10/08/2026
You and your team are on LinkedIn, so your Chamber is covered, right?
Not quite.
I spent years not taking LinkedIn seriously, however since I've started making more effort to be there, I see that many Chambers don't have a LinkedIn page. There's a perception that because their staff and board members are on the platform, that's good enough, but it's not.
I really believe Chambers need their own Linked pages.
For starters, just because people on your team have a LinkedIn profile doesn't mean they're actually using it. I was one of those people. I had an account because someone told me I should. I'd log in occasionally, look around, and then disappear for months.
And when they do, they're not obligated to talk about your Chamber, nor should they be. Their personal LinkedIn profiles are exactly that. Personal.
Then there's the board members. In my experience, its surprisingly rare to see Chamber board involvement mentioned in someones LinkedIn bio. So, if someone is researching your Chamber, how are they supposed to know those individuals could help point them in the right direction?
- 99% of surveyed Chambers were actively using Facebook, only 56% were using LinkedIn.
Those were the stats back in 2019 from a GrowthZones Chamber of Commerce survey. I suspect that number hasn't changed an extraordinary amount, my only proof being that I don't see a lot Chamber-dedicated pages.
I believe part of the problem is people assuming that running a LinkedIn page will add far too many hours to their week.
I understand - I held that belief for a long time too.
My business coach, Jennifer Trask, spent a ALOT of time trying to convince me I had more time to spend on this platform than I thought, and if I legitimately didn't, I had to make time.
I had every excuse in the book not to, but finally I listened, now spending more time there than Facebook.
Through her, I met my now LinkedIn coach, Dee Boswell-Buck, who is going to be a guest speaker at the Chamber Day Live event on October 21st. Funny that I'd choose to have someone come talk to chamber leaders about the importance of using LinkedIn when I was not so long ago avoiding it myself.
Jennifer, I hope you're happy. π
Want to learn more about why a Chamber should at least consider having its own LinkedIn page? And many other things that help the modern Chamber thrive?
Register for Chamber Day Live here:
https://www.hellochamber.ca/chamber-day
- Remember the distinction: you can build relationships through personal profiles, while your Chamber page gives those relationships an organizational home. Both have value.