Category Management Knowledge Group - Español

02/05/2024

Demystifying Data to Insights: A Practical Guide - Demystify data-to-insights conversion. Gain context, set goals, source data, and find insights to propel your business.

Demystify data-to-insights conversion. Gain context, set goals, source data, and find insights to propel your business.

01/24/2024

Unlocking the Secrets of Index Calculation: A Journey into Data Insights - Learn how to interpret indices like Category Development Index and Fair Share Index for strategic category benchmarks for retailers and suppliers.

Learn how to interpret indices like Category Development Index and Fair Share Index for strategic category benchmarks for retailers and suppliers.

01/09/2024

Transform Your Sales Presentations: Crafting Stories that Drive Success.

Revolutionize your sales presentations! Learn to craft insights-based stories that captivate, align, and drive profitability. Elevate your approach now!

04/25/2023

What a great piece from Convenience Store News - check out their recent consumer study that reveals that Millennials and Generation Z are increasingly shaping the convenience store proposition.

Realities of the Aisle Study 2023: In the Driver's Seat | Convenience Store News

Convenience Store News’ 14th annual consumer study reveals that millennials and Generation Z are increasingly shaping the convenience store proposition.

03/30/2023

In a culture as diverse as Canada, understanding ethnic shoppers is critical for grocers.

For example, according to Numerator, Islam is one of Canada’s fastest growing religions. According to the 2021 census, 4.9% of Canadians identify as Muslim (up from 2% in 2001). In the last 3 months, Muslim Canadian consumers over-indexed on Poultry (140 index), Shelf Stable Side Dishes (138), and Canned Fruit (121) compared to all Canadian consumers.

Check out this great report from on Ramadan Shopping Intentions to help you better meet the needs of these shoppers.

https://hubs.ly/Q01JGrDB0

03/28/2023

Check out this interesting article on grocers' digital shopper priorities and concerns for 2023. There's also a link to a new report from Incisiv that features survey results from grocers that detail how they plan to gain customer loyalty in an increasingly fragmented online market.

Incisiv: Grocers Look to Gain Loyalty Among Digital Shoppers | Store Brands

A new report from Incisiv features survey results from grocers that detail how they plan to gain customer loyalty in an increasingly fragmented online market.

03/15/2023

DG is responding to shopper demand for natural ingredients in its private label pet food offerings through a "super premium" dog and cat food at a value price.

Dollar General reformulates, rebrands private label offering | Drug Store News

Dollar General has reformulated and rebranded its dog and cat food line, Nature’s Menu.

03/15/2023

More on the topic of "meat" from my post yesterday, here are some meat trends identified by the FMI in their "Power of Meat" report, with increased demand for variety, ease of use and sustainability. Understand these trends helps to proactively make choices to focus on these anticipated changes in the category.

4 Case-Ready Meat Trends | Progressive Grocer

As demand for variety, ease of use and sustainability grows, so do options for retail meat department

03/13/2023

Interesting perspective on the Meat category - - 98% of American households purchase meat (that was a surprising one for us!). Check out these interesting stats and the "Power of Meat" report from the Meat Institute. Some great and important insights into a huge category.

Shoppers Keep Meat in the Basket, But Switching It Up for Value | Progressive Grocer

'Power of Meat' report reveals staying power and new opportunities in traditional proteins

03/13/2023

Here's a great presentation on the changing Beer consumer in the US - and the importance of the Hispanic consumer as the largest opportunity for growth in alcoholic beverages. Nice job AB!

The Face of America is Changing | Convenience Store News

Hispanic Consumers Represent Big Opportunity for Growth in Alcoholic Beverages

03/06/2023

Building Fundamental Excel Skills for Business Teams

Expanding your Excel skills will help you to improve accuracy, create better analysis and become better at Category Management. Start here.

09/19/2022

Pet Treat Market to Exceed $122B by 2032 | Progressive Grocer

U.S. brands continue to provide innovative products to pet owners