Pebble Road Marketing

04/03/2018

Twitter's new multiple post rules went into place late March. They will be a pain for anyone who uses programs to repost their evergreen content. Twitter hopes that they put an end to spam and bot posts. What are they? Here they are from the Twitter Horse's mouth.

Keeping Twitter safe and free from spam is a top priority for us. Today we're announcing an important step in ensuring we stay ahead of malicious activity targeting conversations on Twitter.

04/02/2018

Context zones. A good idea, especially for those of us who work from home. Have you tried work/context zones? Which were the most successful for you?

Have you ever thought that there aren't nearly enough hours in the day to get everything done? A writer uses a few tricks to master every minute

12/13/2016

This ad deserves a mention. Finally, marketing that makes a connection in an authentic way about play, being a girl, and growing into a woman. There's no mention of being beautiful or needing to feel beautiful.

Hidden cameras capture real reactions to girls imagining everything they might one day become. SUBSCRIBE: http://bit.ly/BarbieSub About Barbie For over 56 ye...

05/24/2016

These two smiley people are in the Scotiabank commercial I had to wait for before the Metallica YouTube video would load. Is this who listens to Metallica? I feel aged. Target audiences are clearly not always the most obvious ones. {Perhaps one day I'll tell you my "classic rock" story where the girl was referring to Def Leppard. It's a tear-jerker.}

05/11/2016

So you know your target. Now What? How to go from list to sales.

I received a very frustrated call from someone a few weeks ago who had spent time and money defining her target customer but was now realizing that it wasn’t enough. She seemed to have a lot of data but no way of converting it to sales. I completely understand her frustration. It is true that we ne...

05/10/2016

This is one of my favourite memes. I always include it on the last day of my Blogging Challenge. It perfectly encapsulates what entrepreneurship is for me: scary, exciting, with skillful planning mixed in (thanks, roller coaster engineers!)

05/10/2016

Margaret at Abbey St Clare is one of my clients. I really like this short blog article she posted a few years ago. As someone who chooses which colours her makeup line will carry each season, she's an avid student of colour. And, skin care additives. Need to know what will heal your sun burn? Margaret's your woman.

I learned long ago to go with what works, and for me, that is wearing blue. Blue eyes may have started it all, but ultimately it is instinctive and I simply feel better with it. Recently I read another reason for wearing blue: It enhances your spirit. Apparently, looking at any variation of the blue...

05/09/2016

Today marks the last day of this session of the Blogging Challenge! I so enjoy doing these. Interested? Keep your eye open for notices. I'll be starting it again in July. It'll be the summer edition.

05/06/2016

Just finished a project? Looking to quickly evaluate a situation, campaign, or service? Why not try "Start, Stop, Continue?" It's a handy little tool that can show you where your problems are and even give ideas on how to improve what you're doing. Worth a gander: http://www.pebbleroadmarketing.com/marketing-tips/strategy-planning/start-stop-continue-a-great-evaluation-tool/

As we move from one year into the next or even just from one project...

05/05/2016

Remember my newsletter on Retreats? Well, if you're in Vancouver, TEDx Stanley Park is at the end of May. I think I may be going! Hope to see you there. (Not sure who this dude is, but I'll probably find out...) https://www.tedxstanleypark.com/

TEDxStanleyPark is a legendary annual event that introduces creative and optimistic ideas about significant issues to a community of open and curious minds.

05/03/2016

A little follow up? I did this paper-purge last June and it has stuck! Here are a few tips on what I did and how you too can have a paper-reduced office.

I don’t know about you but my office looks like an entire forest has just...

05/02/2016

Can never figure out how big to make your cover and profile photos in social media? Me neither. Here's a handy cheat sheet I compiled.

I get very frustrated every time I need to update a social media profile image...