Matthew Sheppard-Brown, CFP, RRC - IG Wealth Management

Matthew Sheppard-Brown, CFP, RRC - IG Wealth Management Senior Financial Consultant, IG Wealth Management Inc. (Mutual Fund Division) - Serving AB, BC, SK, NWT and ON.

05/15/2026

Our IG 100th anniversary event series begins May 21 at 1:00 p.m. ET. Join Dr. Zahinoor Ismail, one of Canada's leading dementia specialists, for breakthrough insights on brain health, prevention and early detection. Hosted by IG's Alana Riley with geriatric specialist Brad Lohman. Register now: https://ow.ly/kWIQ30sVLGs

“We always said we’d do this when we had time.”Recently, I helped a man climb a 3,000-year-old structure in Greece. He a...
05/14/2026

“We always said we’d do this when we had time.”

Recently, I helped a man climb a 3,000-year-old structure in Greece. He almost didn’t try because he wasn’t sure his body could make it but you could tell he didn’t want to disappoint his wife.

This is the part nobody talks about in financial planning.

People spend decades optimizing for a number:
the account balance,
the mortgage payoff,
the business exit,
the retirement date.

But they assume the body will simply wait.

It won’t.

I’m in Greece right now on a trip my wife and I kept postponing. Eventually, we stopped pushing it off and just went. Ironically, the financial plan had supported it for years.

The window where you can hike coastlines, climb ancient ruins, stay out too late, and fully experience life is not permanent.

It quietly narrows every year.

Real financial planning is not just about protecting the future. It’s about creating the freedom to live fully in the present without compromising the future you’re building.

The best plans I’ve built for clients started with one question:

“What does the best version of your life actually look like, and what has to be true financially to make it happen?”

That question changes everything.










Your renewal is the perfect time to reassess your coverage—and your costs. Whether it’s life, critical illness or disabi...
05/11/2026

Your renewal is the perfect time to reassess your coverage—and your costs. Whether it’s life, critical illness or disability insurance, we can help you explore smarter options that better fit your needs and may even save you money. Contact us today to see how we can help.

Join us tomorrow for an estate planning discussion featuring Dan McPherson, Director of Private Wealth Experience at IG,...
05/06/2026

Join us tomorrow for an estate planning discussion featuring Dan McPherson, Director of Private Wealth Experience at IG, Alex Gauthier, Co founder of ClearEstate, and Sara Hillier, Head of Estate Planning at ClearEstate, with insights from experts in will and estate legacy planning. Learn strategies to protect your wealth through major life events. Register now: https://ow.ly/SYYy30sVyS9

Once left for dead, the company is making money again with hidden software in 275 million cars. You use it every day wit...
05/06/2026

Once left for dead, the company is making money again with hidden software in 275 million cars. You use it every day without knowing it. https://tinybfs.com/t/AN7sYG

A recent poll reveals two-thirds of Canadians think the economy is on the wrong track, with widespread pessimism across ...
05/05/2026

A recent poll reveals two-thirds of Canadians think the economy is on the wrong track, with widespread pessimism across all demographics. Explore the factors influencing this bleak outlook and regional disparities!

Two-thirds of Canadians believe the national economy is on the wrong track and that it won't improve in the short term.

Business owners don’t just need investment advice. They need coordinated, strategic ex*****on across their entire financ...
05/01/2026

Business owners don’t just need investment advice. They need coordinated, strategic ex*****on across their entire financial structure.

One of the most valuable resources I bring to the table is IG Private Company Advisory.

This is where planning moves beyond theory.

Through this platform, business owners gain access to specialized expertise in:

* Corporate structuring and tax efficiency
* Succession and exit planning
* Estate and intergenerational wealth transfer
* Strategic use of corporate capital and retained earnings

The difference is integration.

Your investment strategy, tax structure, insurance planning, and long-term exit are not handled in isolation. They are aligned under one coordinated framework designed to optimize outcomes over time.

For established business owners, this level of planning is not optional. It is the difference between simply running a successful company and actually converting that success into long-term, tax-efficient wealth.

If you are building or scaling a business and want a more structured approach, let’s have a conversation.

04/30/2026

Disability insurance is one of the most overlooked parts of a well-rounded financial plan. If your income stopped tomorrow due to illness or injury, would your plan still hold, or could it be derailed? Let’s talk through what the right individual coverage could look like for you.

Most investors have been sold a simple idea:“Just buy the market. Keep costs low. Stay invested.”That works… until it do...
04/29/2026

Most investors have been sold a simple idea:

“Just buy the market. Keep costs low. Stay invested.”

That works… until it doesn’t.

Because passive investing is built on one core assumption:
That you can tolerate full market downside in exchange for long-term averages.

But here’s the problem I see working with business owners and high-net-worth families:

They don’t live in “averages.”
They live in real time. Real risk. Real consequences.

A 25–30% drawdown isn’t theoretical when:
• You’re approaching retirement
• You rely on your portfolio for income
• Your wealth is already concentrated in a business or real estate

This is where modern portfolio construction changes the conversation.

Not by chasing returns — but by engineering outcomes.

The shift is threefold:

First, downside risk management
Not eliminating volatility, but actively managing it through structure, mandates, and disciplined rebalancing. Protecting capital matters more than simply participating.

Second, true diversification
Not just owning more securities — but different return drivers. Strategies that behave differently across market cycles, not just during bull runs.

Third, professional money management
Institutional-level oversight, active decision-making, and risk controls that go beyond “set it and forget it.” Because doing nothing is still a decision — and often the riskiest one.

Passive investing still has a place.

But for investors who have built meaningful wealth, the conversation needs to evolve from:
“How do I maximize returns?”

to

“How do I protect, structure, and sustain what I’ve built?”

That’s the difference between accumulation and stewardship.

And most portfolios I review are still built for the former.





Address

100, 37 Richard Way SW
Downtown Calgary, AB
T3E7M8

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