APEX Deployment

10/17/2026

10/15/2026

Setting aside ideology, there is a concern to be raised about this BC Provincial Election.

On one hand, it is our BC media spinning the race into something it can sell for attention. It comes out as a dramatic uncertainty about the outcome, suddenly and temporarily. Prior to the Election call, the reporting was all about the disastrous state of the Conservative party, and now that is all forgotten while the NDP are somehow cast in doubt.

I would just point out that, given the stakes here, now, in this time, it is less than responsible reporting.

On the other hand is the middle to right-wing Conservative Party reps. It should be 'front and centre' that they only recently rebranded themselves as Conservatives, and that most of them couldn't identify an ideology if you outlined it for them.

Do we believe that conservative voters in BC haven't? And yet what they promote are largely the policies preferred by the funders they are courting.

It almost doesn't matter though, because they can't agree on anything anyway- and that is the biggest problem with them.

THAT, is what they are going to bring to governance.

Say what you will about the BC NDP, they have operated for a decade on a very slim minority government and still performed as mandated.
That stability is far, far more profitable for BC than any hokey drama dreamed up by our media over this loose band of so-called Conservatives.

Lets see if these Conservatives can even maintain a party for a couple of years before we loan them any credence.

H

09/22/2026

05/25/2026

Google just announced the biggest upgrade to its search box in 25 years.
Blue links are now secondary. Zero-click answers are the product.

The model that publishers, SEO firms, and local businesses built around for two decades is being quietly retired.

This is the shift regional businesses need to understand — and it's exactly why owned infrastructure matters more now than it did last year.

If your visibility depends on an algorithm you don't control, you don't have a strategy. You have a subscription.

You'll want that Marketing Ecosystem for small businesses and regional markets now.

05/21/2026

This "New Era" doesn't include your links.

The new search keeps users interacting with the AI instead of producing a list of sites.

The time of Google finding your businesses online is coming to an end.

But thankfully, someone has planned ahead and built Kootenay Mall
kootenaymall.ca

05/06/2026

You can see it all over LinkedIn.
Ppl can't tell good from bad, quality from not-quality.

AI is a tool, but a fancy one. It swiftly outpaced average users, and then it got complicated.

You can "Front-Load" all of that complication by calling me in.

Maybe you just need a few minutes of help. I can do that.

Maybe you need something big. I can do that too.

Tell me what you need. Let's get started.

DM for the free report on AI Adoption.

Or just email [email protected]

05/02/2026

An IG marketing guy laid out 3 legitimate risks with digital marketing.

He was right about all of them,
just not about every model.

Some platforms were built differently from the start.

Link in bio.

04/26/2026

1 Hour Online Workshop $35
Three ways to make AI help you today.
Suitable for any user, but can be modified for business owners.
DM for details