06/09/2017
The Value of Video for Your Business
The value of video production in today’s fast-paced environment should not be understated. In fact, many would argue that anyone hoping to make it as a photographer in today’s world better know how to shoot video in addition.
Simply Google “video marketing statistics” and you will be inundated by the number of results pointing to this fact. In a recent article by HubSpot, shared on Forbes.com, the following stats blew my mind:
Video is projected to claim more than 80 percent of all web traffic by 2019.
Adding a video to marketing emails can boost click-through rates by 200-300 percent.
Embedding videos on landing pages can increase conversion rates by 80 percent.
90 percent of customers report that product videos help them make purchasing decisions.
According to YouTube, mobile video consumption grows by 100 percent every year.
And this was only a handful. Simply put, video production is going to a be a huge part of any successful marketing strategy going forward. As someone that started as a photographer and has gradually migrated to a focus on video, I wanted to share some of my experiences as to why you should be adding video as part of your portfolio and how easy it can be.
READ MORE: https://fstoppers.com/business/value-video-your-business-194823
The value of video production in today’s fast-paced environment should not be understated. In fact, many would argue that anyone hoping to make it as a photographer in today’s world better know how to shoot video in addition.