Refilwe Nong

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Refilwe Nong Rebel the Ordinary with Bespoke designs, captivating brand identities and product package designs.

The Refilwe Nong brand was engaged to develop the Topaz Paints pickup branding. The task at hand being to translate the ...
08/09/2026

The Refilwe Nong brand was engaged to develop the Topaz Paints pickup branding.

The task at hand being to translate the visual identity we developed for the brand into physical touchpoints. This involved the development of the design and the application with thanks to our branding partners at Prospec.

Task: Pickup Branding
Client: Topaz Paints

Your next brand touchpoint could be the one people remember. Let’s build it.

71 476 834 (app currently down)
[email protected]

View portfolio here:
Https://refilwenong.myportfolio.com/

Ten years ago, I made a decision that changed the direction of my life.I walked away from a qualification in Animal Scie...
07/09/2026

Ten years ago, I made a decision that changed the direction of my life.

I walked away from a qualification in Animal Science and found myself in an industry I had no formal reason to be in, because I had discovered something I cared deeply about.

“Helping people tell their stories”

What started as an attempt to find my place eventually became a career. I helped build phenomenal brands. I helped businesses position themselves to compete. I watched many of those businesses grow to employ hundreds of Batswana.

And somewhere along the way, something that once felt like pure exploration became a profession, with all the responsibility, expectations and realities that come with it. Lately, I have been thinking a lot about that younger version of me.

The guy who would invent brands that didn’t exist just so he could design them. Today i developed another make believe brand. Not because i have nothing to do, No! Because a part of me needed to be reminded that everything i have accomplished was once a dream!

And maybe you need that reminder too.

That idea you’ve been sitting on?
That business you’ve been talking about?
That thing you’ve been telling yourself you’ll start “one day”?

Build it.

71 476 834
[email protected]
View portfolio here:
Https://refilwenong.myportfolio.com

The Refilwe Nong brand was engaged by Impact Compass Africa to develop their visual identity system. The goal was never ...
27/05/2026

The Refilwe Nong brand was engaged by Impact Compass Africa to develop their visual identity system. The goal was never to create a nonprofit brand that looked temporary, safe, or overly dependent on traditional organization aesthetics. The vision was to build something credible, modern, and globally relevant while still feeling simple.

A brand that could confidently exist in rooms with governments, institutions, development partners, and innovators without feeling visually behind.

The custom ICA flows as one connected form, symbolising collaboration between sectors, communities, and leadership. The upward compass marker introduces direction, movement, and vision, reinforcing the brand’s role as a guide toward sustainable impact across Africa.

The typography and colour system were intentionally refined and minimal.

Client: Impact Compass Africa
Task: Visual identity system

Here at Refilwe Nong, we exist for organisations that no longer want to be supported simply because they are local, but respected because they are exceptional.

If this speaks to you contact us below
71 476 834
[email protected]

View portfolio here:
Https://refilwenong.myportfolio.com




The Refilwe Nong brand was engaged by FEMMORA to develop a visual identity system.The goal was to build a system that fe...
26/05/2026

The Refilwe Nong brand was engaged by FEMMORA to develop a visual identity system.The goal was to build a system that felt emotionally powerful, internationally relevant, commercially adaptable and refined at the same time.

The brand was positioned around feminine presence, confidence, elegance and quiet power. Not loud. Not forced. Just undeniable presence.

The wordmark was designed with clean, structured letterforms to communicate confidence, clarity and premium sophistication. Nothing excessive nor overdesigned. In luxury, restraint is powerful. The less you try to convince people, the more premium you appear. The result is an identity that feels timeless instead of trend driven.

At the core of the identity is the red outstretched star (naledi). More than a symbol, it represents aura, radiance and presence. It extends outward almost like fragrance itself, unseen yet deeply felt. The mark becomes an emotional anchor for the brand, reinforcing the idea that FEMMORA is not just about scent, but about how a woman feels when she enters a room.

Beyond aesthetics, the identity system was built for scalability. Every element was designed to translate seamlessly across perfume packaging, candles, merchandise, digital platforms and lifestyle applications without losing recognition or sophistication.

Client: Femmora
Task: Visual identity

Here at Refilwe Nong, we build brands that no longer rely on sympathy for being local, but those that command respect through excellence.

If this speaks to you, contact us below

+267 71 476 834
[email protected]

View portfolio here:
Https://refilwenong.myportfolio.com/





“Support local” is not a positioning strategy, it is a plea, and in a market this unforgiving, plea’s weaken perception....
13/04/2026

“Support local” is not a positioning strategy, it is a plea, and in a market this unforgiving, plea’s weaken perception.

The reality for local brands is simple.You are judged faster, held to higher scrutiny, and given far less room for error. Patience is almost nonexistent. And more often than not, the moment you lead with “local,” you are unconsciously asking for grace instead of commanding trust.

In this kind of market, perception is not a layer, it is everything.

Before people experience your brand, they experience what it signals and what it signals determines whether they lean in or move on

Brands should not ask to be supported
They must make it easy to be chosen.

This is why we move our clients away from “support local” and towards building brands that stand on their own merit, communicate value instantly, and compete without needing sympathy

Because in a market that does not give second chances, your brand cannot afford to be understood later. It has to be respected immediately

You should not have to wait to be chosen or supported. Let’s build a brand that gets you selected instantly.

71 476 834
[email protected]
www.refilwenong.com

Portfolio;
Https://refilwenong.myportfolio.com/

I used to think my job was to make things look nice. Over time, I realised I was doing something far more consequential....
09/04/2026

I used to think my job was to make things look nice. Over time, I realised I was doing something far more consequential.

Every project was never just about visuals. It started much earlier, in the internal foundation, how a brand thinks, how it positions itself, what it chooses to say and what it refuses to say. The visual expression only comes in as a translation of that work.

So no, my job is not cosmetics.
My job is to build and increase perceived value.

When SquareGate Group engaged us for the Ideal Summit, the brief was not to “make it look good.” It was to make it credible.

Because the ambition behind the summit was bigger than the event itself. It needed to feel like a platform, something authoritative, intentional, and built to last.
That meant we had to think beyond design.
We had to define how the summit shows up, the tone it carries, the level of authority it commands, and how every interaction, from the first announcement to the physical experience, reinforces that perception.

Client: SquareGate Group
Task: Brand Development and Management

Https://refilwenong.myportfolio.com/

+267 71476834
[email protected]
www.refilwenong.com

Every now and then, there’s a room that feels different. A room where things move. Where conversations turn into somethi...
02/04/2026

Every now and then, there’s a room that feels different. A room where things move. Where conversations turn into something real.

That’s what IDEAL Summit 2026 is trying to create.Not another event. Not another place to just listen and go home. But a space where ideas are taken seriously enough to be shaped into something tangible, something fundable, something that can actually grow.

And I think that matters, especially if you’re building something you care about. Here at Refilwe Nong we associate ourselves with such rooms and i know that this one is worth your time. Attend the Ideal Summit 2026 with me this year.

Read more about it here and il see you there

https://squaregategroup.com/events/investor-roundtable-2026

The Refilwe Nong brand is in Francistown this week under the invitation of Project 124 and CEDA for the Market Visibilit...
31/03/2026

The Refilwe Nong brand is in Francistown this week under the invitation of Project 124 and CEDA for the Market Visibility Workshop.

Mr Nong’s focus is clear, giving posture to intentional brand building. Not the visuals people often rush to, but the thinking that must exist before anything is designed. The kind of work that shapes direction, defines consistency, and builds brands that are not confused about who they are.

Much like the Maun engagement, this session walks participants through the internal work most brands overlook. The decisions, the clarity, and the discipline required in the early stages. Because strong brands are not built by chance, they are built on intention.

If you’re serious about building brands that don’t feel like an apology, reach out to us here:

71 476 834
[email protected]
www.refilwenong.com

Portfolio:
https://refilwenong.myportfolio.com/

The Refilwe Nong brand is in Maun this morning, under the invitation of Project 124, delivering a focused session on Mar...
19/03/2026

The Refilwe Nong brand is in Maun this morning, under the invitation of Project 124, delivering a focused session on Market Visibility and Profitability.

The assignment for the day goes beyond theory. It is about breathing life into intentional brand building, helping business owners move from simply existing to showing up with clarity, confidence, and purpose. Too many brands operate in apology mode, shrinking their value, underpricing their work, and struggling to communicate what they truly offer. That ends here.

Refilwe’s session is designed to challenge how brand owners think about their ideas, their positioning, and the responsibility they carry in the market. Because building a brand is not decoration, it is decision making. It is about understanding who you are, who you serve, and how you consistently show up in a way that commands attention and drives profitability.



Today the Refilwe Nong brand had the privilege of conducting a Brand Manual Workshop for the staff of Westwood Internati...
16/03/2026

Today the Refilwe Nong brand had the privilege of conducting a Brand Manual Workshop for the staff of Westwood International School, having previously been engaged to develop the Brand Manual Guidelines.

The session was designed to enlighten, strengthen and foster a consistent look and feel for the Westwood International School brand. As organisations grow, it becomes increasingly difficult for brand owners / management to personally guide every team member on what the brand stands for, how its assets should be used and how to maintain consistency across all touchpoints.

This is where a brand manual becomes essential.

The workshop served as a practical walkthrough of the manual, unpacking what it is, why it matters and how every brand custodian within the institution can use it effectively.

When a brand is clearly understood and consistently applied by everyone who represents it, it strengthens trust, professionalism and identity.

The goal is simple, to ensure the Westwood International School brand continues to reflect nothing short of excellence.

If you brand relies on personal preferences and individual interpretation, then a brand manual is needed. Reach out here

71 476 834
[email protected]
www.refilwenong.com

View portfolio here:
Https://refilwenong.myportfolio.com/


Address

Gaborone
0000

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+26771476834

Website

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