09/08/2026
Marketing should do more than make a business look attractive. It should help people understand the brand, remember it and connect with it.
AXIS Business Solutions is proud to introduce Ria—Regional MedLab Services’ new brand character.
Ria was developed with a practical communication role: helping Regional share educational information, reminders and service updates through a warmer, clearer and more recognizable brand voice.
This collaboration shows how AXIS connects different parts of a business’s marketing:
• Character Branding—developing Ria as a distinctive communication asset.
• Brand Strategy—defining how the character supports Regional’s audience, message and voice.
• Social Media Marketing and Management—turning the strategy into planned, audience-focused content and campaigns.
A special shout-out to Regional MedLab Services for trusting AXIS with this project and allowing us to share the work.
Regional provides laboratory testing, diagnostic screenings, mobile services and broader wellness support for individuals, families, businesses and communities.
REGIONAL MEDLAB SERVICES
📍 2nd Floor, upstairs Roker Esso Service Station
Faith Avenue Roundabout, Firetrail Road & Sir Milo Butler Highway
Nassau, Bahamas
📞 242-825-5786
📞 242-535-5789
📞 242-535-5783
📧 [email protected]
🌐 www.regionalmedlab.com
Please visit their website, follow their business and keep Regional MedLab Services in mind when you need reliable laboratory and mobile healthcare services.
And if your business needs clearer branding, a recognizable character or more consistent social-media marketing and management, send AXIS Business Solutions a message.
Let’s build a brand system people can recognize, understand and remember.