Bourbon & Honey

Bourbon & Honey Bourbon & Honey is a content agency that helps businesses create, connect and convert with their audiences through simple and beautiful content.

We are the strategic storytellers, passionate problem-solvers and creative curators. We believe in taking a smarter approach to marketing solutions, giving you a competitive advantage and truly connecting with your customers. We believe that you need a strong marketing partner to share your incredible story with your unique audience

Happy Friday! Have a wonderful long weekend, what are your plans?
05/18/2018

Happy Friday! Have a wonderful long weekend, what are your plans?

Great podcast episode & article from Christy Wright's Business Boutique this week about when hard work goes unrecognized...
05/15/2018

Great podcast episode & article from Christy Wright's Business Boutique this week about when hard work goes unrecognized:

"Here’s the thing: It’s really not even about getting praise. When I don’t get credit, I feel disappointed because I’m left wondering if I accomplished what I set out to do. Did I help anyone? Was I good enough? Did I make any sort of impact at all?"

Listen to the full interview here: https://www.facebook.com/OfficialChristyWright/videos/vb.579986802093525/1757441071014753/?type=2&theater

"If you’re not a writer yourself, this is a great area to get some help with. All of your content should be written with...
05/10/2018

"If you’re not a writer yourself, this is a great area to get some help with. All of your content should be written with your ideal audience in mind. It should address their struggles, frustrations, and pin point exactly how you are going to help them get through that. Using language that they can understand is key." - Megan Powell, Owner, Little Dot Creative

Megan shares tips for crafting the perfect website in issue 3 of BLOOM magazine: https://bit.ly/2jAeBTc

Photo: Me + You Photography

Sometimes two heads are better than one: learn how Jaime and Christina combined their businesses to form Dream Team YYC ...
05/09/2018

Sometimes two heads are better than one: learn how Jaime and Christina combined their businesses to form Dream Team YYC in the latest issue of Bloom magazine.

Read the article here:https://static1.squarespace.com/static/59a18342cf81e085349c484f/t/5ac3f107758d466b97904a80/1522790669943/BloomCo_Issue3_Spring_web.pdf =10

The countdown is on, in just one week I'll be with a talented group of ladies in Canmore talking and learning about all ...
05/08/2018

The countdown is on, in just one week I'll be with a talented group of ladies in Canmore talking and learning about all that it takes to market a successful wedding planning business in . I'll be teaching a seminar on social media marketing, so come and join us! http://www.theopentrunkyyc.com/mountain-love---may-2018.html

Good Morning! What are you hoping to accomplish this week? Take a moment to pause and set your intentions for an insight...
05/07/2018

Good Morning! What are you hoping to accomplish this week? Take a moment to pause and set your intentions for an insightful and productive week.

A lovely thought for this Tuesday morning.
05/01/2018

A lovely thought for this Tuesday morning.

How do you measure the impact of the time, effort and financial resources you're putting into a business or project? ROI...
04/24/2018

How do you measure the impact of the time, effort and financial resources you're putting into a business or project? ROI! Stephanie Pollack shares her tips for measuring success in the latest issue of BLOOM magazine.https://static1.squarespace.com/static/59a18342cf81e085349c484f/t/5ac3f107758d466b97904a80/1522790669943/BloomCo_Issue3_Spring_web.pdf =22

I am thrilled to be a guest speaker at Orange Trunk's The Open Trunk workshop in beautiful Canmore on May 15 - 16! If yo...
04/23/2018

I am thrilled to be a guest speaker at Orange Trunk's The Open Trunk workshop in beautiful Canmore on May 15 - 16! If you work in or are interested in working in the wedding planning industry, this small and personalized workshop is for you. You'll learn from some industry experts about how to grow your business, and I'll be talking about social media tips and strategies to organically grow your customer base. It's all about engaging the customer first and marketing second.

Only 30 spots are available, so reserve your spot now for this beautiful and valuable weekend: http://www.theopentrunkyyc.com

Marketing plans are not one size fits all. Marketing plans should be personalized to suit your target audience and goals...
04/20/2018

Marketing plans are not one size fits all. Marketing plans should be personalized to suit your target audience and goals.

If you take a look at most marketing strategy templates, you’ll notice a considerable portion of the plan is dedicated to outlining the goals, strategy,
tactics and measurement plans, and little real estate is given to audience development. Oftentimes, we skirt past our audience’s likes, dislikes, challenges
and needs and segment based on demographics. However, this is a poor strategy.

Learn more about what makes a good marketing strategy in the current issue of Bloom magazine.

https://static1.squarespace.com/static/59a18342cf81e085349c484f/t/5ac3f107758d466b97904a80/1522790669943/BloomCo_Issue3_Spring_web.pdf =12

Who doesn't love online shopping? In the age of Amazon, how does a small retail store stand out? I chatted with Nicole o...
04/19/2018

Who doesn't love online shopping? In the age of Amazon, how does a small retail store stand out? I chatted with Nicole of the beautiful tea and retail shop Greater Goods in Bridgeland to learn how her shop thrives.

"In the end, it’s simple - we compete by offering shoppers what they can’t get online."

Shopping for unique local products while I can sip a fresh cup of tea or a latte? Can't beat that!

https://static1.squarespace.com/static/59a18342cf81e085349c484f/t/5ac3f107758d466b97904a80/1522790669943/BloomCo_Issue3_Spring_web.pdf =9

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Calgary, AB

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