06/09/2026
The Value of Financial Advice: Why Some Investors Build More Wealth Than Others
Every day, Canadians are bombarded with messages telling them that investing is easy.
"Just buy an ETF."
"Use a robo-advisor."
"Watch a few YouTube videos."
"Do it yourself and save the fees."
At first glance, it sounds logical. After all, information is available everywhere, and opening an investment account takes only a few minutes. But if investing were simply about access to information, everyone would be financially successful. The reality is that building wealth is rarely an information problem. More often, it's a behavior problem. And that's where professional financial advice can make a significant difference.
What the Research Says
One of the most widely cited Canadian studies on financial advice was conducted by economists Claude Montmarquette and Nathalie Viennot-Briot. After analyzing thousands of Canadian households and adjusting for differences such as age, income, education, and financial knowledge, the researchers found something remarkable:
**Investors who worked with a financial advisor for 15 years accumulated approximately 3.9 times more wealth than comparable investors who did not.**
Think about that for a moment.
Not 10% more.
Not 20% more.
Nearly four times as much wealth.
The study concluded that the difference was not primarily due to superior investment returns. Instead, it was driven by better financial habits and behaviours.
The Biggest Threat to Investment Success Isn't the Market
Most people believe the biggest risk to their financial future is a market crash.
In reality, the biggest risk is often our own behaviour.
Many investors:
Buy when markets are high because everyone is talking about investing.
Sell when markets fall because fear takes over.
Chase last year's top-performing fund.
Keep too much money sitting in cash.
Delay investing while waiting for the "perfect" time.
Start financial plans but never follow through.
These behaviours can quietly cost investors hundreds of thousands of dollars over their lifetime.
A good advisor helps clients avoid these costly mistakes.
# # Financial Planning Is More Than Picking Investments
Many people think financial advisors simply recommend investments. The truth is that investments are only one piece of the puzzle.
A comprehensive financial plan may include:
Retirement planning
Tax planning
Estate planning
Insurance planning
Business succession planning
Education planning
Cash flow management
Corporate planning
Charitable giving strategies
Wealth transfer planning
The investment portfolio is simply the vehicle. The financial plan is the roadmap. Without a roadmap, even the best vehicle may not get you where you want to go.
# # The Power of Accountability
Consider fitness.
Most people know they should exercise.
Most people know they should eat healthy.
Yet many still hire trainers and coaches.
Why?
Because accountability matters.
Financial planning works the same way.
An advisor often serves as a financial coach who helps clients stay focused on long-term goals when emotions and distractions try to pull them off course. Having someone to call during market volatility can be worth far more than trying to navigate uncertainty alone.
# # Life Doesn't Happen in a Straight Line
Financial plans rarely fail because of investment performance.
They often fail because life happens.
A business owner wants to sell their company.
A child has special needs.
Parents require long-term care.
A spouse passes away unexpectedly.
A family receives an inheritance.
A retirement date changes.
A health issue arises.
These situations require more than an investment account.
They require planning, strategy, and guidance.
# # Technology Is Powerful — But It Has Limits
I believe technology has made investing more accessible than ever.
That's a good thing. Many investors can successfully use online platforms and low-cost solutions.
However, technology cannot replace conversations about:
* Family dynamics
* Estate concerns
* Business succession
* Tax-efficient wealth transfer
* Protecting vulnerable dependents
* Retirement income strategies
* Behavioural coaching
A calculator can produce numbers.
A financial advisor helps clients make decisions.
Those are not the same thing.
# # The Cost of Doing Nothing
Many people focus on the cost of financial advice. Few people calculate the cost of financial mistakes.
What is the cost of:
* Delaying retirement by five years?
* Paying unnecessary taxes?
* Losing an estate planning opportunity?
* Selling during a market correction?
* Not having proper insurance coverage?
* Missing government benefits?
* Leaving an unprepared family behind?
These costs can be far greater than any advisory fee.
# # Advice Creates Confidence
The true value of advice is not simply measured in dollars.
It is measured in confidence.
Confidence that your family is protected.
Confidence that your retirement is on track.
Confidence that your estate will transfer efficiently.
Confidence that your financial decisions are aligned with your goals.
Confidence that someone is helping you see opportunities and risks you may not see on your own.
# # Final Thoughts
There is nothing wrong with managing your own investments. Many people do it successfully. But there is a significant difference between managing investments and creating a comprehensive financial plan.
The research suggests that investors who receive professional advice tend to save more, stay invested longer, make better decisions, and ultimately build substantially greater wealth.
At the end of the day, financial success is not about finding the next hot investment. It's about making consistent, disciplined decisions over many years. And sometimes, having the right advisor beside you can make all the difference.
Vishal Vashisht (B.Sc., RIS)
Insurance & Financial Advisor
SMJ Wealth, Calgary, AB
Licensed in Alberta, BC & Ontario
**Real financial planning — not just policies and products.**
*This article is for educational purposes only and should not be considered tax, legal, or investment advice. Individual circumstances vary and professional advice should be obtained before making financial decisions.*