Art of Selling Travel

10/20/2026

About 6 weeks ago... I found a reel with a productivity hack.

Post its and a receipt spike to track your to do list.

It was so simple, I didn’t think it would actually work.

Each week you pick one colour of post its as your “to do list” and each task goes on its own post it.

As you complete each one, you get to thwack it on the spike (I can not tell you how satisfying every thwack was).

At the end of the first week I had only 3 post its left.

The next week, armed with a new colour, I cleared projects that have (I’m so freaking embarrassed to admit) been on my list since 2023.

I cleared the whole week of to dos.
That weekend I was so relaxed because I had done everything I set out to do.
The week after I did all but one task.
So I did what happens... I decided to make a reel. “This would be AMAZING content” and I still stand by it.... the thwacking sound alone is so satisfying as ASMR.

The problem is... it caused me to freeze up. Frozen like an iceberg.

By the end of the week I still had more than 15 tasks left.

This week, I added to that list, because I had things that needed done.

Sunday night I decided - that’s it, we’re scrapping the reel. By Monday morning, my thwack was back and I cleared 10 tasks before I got up from my chair.

We’re only on Tuesday and we’re down to 30 tasks, and by this weekend there will only be a handful left ... or we may even clear the entire board.

If you’re looking for a way to not get overwhelmed, give this hack a try.
One post it - one task

Each week is a different colour.

The absolute best part of all?
Those days when you feel like you’re not getting anything done? Look at the spike and take in what all you’ve gotten done.

On the days you’re overwhelmed, look at one post it at a time. The endless lists used to do me in.

The real moral of the story... just because you can doesn’t mean you should.

Just because you can turn a piece of your business (or your life) into content, if it comes at a cost that’s too high, don’t do it.

For me, creating the video was costing me days of productivity. That cost is simply too high.

Don’t get me wrong... one day that video may get made, but today is NOT that day.

10/13/2026

Early on in my career ... I screwed up!

I found this smoking hot deal that was simply too good to pass up.

A family trip to Cabo? Yes please! Sign me up!

The problems started before the plane ever took off, continued on the transfer and really came to a head while at the resort.

I could write pages and pages of what went wrong... but I’ll just say this... I cried myself to sleep nearly every night of that trip.

Why? Becuase I couldn’t afford to get us out of there.

This was nearly 20 years ago. I had been a travel advisor for only a couple of years and this was our first big “family trip” of just myself, my husband and our kids, that was just ours.

It was beyond miserable, and while some would wallow, I realized that week that it would be the reason I didn’t let people book certain vacations.

Why the consultation was so critical

Why I would take planning other peoples vacations so incredibly personal

AND why I would walk away from planning some vacations when their expectations did not align with the reality they were headed for.

That vacation was the most expesnive one I took and also the most priceless vacation I’ve ever been on.

No amount of money spent on conferences, time spent on webinars would ever give me the insight and lived experience that I got from that one awful and unforgettable “vacation”.

I know carry that same expertise and consideration into how I coach travel advisors who are growing their travel businesses. I use my lived experience of 20 years selling travel and building businesses to guide travel advisors to build a successful travel business.

What experience has shaped how you sell travel?

10/07/2026

Someone once said to me “I’m embarrassed to create content where others can see me”

The better question is - why do you care?

Last weekend I got to do a photo shoot with Radical Productions and while the camera was snapping away I could hear kids playing in the park, we worked around other people out walking their dogs and people enjoying the trails.

Want to know something crazy? Never once did I think about what others thought.

Don’t get me wrong now that I’m home on my couch, thinking about the next shoot - my mind thinks of the “what if there’s other people there?”

Here’s the thing not a lot talk about in business … the difference between perceived risks and the realities of just doing the dang thing.

In today’s world no one hardly notices someone taking pictures, selfies or has their tripod set up for filming.

I was in a public park just before supper on one of the last really warm days of fall… so the park had people… strangers.

My bigger question for you is … is the risk of strangers giving you a side eye scarier than not achieving your goals? You’re going to have to do hard things to run a successful business … you are the one who gets to choose what that hard is.

What’s the hard you’re choosing while you build your travel business?

10/06/2026

How much do I have to share online? I don’t want to share my whole life.

This is a question I got last week during a coaching call. My answer was simple... as much or as little as you want.

We talked about how if you own a business and therefore are essentially a “public figure” that doesn’t automatically give everyone complete access to you and your world.

IF (please let it be “when”) the day comes that I get to be a grandmother, I know that in my business profiles my grandchildren won’t be a part of it.

Might you see the back of their heads? Perhaps. Will I talk of them, with the love and excitement only a grandma can have? Quite likely. Will I share every detail and tell stories that could one day embarass them? Nope.

Why? Because it’s my life. The stories are mine. I share alot on socials and on my podcast (okay I over share a bit too often at time) but that doesn’t mean everything is up for grabs.

When you’re trying to decide how much of your life you want to share - you get to decide that. Not the public, not a social media coach, not your haters... YOU. You get to decide how much or how little you share.

This for example is my husband. I don’t share him much online, but I promis you he’s real, and I’m pretty smitten even 30 years later. HOLY CRAP... I just realized we met 30 years ago next month. That’s insane!

How do you feel about sharing your ‘life’ online?

10/01/2026

Can we chat for a second?

A LOT of travel advisors got into this business because they love travel... not because they love selling.

Yet, every great vacation starts with someone buying it. The one thing I know about travel advisors is that no one will care about your clients the way you do.

Selling isn't about being pushy, it's about listening, asking better questions, and helping people choose the trip that's right for them.

My free guide covers the sales lessons I've learned from 20+ years of selling travel. It's yours, free. Head over to https://www.artofsellingtravel.com/essential

The travel sales lessons that took me 20+ years to learn, all in one place. A free guide for advisors ready to sell with confidence.

09/23/2026

When your disability doesn't get to define what's possible for you, there is a world of travel waiting to be experienced.

This week on the podcast, I was joined by Karen an accessible travel expert who shared who own stories of what it means to travel with a wheelchair and how travel advisors can help to create amazing vacations for all of their clients.

To tune in simply comment POD179

09/21/2026

Tomorrow is the day!

We're kicking off our 3-day virtual interactive workshop helping travel advisors to find clients.

The question I hear over and over, "How do I find the right clients?" and this workshop is going to help you. Not just to find them, but to create the right content to bring them into your sphere.

This workshop is not just all about social, but rather about what your business needs from you to be a fully functioning marketing machine, based on your lifestyle and goals.

The world is changing, pre-canned social captions, or AI written blogs aren't going to grow your business anymore. As we look forward to 2027 and beyond, it's all about what it's going to take to connect with your audience, so that they're rally behind you, refer you far and wide and of course become your biggest raving fans.

This is your last chance to join the workshop at artofsellingtravel.com/grow

09/15/2026

Let's talk about why your marketing feels like shouting into a void.

You post, share the deals, you put up the pretty photos.

And then you wait... and wait.

And the only people engaging are your Aunt and that one supplier rep.

You're not bad at marketing, you're doing it in the wrong order.

Most advisors spend 95% of their energy on "book with me" and skip the two steps that make anyone want to.

Nobody can buy from you if they don't know you exist.
Nobody will buy from you if they don't trust you yet.
And no amount of "sale ends Friday" fixes either of those.

That's what this workshop is. Three days, three stages, one system.

Day 1: Get found. Figure out what makes you unmistakably you, where your people actually are, and how to show up there without a big budget.

Day 2: Get trusted. Turn the questions your clients are too awkward to ask into content that makes them feel seen. Then move them off the algorithm and onto a list you own.

Day 3: Get booked. Pick one feature, write one clear ask, and build a plan to repeat it every 30 to 90 days.

You don't leave with notes, you know the ones you have the best intentions of reading later, but never do.

You leave with your About Me, your How to Work With Me post and your first ask written. Your welcome email drafted. Your lead magnet mapped.

This is for advisors who are tired of being the best-kept secret in their market. If you've been posting for a year and can't point to a single booking that came from it, this is your fix.

Spots are limited because I'm actually coaching you, not talking at you.

Comment GROW and I'll send you the link.