06/01/2026
Maybe these are my “icks” in the surrogacy industry but I’m willing to bet I’m not alone.
Three things that give me the ick in the fertility and surrogacy industry:
🚩 “Guaranteed” programs
Nothing in fertility is guaranteed.
Not embryos.
Not pregnancies.
Not live births.
Calling something a guaranteed program often just means there may be a refund policy if things don’t work out. That’s not a guarantee. Words matter, especially when people are making emotional and financial decisions during one of the most vulnerable times of their lives.
🚩 Entitlement
Nobody is entitled to a surrogate.
Nobody is entitled to a donor.
Nobody is entitled to a match.
The best journeys happen when people approach this process with gratitude, respect, humility, and an understanding that real human beings are involved on every side.
🚩 Match wait times
“How long will it take me to match?”
It’s one of the most common questions and one of the least meaningful.
This isn’t online shopping. There isn’t a warehouse full of surrogates waiting to be assigned.
Surrogacy in Canada is an altruistic process built on relationships, connection, shared values, timing, and mutual choice. A match happens when the right people find each other, not when a spreadsheet says it’s time.
The truth?
The industry would be a lot healthier if we spent less time selling certainty and more time talking about reality.
What would you add to the list? 👇
