Beth Christie Marketing

10/21/2016

I'm definitely not an introvert but this is definitely an interesting read on how to work with introverts and get the best out of them.

BBDO exec Paul Reilly on why nurturing introverts is crucial for better work.

10/18/2016

Canadians are really nice and supportive.

The Garden's project reminds our neighbours that they're already pretty great.

05/12/2016

Brilliant interactive experience revolving around food.

The brand has created a tasty experience in downtown Toronto as part of its food-first approach.

04/07/2016

So fun and engaging! We need a Canadian artists/songs version.

Coke is updating Share a Coke by putting song lyrics on packaging.

03/09/2016

Unfortunately, I can attest to most of these in my 24 years of agency life. The most disheartening were when some of the comments came from senior women in our industry. 'sDay

TBWA is using International Women's Day as a time to underscore the ongoing gender disparity in the advertising world, where women influence nearly 80 percent of purchase decisions yet produce just a fraction of the creative work.

01/21/2016

Love Coca-Cola new "Taste the Feeling" platform. Especially luv the "Brotherly Love" spot. Reminds me of my boys.

A new global strategy that replaces "Open Happiness" will roll out in Canada next month.

12/16/2015

What a great job Zulu Alpha Kilo did creating this ad for Cineplex's new brand platform "See The Big Picture". Love the song choice too. Perfection!

Lily & the Snowman features Genesis’ “Follow You Follow Me” performed by Canadian singer Adaline. Watch the Making Of video: http://cinplx.co/1YaC39H Every w...

12/13/2015

Fashion Santa is everything! Great strategy.

Click to see the pic and write a comment...

10/17/2015

Bravo! Love this thinking. Time for change.

PepsiCo marketer Brad Jakeman gave a fiery speech at ANA meeting that put agencies in the crosshairs.

05/02/2015

Brilliant strategy! Engaging a new demographic of consumer by tapping into their love of Instagram and foodography by creating a unique memorable brand experience.

FOODOGRAPHY is a string of events that focus on dishes that are highly photogenic and perfect to ensure trusty Instagram followers are green with envy.

03/09/2015

In line with yesterday's International Women's Day, filmmaker Paul Gale produced a pseudo Amazon ad poking fun at the wage gap between...