06/11/2025
This is the hardest truth I wish someone had told me when I first started coaching clients.
I thought that if my prices were low, then more people would be able to afford my help and get real transformation...
So I charged a crazy low price of $150.
To me, it was a no-brainer!
Imagine my shock when nobody was buying the programme.
Some friends even spent thousands more to get the same help they could have gotten from me for a fraction of the price.
It was frustrating, I thought I'd have to close the entire business down and find a job.
It wasn't until I stumbled on an article that said "Cheap is never better" that it dawned on me....
Most people do not see anything cheap as valuable.
Just look at the premium brands today...Louis Vuitton, Burberry etc
They all have premium prices.
When your offer is too cheap, it doesn't say valuable, instead it scream "something is wrong with it"
So I repackaged the programme and raised the price massively.
And the craziest thing started happening.
Sales started to flood in.
without having to give anyone discounts or convince them to buy my programme.
If you're an impact-driven expert or entrepreneur, it's easy to think that making your programme more affordable to everyone is the way to go but...
Here's the thing most people will never tell you.
Selling low ticket offers is dragging your business down.
And if you're struggling to make the income you deserve, then it's also keeping you from having the impact you want to make in the world.
In a few days, I'll be hosting a virtual masterclass where I'm showing coaches, experts and entrepreneurs how they can:
- Turn their low ticket offers into a premium value offer that sells at $3,000, $5,000 even $10,000
- Attract premium clients who are seeking transformation and not random information
- How to build sales system that doesn't require them to be tied to hustle
Comment 'Shift" and I'll send you the link