Be Consulting

26/06/2015

Paulo Vischi da Be Consulting é um dos entrevistados na matéria de capa da revista GloboRural deste mês: "A Nova Onda do Café". Um projeto e um movimento voltado a "Vinificação do Café" que está acontecendo na Região do Cerrado Mineiro. Para nós é um orgulho em fazer parte deste projeto junto com os produtores da região.

03/09/2014

Hoje estamos na Newsletter da Wolff Olins/ Kitchen!

Today we are featured in the Wolff Olins/ Kitchen - School for Business Leaders newsletter!

http://us4.campaign-archive1.com/?u=d26552023a5c49adf199e7390&id=d2298280ce&e=fa2fe5bff4

22/08/2014

Great talk by Joi Ito - Head of MIT Media Lab https://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist -581170

“Remember before the internet?” asks Joi Ito. “Remember when people used to try to predict the future?” In this engaging talk, the head of the MIT Media Lab skips the future predictions and instead shares a new approach to creating in the moment: building quickly and improving constantly, without wa…

15/04/2014

Sad day.

Wally Olins 1930 -2014 R.I.P

The Financial Times once described Wally Olins as "the world's leading practitioner of branding and identity".

"I am what I am. I am outspoken and abrasive. I can be difficult. It is what I am like. I do not try to cultivate it but I do not hide it either. I tell people what I think and I do not mince anything. It is what people pay for."

http://www.theguardian.com/media/2014/apr/15/branding-guru-wally-olins-dies-bt?utm_content=buffer80c00&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

26/04/2013

Paulo Vischi - Diretor de Estratégia de Marcas da Be Consulting em palestra realizada na Convenção de Vendas da Agroceres/ Monsanto.

26/04/2013

IS YOUR BUSINESS WORKING ON PURPOSE?
WHEN YOUR COMPANY HAS A TRUE REASON FOR BEING, EVERYTHING WORKS BETTER. HERE'S HOW TO DEFINE AND STAY TRUE TO YOUR PURPOSE.

http://www.fastcompany.com/3008748/your-business-working-purpose

When your company has a true reason for being everything works better. Here's how to define and stay true to your purpose.

01/03/2013

We become leaders the day we decide to help people grow, not numbers.
Simon Sinek

26/02/2013

http://www.youtube.com/watch?v=p2LXJXdAShQ&feature=youtu.be

Sick of misleading ads? Join the Advertising Revolution and get your copy of The Naked Brand today! http://www.thenakedbrandfilm.com http://www.facebook.com/...

20/12/2012

1997 Steve Jobs talking about Branding. Not to focus in products features but to show and communicate who you are. The company purpose and values...Old but very interesting.

1997 Steve Jobs falando sobre marcas, sobre a importância de mostrar o propósito da empresa e não mais focar em atributos de produtos. Já naquele tempo. Muito interessante.

http://www.youtube.com/watch?v=vmG9jzCHtSQ&feature=player_embedded

Steve Jobs, back in the day, telling us how simple brands really need to be.