Triceratops Brand Logic

Triceratops Brand Logic Triceratops Brand Logic Triceratops Brand Logic counsels clients to follow 3 tenets of brand:
1. Compete - do something better than anyone else
2.

Contribute - give something back to make the world richer
3. Communicate - tell a story that engages your segment

05/28/2018

It is fashionable for "thought leaders" to pile on the wreckage of brands gone wrong. I openly make this disclaimer, and admit that I often find

07/31/2016

Tale of two casual restaurants, less than one km apart, along West Island Highway at Qualicum Beach.

The Beach Hut, appropriately right on the beach over-charges, under-serves (with a frown) and leaves you wondering if you should have brought a sandwich and sat on a park bench along the beautiful QB seawalk. Milk shakes tasted like powdered drink, chicken nuggets tiny and filled with processed meat and cream cheese bagel barely touched by cheese....all of which took over 20 minutes to prepare.

Fish Tales, on the other hand, prepared exquisite, fresh seafood in minutes, at a very reasonable price. Chefs and servers bent over backwards to please. While there is virtually no view, as it sits on the inland side of the highway, the setting is cozy and quaint in the treed front lawn of a 1940's tudor style home. Celiacs will love the GF accommodation including a bottle of Bard's beer (even cheaper than domestic brands!).

Fish Tales gets it. Beach Hut does not.

02/12/2013

WestJet to Heathrow anyone? From folksy to far-reaching - WestJet's growing ambition http://t.co/YAeBfmq5 via iPhone app

02/05/2013

MKTG380: New Product Development: New BlackBerry arrives in Canada, carriers see strong demand http://t.co/TwM2EIDy

02/05/2013

You won’t believe what the Colonel’s come up with now http://t.co/Xb4FKwS6 via iPhone app

02/01/2013

Not an "if" anymore...WestJet Weighs Wide-Body Jets for International Flights http://t.co/B5Y88kAm via

01/30/2013

Wait a minute doctor...I feel a pulse! RIM’s BlackBerry 10 gets some rave reviews http://t.co/IGNahsCB

01/29/2013

MKTG275: Why Every Jobseeker and New Grad Should Volunteer [6 Reasons] http://t.co/n3VKwemC via

01/24/2013

Time to channel Steve! : Apple shares worst plunge since financial crisis after earnings disappoint http://t.co/GDtdi7oC

01/23/2013

Mr President, do you need a pen? Governor of Nebraska Backs Route for Pipeline http://t.co/3QmPDHw2

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