11/26/2021
I have a theory as to why companies don’t venture into export markets. First, that management wants to be heavily involved and this they have less time attend to daily operations, second, the understand that there will quite a new learning, especially with regards to cross cultural skills.
Business owners may rely staff who share a similar ancestry bu have significant experience living the country. Fourth, smaller companies can’t afford to dedicate staff to work on exports. Finally, midsized companies afford the large fees charged by global companies.