’t be going anywhere - I’ll still be dropping semi-regular updates, tips and resources and doing the occasional workshop and project. And the Template library is still here for anybody fizzing to get started ASAP.

If you’re itching for a collab on your business drop me a DM before May.

Sending big love from Brazil 🇧🇷
Megs xx

P.s. this photo was taken mere moments before I fell down the waterfall and sprained my wee knee 🙄

07/12/2022

Guilty 😳👋🏼

We've all been here - the end of the year can be overwhelming AF in business, getting through that never ending to do list in amongst all the LIFE happening around you.

However it's SO IMPORTANT in order to get the break you need (AND DESERVE) to clock off this year powerfully so you can roll into that Christmas Vacay feeling free and on top of the world.

In the lead up to Christmas I'll be dropping tips on how to close out the year powerfully and set you up for a bangin' start to the next. Stay tuned & sign up to the mailin' list to get my Christmas Cards jam packed with my hot tips.

14/11/2022

A poem about email marketing - just for you

Today is the day
No more procrastinating
We're going to send off
Our email marketing

First pick a topic
Next up elaborate
Put your personality in
Treat them like your mate

Then we need a subject line
Something a bit grabby
And a good lil preview
Think of something savvy

Now pick your recipients
All but unsubscribes
They're lucky to be getting this
We love these guys

Now all that's left to do
Is hit the button that says send
And pour yourself a margie
Your work is at an end

Okay so poems aren't my strong suit HOWEVER -
Write that email - it's going to be the best ever.

And don't forget to send it to me too
so I can celebrate the HECK out of you.
(Can't stop, won't stop rhyming)

10/11/2022

Who did it best?

Email Marketing is something that all business owners come across sooner or later but it can be overwhelming AF getting started.

Here's a cheeky side by side comparison of my top picks in the email marketing game and my fave and not so fave features of each.

Check out the full cuppa tea ☕️ in the blog post at the link in bio 🔗

04/11/2022

Wanna create stunning email templates?

I can't even count how many hours I spent in MailChimp moving blocks arounds trying to create an email template worthy of framing on my wall before I eventually gave up & switched to flodesk (more on this later).

And while I constantly dole out the advice that DONE IS BETTER THAN PERFECT and it's less about what it looks like than what you actually have to say (both true) - the fact remains - it kills me inside when the emails I'm sending don't look like pieces of art Picasso would be proud of. 🎨

SO HOW DO YOU KEEP YOUR EMAILS VISUAL PLEASIN?!

1. Pick the right tool (Stay tuned for more on this)
2. Use images & gifs - unsplash & giphy got your back
3. Use your custom branding consistently
4. Keep it simple - don't crowd that bad boy
5. Keep the fonts simple - don't be changing fonts every paragraph it hurts our brain
6. Less is more, always

AND - when you create something that you'd hang on your wall SAVE THAT TEMPLATE & use it ON REPEAT.

Believe me when I say this - templates are the key to life 🔐 Nobody get's sick of a pretty picture.

And if all else fails - create a SUPER SIMPLE plain email with a picture signature at the bottom - it feels personal and it's super easy for your readers to pick up the key points and read it through to the end.

01/11/2022

Literally my face whenever I work up the courage to send an email marketing email to my subscribers.

This month (as requested by you legends) we are ALL about email marketing.

And before we get deep into the platforms and the nitty gritty of automations and templates I thought we might jam on something more important than ALL of that..

WHY SEND EMAILS AT ALL?

There are a metric f*ck tonne of stats on the interweb and every targeted insta ad about why to send email marketing emails and as much as I'd like to refer you to them I think there are some things we should ALSO consider before you make this commitment 💍...

💌 Do you like writing longer form content?
Do you find that you’re always getting to that pesky max caption limit on instagram because you’ve got so much good stuff to say - this is a great hint that shifting to blogs & emails could be a better way to get the good stuff across without filling up the limited windows we have in social.

💌 Do you find yourself craving a round up?
Ever find yourself thinking - “god damn I’ve done some good s**t this week I wish I had a way to let people know the highlights” - then a cheeky email marketing round up could be just the way to get your message across in a succinct easy to interact with way.

💌 Do you read emails?
Do you, yes you, read emails that your fave people send through - if so - chances are that your ideal avatar also loves a cheeky email read - especially when it’s written from the heart with a good dose of your personality chucked in.

💌 Do people buy stuff from you?
If you’re selling literally anything then you should really have a cheeky email system that’s sending an email with access links and just the right amount of hype to keep your customers engaged and make their lives easy.

If you answered yes to any of the above then it could be time to put a ring on it and get amongst the email marketing game.

Lucky for you in this months insta series Ima jam on the HOW - stay tuned mi amigo.

28/10/2022

Real talk: feeling unsafe

There have been a few moments on our travel journey that have left me shaking (in my very cool Raglan leather) boots because I was feeling unsafe.

And while I was strategising with the wonderful Annabel of about how to get the nervous system back online it got me thinking about all the times I’d felt unsafe.

One of the biggest examples was starting out in business.

There are a lot of times in your business journey that are to say the least “activating”.

Whether it’s sending the biggest quote you’ve ever sent, just before you hand in the resignation letter to go all in, wondering if you’re going to be able to pay rent this month or simply waking up in cold sweats because you had a dream all your clients left you.

It’s scary out there.

And the truth is when you’re feeling unsafe you’re not doing your best work because your body is in survival mode. It can’t tell the difference between running from gunshots and sending a scary email.

And that, unfortunately, doesn’t help solve the problem and makes it all the more likely that your fears will come to life.

So how do you remind your body that you got this and everything’s going to be okay?

I jammed on what I found the most helpful in my latest blog - check it out in the link in bio or get the spark notes below 👇🏼

1. Name it.

2. Control your environment. �

3. Ask for help

4. Keep the rituals�

5. Never forget this is your life�

You are still you without your business but your business is nothing without you.

You come first. Always. 😘

25/10/2022

Implementing your next phase in business is simpler than you think. It's actually only four steps;

1. Commit to the idea
2. Make a plan to execute
3. Implement the plan
4. Review & upgrade based on feedback

But it can be super easy to get stuck at any one of these steps. The biggest hurdle I see people getting stuck at is actually phase 1 - committing to the idea.

Here's a hard truth: you're never going to know if it will work until you've done it. And I mean really DONE IT. Not half assed it. Not asked your mum for feedback. Not bought a bunch of courses that teach you the same thing.

Nope none of these are a true test of a good idea.

You'll only know if it's going to work once you've actually given it your best damn shot, committed hard to the idea (like FULLY believe in it), made a solid plan to get there and then played full out to make it happen.

Which one of these phases do you get stuck at the most? And what are you going to do instead?

20/10/2022

Full circle moment. ⭕️

I took this photo in 2018 on a trip to Guatemala where we stayed at the most magical hostel. I remember thinking to myself at the time - this is MAGIC I want to come back here. 🔮

Fast forward 5 years and here I am standing back in the same spot - tuning in from the most magical place on the edge of Lake Atitlán with an incredible partner by my side and feeling hella grateful to be in one of those moments where you realise you made your dreams come true. ✨

What are you doing now that a past version of you would never have believed was possible?

Let's soak that in for a min shall we?

13/10/2022

Stop doing this in your business 🙅🏽♀️

& I were jamming the other day on the top mistakes we see entrepreneurs making it again and again as they start out in business...

And the number one thing we see over and over…

😬 Not dropping thanks on the referral game

And to keep it real with you - it leaves a sour taste in the mouth and hurts your rep more than you realise.

Trust me - I've been guilty of this before too.

SO - Here's what to do instead 👇🏼

SAY THANKS YO - 💌
When people refer clients to you they are dropping you a huge "LOVE YOU" and going out of their way to support your business by handing you a ready made client. The absolute LEAST you can do is drop a "Thank you" their way which makes them feel seen & appreciated and way more likely to do it again.

Pretty simple huh?

So who are we thanking today?!

10/10/2022

Haaaave you met the CoCo Blog? 👀

Kind of like Ted, but you know, more resourceful and a little less despo - just as loveable though*

The CoCo Blog is your resource library for all things business - it's where I share the lowdown all on my golden nuggies with step by step breakdowns, extra resources, templates & so much more.

AND - it's co-created with you legends.
Have something you're struggling with or find yourself wishing that there was a one stop guide for something - hollah at yo' gurl and I'll see what I can do.

Check out the blog at cocollaborate.com/blog or sign up to Mailin' list at the link in Bio to never miss a beat. 💌

*If you've never watched How I met your Mother this will be lost on you and all you need to know is that the Blog is lit & you should check it out.

06/10/2022

Wanna know one of the TOP tools in the backpack (🧀) for SEO that I learnt in as a digital strategist in a marketing agency?

GOOGLE MY BUSINESS.

Creating your Google My Business profile (& keeping it updated) goes a long way in helping you to show up online when people search. It also allows you to collect reviews which help to validate your offering and generate trust with your cold audience.

AND THE BEST NEWS - Google just made it easier to verify your Google My Business Profile almost instantly (no more punishing postcards from Google phew).

Create yours at: https://www.google.com/business/

Shout out to my homies at & with the true true on SEO - check them out for more amazing resources on SEO 😍

Endereço

Caparaó, ES

Site

http://www.cocollaborate.com/

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