Susan Regier Copywriting

Susan Regier Copywriting Helping businesses find the right words – and writers find their voice. I’m Susan Regier — Copywriter, Brand Storyteller, and Business Coach.

For more than 25 years, I’ve helped businesses, writers, and organizations discover the power of words to connect, inspire, and create impact. Through copywriting and brand strategy, I help entrepreneurs and companies share their message with clarity and confidence. Through coaching, I guide leaders to uncover untapped opportunities and transform ideas into action. And through my Soulful Writing R

etreats and The Writer’s Studio, I give writers the tools and support to bring their stories to life. Whether I’m working with a small business, a corporate team, or an emerging author, my mission is simple: to turn ideas into words that matter. Learn more at www.SusanRegier.com

Well, that’s a wrap on another phenomenal Soulful Writer’s Retreat.Each retreat brings together women from different wal...
08/28/2026

Well, that’s a wrap on another phenomenal Soulful Writer’s Retreat.

Each retreat brings together women from different walks and stages of life – and somehow, they always connect with ease.

Writing has a way of bringing like-minded people together – people who are open to sharing, receiving, being vulnerable, and encouraging one another along the way.

As always, I was moved to tears during our closing ceremony. There’s something incredibly special about seeing the connections that have formed, hearing what the experience has meant, and watching everyone leave with renewed intentions for their writing, new friendships, and wonderful memories.

My heart is full.

You don't have to feel ready to start writing.Maybe there’s an idea you’ve been carrying around for years.A novel you st...
08/27/2026

You don't have to feel ready to start writing.

Maybe there’s an idea you’ve been carrying around for years.
A novel you started but never finished.
Family stories you keep telling yourself you'll write down someday.
Or perhaps you have a story inside you, but you're not sure where to begin.

But here’s the thing – you don't need to have it all figured out.

The Writer's Studio is a private 9-week creative writing program that gives you the structure, guidance, and personalized feedback to move your writing forward – one step at a time.

You'll strengthen your storytelling skills, find your voice, build confidence, and most importantly, write.

Because sometimes you don't become ready and then begin.
You begin – and that's how you become ready.

Learn more: WriteAGreatStory.com

“We were never taught this in school.” That’s something one participant said after one of my Business Writing Training s...
08/25/2026

“We were never taught this in school.”

That’s something one participant said after one of my Business Writing Training sessions.

And it’s true for many professionals.

You learn how to do your job. You develop expertise. You take on more responsibility.

Then you're expected to write clear emails, organize reports, communicate complex ideas simply, adjust your tone for different audiences – and make it easy for a busy reader to know what to do next.

But who actually taught you how?

My Business Writing Training gives teams practical skills they can use immediately – using your organization’s own writing as examples.

Because better writing doesn't just make better writers.

It makes business easier.

SusanRegier.com/business-writing-training/

The sunflowers are picked, and the last little touches are in place… Beds made. Gifts waiting. Food prepped. And plenty ...
08/24/2026

The sunflowers are picked, and the last little touches are in place…

Beds made. Gifts waiting. Food prepped. And plenty of treats on hand.

This afternoon, the ladies arrive for this week’s Soulful Writer’s Retreat.

For the next few days, this house will be filled with stories, laughter, writing time, good food, conversations around the table – and hopefully a little creative magic.

I’m ready.

Let the writing begin.

Sometimes, the first thing I do for a copywriting client is talk them out of what they asked me to write.Recently, a cli...
08/20/2026

Sometimes, the first thing I do for a copywriting client is talk them out of what they asked me to write.

Recently, a client said, “I need a brochure,” and my first question was:

WHY?

I found out why they wanted a brochure, who they wanted to reach, and what they wanted that audience to do next. And it became clear that a brochure wasn’t the best solution. I led them in a different direction, saved them a lot of money, and gave them a more effective way to get the results they wanted.

That’s why good copywriting doesn’t begin with the words. It begins with understanding what you’re trying to accomplish – and finding the most effective way to communicate it.

Strategy first. Words second.

If you're not sure what you need, that's okay. It’s part of what I help you figure out.

https://susanregier.com/business-copywriting/

08/19/2026

Some mornings, you open your inbox and think you know what the day will look like.

And then the universe says, “Oh, that’s cute.” 😂

A missed meeting.
A rather unusual business pitch.
A potentially exciting opportunity involving France. 🇫🇷
And a few emails that left me wondering, “Wait… what?”

All before the second cup of coffee.

Running your own business for nearly 30 years teaches you a lot of things. Apparently, one of them is to keep your sense of humour—and the coffee pot full.

Here’s to the wonderfully unpredictable days.

Your biggest news may not be your best story.You may have launched a new service. Reached a milestone. Won an award. Exp...
08/18/2026

Your biggest news may not be your best story.

You may have launched a new service. Reached a milestone. Won an award. Expanded your business.

All worth celebrating.

But what matters to your business isn’t necessarily what will matter to the media.

That’s why, when I work with a client on a press release, I start by asking questions:

What’s interesting? What’s timely? Is there a human-interest angle? A local connection? A bigger trend your story could become part of?

Sometimes the obvious story is the right one. But often we need to dig deeper because getting media attention isn’t simply about getting your news out. It’s about giving the media a story worth telling.

Have something happening in your business? There may be a story there.

Learn more: SusanRegier.com/press-releases/

We live in a world where almost everything can be automated. Emails. Social messages. Thank-you notes. AI can even find ...
08/17/2026

We live in a world where almost everything can be automated. Emails. Social messages. Thank-you notes. AI can even find the right words for us in seconds.

But perhaps that's exactly why one decidedly low-tech way of connecting with people has become even more powerful.

It takes a little longer. It certainly isn't scalable. And from a productivity standpoint, it's terribly inefficient.

And that's exactly why it matters!

In this month's article, I'm sharing a simple way to create a connection that feels genuinely personal — without turning it into another marketing tactic.

Read it here:

https://susanregier.com/the-secret-to-truly-personal-connections/

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