The Brand Talks

13/05/2024

Sometimes companies don’t have fat cheques set aside for the type of marketing campaigns we want to run. If you find yourself in such a situation, but want to employ the best creativity and reach a large audience at the same time, do the following:

1. Leverage UGC – User generated content.

Think about ways in which you can incentivize your customers to create content that will serve your brand. This could be in the form of reviews or testimonials that you share on your media platforms. This is a smart way to give your customers recognition (showing them some love), in return, you get exposure as they share their success stories on their platform. The more reviews you can get, the merrier. It’s a win-win situation.

2. Optimize your website for greater search visibility.

Here, focus on two aspects of your brand: your audience and Google ratings. Research the main keywords your audience uses to search for you online, and format your website in such a way that google will show it to them in the top results page organically without you having to pay for ads. (There’s a link below from HubSpot Academy to guide you on this).

In part 2, I will share the third and fourth tactics. In the meantime, use the link to learn more on how to optimize your website:

https://lnkd.in/dPrRXvSz

P.S How do you navigate tight marketing budgets?

28/01/2024

Answer the following

1. What is the objective?
2. How will you build a community?
3. What are you going to say?
4. Who's going to manage it?
5. How will you measure success?

(Developed by Danny Whatmough.)

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26/01/2024

It is to cause them to act. If you wow them and they don't act then it's useless. It has to do both.

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25/01/2024

Most important of all, it should cause your customers to rally behind you.

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24/01/2024

It just has to be relevant to those you are communicating with. If it's coated in glitz-and-glamor but doesn't convey a meaning message that causes people to act in your favor, then it's not effective.

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23/01/2024

Define your value propositin and share it over and over again with your customers, so that they know why you are valuable to them.

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22/01/2024

21/01/2024

A value proposition is that one true thing that only you can say about your brand.

It must be something that your competitors can’t claim, and something your customers find both valuable and credible.

An example of a value proposition is when Audi says it makes cars for people who take the road less traveled.

When you have a clear value proposition, the next step is to translate it into a more polished short statement, which then becomes your tagline.

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20/01/2024

Once daily life hits back in, you will quickly realize the importance of having a brand stewardship plan in place in order to make it a thriving message." Fabian Geyrhalter.

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19/01/2024

A name can make or break your brand. Make sure you follow the proper principles in naming.

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18/01/2024

Strong brands don't compete on lower prices. Overtime, they cultivated value to the point where their consumers don't mind paying a premium for it.

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17/01/2024

Watch Part 1 to 6, to get the whole idea behind naming your brand.

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