01/25/2023
For immediate release: January 25, 2023
CHARLOTTETOWN, P.E.I. – WI’s “Taking Care of Women’s Business. Period” collection runs February 1-28.
The provincial board of PEI Women’s Institute and branches want to ensure there are enough feminine hygiene products for the increasing number of clients at foodbanks across Prince Edward Island – “the need is at an all-time high” says provincial President Miriam Lank.
The aim of the “Taking Care of Women’s Business. Period. 28-day campaign” is to collect product or monetary donations to address the need for menstruation products for P.E.I. food banks to ensure dignity for women is maintained.
The campaign began when founding organizer Tracey Comeau read about a homeless young woman who felt as if she lost her last bit of dignity because she couldn’t afford pads or tampons during her menstrual period. Comeau was inspired to ensure PEI women and teens do not suffer the same issue. Food banks want and need feminine hygiene products resulting in the now annual 28 Day Campaign for Taking Care of Women's Business. In 2017, the over century old PEI Women's Institute, whose core principle is to focus on women and children, accepted the challenge to increase the campaign.
Since its in inception, the Campaign raised well over $40,000 worth of product or donation. Each year, the entire inventory collected is distributed to food banks across the Island within weeks of the collection. The PEIWI issues collections challenges to all WI branches, organizations, businesses, families, and individuals across Prince Edward Island.
Hundreds of women, not including youth, are in monthly need of items like tampons, pads or menstruation cups for women’s monthly cycles. Bridgett MacCormac, provincial board member of the PEI Women’s Institute further indicated “the need is more important than ever given inflation, stress caused by natural disasters such as Hurricane Fiona and the pandemic”.
The campaign takes place this year from February 1st to the 28th. Starting Monday, February 1, drop-off locations include any Murphy’s Pharmacy across P.E.I. (Murphy’s Pharmacies will match donations with their house brand), Main Street Pharmasave in Souris, and the WI Office at 40 Enman Crescent, in Charlottetown. Online donations can also be made online to the Upper Room Hospitality Ministry: URHM.org.
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For further information:
Ellen MacPhail, Executive Director, PEIWI
40 Enman Crescent,
Charlottetown, PE C1E1E6 [email protected] 902-368-4860