08/28/2026
I have spent real money on paid advertising this past year.
I have learned something from that.
Nothing. Not one campaign. Not one boosted post. Not one targeted ad has ever come close to what happens when someone who has had a good experience at Wayward Hearts tells someone they care about.
That referral is not just the best marketing I have ever received. It is confirmation that what I am building here is real. That the kindness and respect that sit at the foundation of this business are landing the way I intended them to.
Every testimonial. Every referral. Every time someone says I told my friend about you, that matters more to me than any metric I have ever tracked.
That is how I know this is working.
And that is what I am building year two on.
waywardhearts.ca π