01/22/2023
Most Calgary business owners would be shocked to learn that about half of their Google Ads budget is wasted. There's an adage in advertising, “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. This phrase was coined almost 100 years ago by John Wanamaker. If John was around today he might say something like, "Half the money I spend on advertising is wasted; and it's because my Google Ads manager used a "set it and forget it strategy." https://matterhornsolutions.ca/google-ad-management/