09/14/2021
๐๐๐๐ ๐๐. ๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐.
๐๐ก๐ข๐๐ก ๐จ๐ง๐ ๐๐ซ๐ ๐ฒ๐จ๐ฎ? ๐ค
Both good and great sales representatives know their products and understand their customers. The difference between the two is how they conduct their job.
โA good sales rep will โtellโ you about their products and company, and rely on the โWOWโ factor to gain your business.
โA great sales rep will โASKโ. They are determined to understand your business requirements before assessing the best service/product that is suited for your business.
โA good sales rep is reactive to the marketโs demands.
โA great sales rep creates demand. They assess the gap in the marketโs needs and create services to bridge the gap.
โA good sales rep understands their customerโs business at a high level.
โA great sales rep understands the intimate details of the customers, including the industry, their challenges, their competitors, the business process, etc.
โA good sales rep sells an idea.
โA great sales rep sells a vision. They identify the challenge in the industry and how it can be solved with their product and service.
โA good sales rep sees themselves as just a salesperson of that product.
โA great sales rep sees themselves as a consultant of the industry.
โA good sales rep builds relationships with their customers based on the product.
โA great sales rep builds relationships based on their industry expertise, their trends, and solutions for any challenges.
๐๐ก๐ข๐๐ก ๐จ๐ง๐ ๐๐ซ๐ ๐ฒ๐จ๐ฎ? ๐๐จ๐ฆ๐ฆ๐๐ง๐ญ ๐๐๐ฅ๐จ๐ฐ.
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