I hold experience in a number of different digital marketing areas, supplemented by a finance and business education. I never thought I would become a digital marketing consultant. Especially being an individual who was educated in Finance and Accounting and narrow-mindedly thought that would never change. Post graduation, I started working with a private equity firm, and within months I was promo
ted to Head of Investor Relations. My responsibilities continued to expand, as did the company. One thing led to another, and I ended up co-heading the strategic marketing initiatives for a start-up FinTech (Financial Technology) company. A very short [intensive] year later we launched our own marketing agency. From developing pro formas in order to understand the big picture, to running the particulars of a Facebook advertisement campaign, I have done it all. My unfair advantage - a blended micro/macro mindset with a fundamental focus on dollars and cents.
