12/15/2013
Motivating Core Performers Sales
No sales force consists entirely of stars; sales staffs are usually made up of some core performers, with smaller groups of poorer performers and former champs . Though most compensation plans approach these three groups as if they were the same, research shows that each is motivated by something different.
Ironically enough, many incentive plans ignore core performers. One reason is that sales managers don’t identify with them. At many companies the managers are former rainmakers , so they pay the current rainmakers an undue amount of attention. As a consequence, core performers are often passed over for promotion and neglected at annual sales meetings. But this is not in the best interest of the company. Core performers usually represent the largest part of the sales force, and companies cannot make their numbers if they’re not given proper attention.
Everyone is different, understand your people, provide genuine personal attention and multi tier your targets to fit each individual accordingly , to achieve maximum results.