Givlin Gals Good Networking

04/07/2026

03/13/2025

✨ Why We Love Marketing as a Family and to Families ✨
From The Jenn Givlin & Victoria Givlin of the Givlin Gals 💕

Marketing is more than just what we do—it’s who we are. As a family, we’ve built our business on connection, creativity, and community, and we absolutely love sharing that with other families. Here’s why marketing to families is so special to us:

💖 1. We Understand Family Values.
As a family-run business, we know firsthand how important trust, authenticity, and meaningful connections are. We love crafting marketing strategies that speak to the heart of what families need—whether it’s creating memorable experiences, celebrating milestones, or making life just a little easier.

🤝 2. We Build Genuine Connections.
Marketing isn’t just about selling; it’s about storytelling and relationships. We thrive on connecting with families, understanding their journeys, and delivering messages that truly resonate. Whether it’s through social media, branding, or events, we love creating moments that bring people together. 🎉

💡 3. We Create with Heart.
Every campaign we launch is designed with families in mind. From highlighting local businesses that bring value to parents and kids to curating engaging content that sparks joy, we put our hearts into everything we do. ❤️

👨‍👩‍👧‍👦 4. We Love Supporting Other Families in Business.
There’s something powerful about families helping families. Whether it’s promoting a mompreneur’s new venture, highlighting a local dad-run business, or collaborating with family-focused brands, we take pride in uplifting and supporting others. 🛠️

🎉 5. We Make Marketing Fun!
At the end of the day, we love what we do because it brings joy —not just to us but to the families we work with. Marketing with The Givlin Gals is all about energy, passion, and making an impact in a way that feels natural and exciting. 🌟

Marketing is more than just a business for us—it’s a way to celebrate families, build community, and create something truly special. And that’s why we love it! 💕✨

— The Givlin Gals 💖

Photographer: Filipek Photography

03/11/2025

📢 The Power of Networking – Business Growth, Cost Savings & Optimal Health! 🤝💡

At the Referral Exchange Network (REN), we had the privilege of learning from three incredible professionals who each bring unique expertise to the table. In-person networking allows us to collaborate, grow, and learn from industry leaders—showcasing how a multi-channel approach to business can drive real success!

🔹 Mickey Pendergast – Cost Savings with Schooley Mitchell

Mickey shared how businesses can eliminate wasteful spending and boost profits by cutting unnecessary costs in:
✅ $1,000+/month on telecom services
✅ $500+/month on waste management
✅ $500,000+ annually on merchant services
✅ Regularly on linens, uniforms, or tablecloth cleaning

💰 With a no savings, no fee model, Mickey ensures businesses only pay when they save! His insights were an eye-opener for many business owners looking to optimize their expenses.

🔹 Karen Gobin Knutson – Wellness & Nutrition for Business Success

Karen from Nourish Well Nutrition brought powerful insights on clean eating, reducing toxins, and optimizing health for peak performance in business and life.

✨ Key Takeaways:
🍏 The Clean 15 & Dirty Dozen – Knowing when to choose organic to reduce exposure to harmful pesticides.
💡 Baking soda wash – A simple and effective way to remove GMOs and pesticides from produce.
🔥 Fueling success from the inside out – How proper nutrition impacts energy, focus, and business performance.

Karen’s passion for wellness is a game-changer for professionals looking to maximize their energy and efficiency!

🔹 Victoria Givlin from The Givlin Gals – Strategic Multi-Channel Marketing

Karen highlighted the importance of leveraging print & digital marketing to build strong brand presence. As the multi-channel marketing and advertising seat at REN, she helps businesses stay visible, grow their audience, and increase credibility.

🌟 Why Industry-Protected Networking Matters:
✅ Exclusive category seats allow members to stand out as industry experts
✅ Builds trust and strong referral partnerships
✅ Provides diverse marketing strategies through print, digital, and in-person connections

Networking is more than just exchanging referrals—it’s about building long-term relationships and learning from each other’s expertise. Huge thanks to Mickey, Karen, and Karen for sharing their knowledge and to everyone who attended!

03/04/2025

📈 Boost Your Business with The Givlin Gals! 📈

Did you know that 63.6% of Canadians check Google reviews before visiting a business in person? Google reigns as the top review site, far ahead of Yelp, TripAdvisor, and Facebook.

That's why it's crucial to keep your Google listings and reviews optimized—and we've got you covered!

Our latest marketing offering lets you manage your Google listings and reviews in one place, helping you:
✨ Boost Your Online Reputation
✨ Enhance Customer Trust
✨ Increase Visibility in Zero-Click Searches

With 65% of searches never leaving Google, having top-notch, easily accessible reviews can be a game-changer.

Let The Givlin Gals help you shine where it matters most. Reach out today to learn more!

02/25/2025

✨ Join us – Jenn Givlin, Lyann van Rooyen & I – for the "Unlock New Connections: Networking Lunch & Marketing Workshop" on Wednesday, March 5, 2025, at The Park Kitchen & Bar Aspen! 🍽️📢

🤝 This event offers a fantastic opportunity to connect with fellow business owners, exchange ideas, and build valuable relationships.

🍴 Enjoy a delicious lunch while learning, networking, and gaining marketing insights to grow your business! 🚀📈

🗓 Date: Wednesday, March 5, 2025
⏰ Time: 11:30 AM – 1:00 PM
📍 Location: The Park Kitchen & Bar Aspen

🔗 For more info & to register, visit:
https://www.eventbrite.ca/e/unlock-new-connections-networking-lunch-marketing-workshop-tickets-1255206318889?aff=oddtdtcreator



We can’t wait to see you there! 🎉💼

02/19/2025

✨ A 1931 Zeller's Advertisement. ✨

The 1931 Zellers advertisement is a fascinating glimpse into early 20th-century retail marketing.

As a "Canadian Chain of Thrift Stores," Zellers positioned itself as an affordable shopping destination, leveraging bold text, compelling copy, and a wide array of products to attract customers. However, while this ad had some effective elements, it also had several weaknesses that would not work as well in today’s advertising landscape. Let’s break it down.

What Worked Well ☺️

1. Bold Headline & Urgency
The phrase "GRAND OPENING TOMORROW!" in large, bold letters creates a sense of urgency and excitement, a strategy that still works today.

2. Compelling Value Propositions
The ad emphasizes affordability with clear pricing, such as "New Silk Dresses - $2.98" and "Ladies' Shoes - $1.89 and $2.93." Highlighting competitive pricing is a timeless sales tactic.

3. Diverse Product Selection
Featuring everything from clothing and accessories to household items, the ad ensures that a wide audience finds something of interest.

4. Use of Imagery
While limited by the printing technology of the time, the illustrated figures help customers visualize the products, making the ad more engaging.

5. Layaway Plan Mention
The mention of a layaway plan addresses budget-conscious shoppers and subtly reassures them that big purchases are manageable—a great strategy to build customer trust.

What Could Have Been Better 🧐

1. Cluttered Layout
The ad is packed with text and lacks whitespace, making it visually overwhelming.

2. Lack of Consistent Typography
The typography is inconsistent, with varying font sizes and styles scattered throughout. A more cohesive typeface hierarchy would improve readability.

3. No Strong Call to Action
While "Grand Opening Tomorrow!" creates urgency, the ad lacks a clear next step for customers. A stronger call to action, like “Visit Us for Exclusive Doorbuster Deals!” would be better.

4. Minimal Brand Personality
The ad focuses on discounts but doesn’t communicate a unique brand personality or mission. Modern ads often incorporate brand storytelling to build customer loyalty.

How to Make an Ad More Compelling Today 🔍

1. Clear, Simple Design
Use ample whitespace, easy-to-read fonts, and a structured layout to enhance readability.

2. Strong, Actionable CTA
Encourage immediate action with phrases like “Shop Now,” “Limited-Time Offer,” or “Visit Our Store for Exclusive Deals.”

3. Emphasize Benefits, Not Just Features
Instead of just listing products and prices, highlight how they improve customers' lives. For example, "Stay stylish and warm this winter with our new coat collection!"

4. Consistent Branding
Ensure that typography, colors, and tone of voice align with the brand’s identity, creating a recognizable and trustworthy image.

5. Use High-Quality Visuals
Modern ads should feature high-resolution images and videos to showcase products in an appealing way.

02/18/2025

🌟 : Elevate Your Marketing Game! 🌟

In the world of marketing, creating effective campaigns is all about building genuine connections and fostering community engagement. Here's why sponsoring can be more impactful than traditional advertising:

1️⃣ Authenticity: Sponsorships allow your brand to align with events or causes that resonate with your audience, creating a more authentic connection.

2️⃣ Community Engagement: By sponsoring, you're not just promoting your brand; you're actively participating in the community, which builds trust and loyalty.

3️⃣ Long-Term Relationships: Sponsorships often lead to lasting partnerships, providing ongoing value and exposure beyond a single ad.

4️⃣ Targeted Reach: Sponsorships enable you to reach specific audiences that are already interested in the events or causes you're supporting.

At Best Version Media, we believe in the power of community partnerships and sponsorships. Let's work together to create meaningful connections and drive your brand's success! 💪

Photographer: Filipek Photography

02/11/2025

🚨 The Challenge Starts TODAY! 🚨

The Givlin Gals Go Getters are officially kicking off the **Push-Up Challenge, and we want YOU to join us! 💪🔥

This isn’t just about fitness—it’s about coming together to support mental health awareness. Each push-up represents one of the 3,318 lives lost to su***de each year. By pushing ourselves, we’re raising funds and awareness for CMHA National, helping to provide life-saving mental health support.

The Givlin Gals are all about community, empowerment, and making a difference together. 💖 Mental health affects us all, and this challenge is our way of taking action, supporting each other, and encouraging others to do the same.

Meet our team:
💥 Tim Lipp
💥 Victoria Givlin - Ascent Stories Inc
💥 Marlow Marshall - Marlow Design
💥 Jenn Givlin - Wicked Blue Owl
💥 Dan Givlin
💥 Chris Mogensen
💥Emma Rose Danby

Join us in this journey! Whether you want to do the challenge, pledge, or donate—every bit of support counts! Let’s push for a cause and make a real impact.

💙 Join our team or donate here:
[https://www.thepushupchallenge.ca/fundraisers/givlingalsgogetters](https://www.thepushupchallenge.ca/fundraisers/givlingalsgogetters)

💪💙

02/10/2025

Friends!

Joshua Spanier & Bethany Poole put together a great summation of "Principles of Modern Marketing." Here's what Jenn Givlin & Victoria Givlin have to say about it!

📢 Media is Everything, Everywhere

The Givlin Gals understand that marketing is no longer confined to traditional ad placements—it’s about being part of every touchpoint in a consumer’s journey. Every moment of interaction, from social media comments to event sponsorships, is an opportunity to build trust and engagement. Instead of relying solely on paid media, we advocate for a multi-layered approach that includes:

- 📖 Authentic storytelling through organic content.

- 🤝 Strategic influencer partnerships that feel natural, not forced.

- 🏡 Community-driven engagement that prioritizes real connections.

We’ve seen firsthand that a well-placed, real-time engagement (like an interactive Instagram Story or a community feature) often outperforms polished ad campaigns. The future of media is agile, adaptive, and audience-led. 🚀

👑 Culture is King
Culture isn’t just something brands observe—it’s something they should actively participate in. The most successful marketing doesn’t disrupt conversations; it joins them. For the Givlin Gals, this means:

- 🌎 Tapping into local and digital culture—showing up where our audience already gathers, whether that’s a Stampede event, a trending TikTok challenge, or a grassroots neighbourhood initiative.

- 🎉 Engagement-first campaigns that encourage user participation, from contests to community-driven storytelling.

- 💯 Authenticity over forced messaging—we believe in “Be it, do it, say it” in that exact order. Brands must live their values before they market them.

A great example? We love how brands like McDonald’s turned nostalgic love for Grimace into a viral moment. We apply the same thinking by spotlighting local businesses, community influencers, and cultural moments that naturally resonate with audiences. ✨

💡 Marketing is Essential to Value Creation.
With marketing budgets under scrutiny, we push for a **ROI-first mindset in every campaign. Marketing isn’t just about social media metrics—it’s about driving business outcomes. 📈

- Every campaign we build has a clear goal tied to brand growth, revenue, or community impact.

- We emphasize📊 Data-driven storytelling*—tracking conversions, lead generation, and brand lift to prove marketing’s impact.

- Collaboration with finance teams is key—marketing leaders should speak the language of ROI and demonstrate how creative strategies translate into measurable success.

At the end of the day, modern marketing isn’t just about visibility—it’s about building long-term brand equity that delivers real, quantifiable results. 💰🔥

Neighbours of Bearspaw - Best Version Media - Neighbours of Aspen Woods - Best Version Media - Altadore Living - Best Version Media

02/04/2025

✨Marketing : Why Omnichannel Strategies Are a Game Changer for Your Brand! ✨

Omnichannel Stats You Can’t Afford to Ignore in 2024 (Or Risk Losing Customers!)

Want to boost revenue, increase customer loyalty, and stay ahead of the competition? It’s time to embrace *omnichannel marketing* because shoppers aren’t just using one platform to make their purchasing decisions!

📊 Here’s why omnichannel shoppers are your most valuable customers:
✔️ 80% of consumers use multiple channels to complete a purchase.
✔️ They spend *30% more* and have *30% higher lifetime value* than single-channel shoppers.
✔️ Brands that implement omnichannel strategies *retain 89% of their customers*, compared to just 33% for those that don’t.
✔️ Omnichannel customers are *1.7x more likely* to make repeat purchases and *46% more likely* to recommend brands to others.

🚀 Why you need a hybrid retail approach:
Retail isn’t just digital—*physical stores still matter!*
🛍️ 58% of shoppers *research online but purchase in-store.*
📈 80% of retail sales still happen *in physical locations.*
💡 71% of consumers expect brands to offer *visibility across online & in-store inventory.*

🎯 *How omnichannel marketing boosts revenue:*
💰 Brands using 3+ marketing channels see *287% higher purchase rates.*
📦 50% of shoppers prefer *Buy Online, Pick Up In-Store (BOPIS)*—and 67% make additional purchases during pickup!
📊 Omnichannel strategies lead to *9.5% annual revenue growth,* while brands without them only see 3.4%.

Consumers *expect* seamless, connected experiences across all touchpoints—*from social media to email, in-store to online.* 🔄

A huge thank you to [Firework](https://firework.com/blog/omnichannel-statistics) for these powerful insights! 🙌

What’s your go-to strategy for creating a seamless customer experience? Drop your thoughts below! ⬇️