IDRS - Data Print Mail

07/05/2018

1 in 5 people throw away direct mail without even reading the offer or message. So, how can you make your direct mail advertising stand out? We share some thoughts on how our newest product can help.

There is no question that marketers are continuously fighting for their customers’ attention within their mailbox. Studies show that the average person is exposed to upwards of 5,000 ads every day. When a piece of direct mail advertising lands in your customer’s mailbox at home or at work, it is...

04/19/2016

In the direct marketing business, we all know that data is king. Within every database, there are countless opportunities to modify and append your data for marketing purposes. Problem is this becomes dangerous if you’re not practicing proper database upkeep. This could easily lead to bad data and most importantly, loss of revenues and opportunities. http://idrs.com/clean-data-optimizes-response-and-roi/

Recent Posts Clean Data Optimizes Response and ROI Direct Mail Persuades Direct Mail Persists Getting Noticed with Direct Mail The Direct Mail Ritual

11/12/2015

In previous posts we have talked about the Direct Mail ritual and how to get your DM noticed, but now let’s discuss how direct mail can persist longer than other promotional strategies. http://idrs.com/direct-mail-persists/

07/09/2015

As of July 31st 2015, the 2D Barcode Indicia for Return to Sender service will be mandatory: http://idrs.com/return-to-sender-rpg-option-restructured-2d-barcode-indicia-mandatory/

Customers wishing to use the Return to Sender service after July 31st, 2015 will have to switch tothe new 2D barcoded RPG indicia.

05/28/2015

The Power of Polybagging and Why You Should Try It: http://ow.ly/NzpST

Polybagging has been recognized as a powerful tool and used frequently in Europe for many years already, and we are now catching up in North America.

03/30/2015

How to deliver modern direct mail campaigns: http://ow.ly/JB6rv

It’s easy to get swept up into the fantastic changes we have seen in direct mail mostly tied to pushing the customer online for response or more...

03/23/2015

Why the CASL Legislation is great for direct mail: http://ow.ly/JB5OA

CASL is the working name for the Government of Canada’s new Anti-spam law.

03/16/2015

Any great direct mail campaign should start with a plan. Here's how to create one: http://ow.ly/JB5nd

Any good direct marketing campaign should start with a plan. Planning involves a number of steps including campaign objectives, budgeting, and...

03/09/2015

Why great copy matters greatly: http://ow.ly/JB4Kt

Copy that can engage the reader will generate a greater reaction out of them and should compel them to take action.

03/02/2015

Clean data is so important for ensuring a successful direct mail campaign. Here's why: http://ow.ly/JB4bu

A Direct Mail Service Provider that knows how to manage your data can be invaluable and offer you a variety of ways to improve your customer data.

02/24/2015

The benefits of working with a print expert: http://ow.ly/JB3I9

As discussed in Part 1 of our series on Benefits of Working with a Direct Mail Service Provider, teaming up with an expert like IDRS can save you...