Africa Trade Desk

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The Africa Trade Desk is dedicated to promoting bilateral trade, commerce, economic development, education, and cultural exchange between the people and business enterprises of Canada and the countries of Africa.

Exciting News: The African Union (AU) Officially Joins the G20!The African Union has secured its place at the table of t...
09/12/2023

Exciting News: The African Union (AU) Officially Joins the G20!

The African Union has secured its place at the table of the world's richest and most powerful countries, the , in a historic move that reflects diplomatic triumph and international cooperation. Here are the key takeaways:

African Union Joins G20: At the request of Indian Prime Minister Narendra Modi, the G20 has welcomed the African Union as a permanent member. This marks a significant change since the G20's inception in 1999.

Diplomatic Victory for Modi: Prime Minister Modi leveraged his role as the host of this year's G20 summit to enhance his image as an international statesman, securing a diplomatic victory for India.

India's Multi-Alignment: India's invitation to the African Union aligns with its core principles of multi-alignment, maintaining strategic autonomy, and fostering a multipolar world.

African Union's Significance: The African Union represents 55 African nations, comprising approximately 1.4 billion people and 10% of the world's economy.

Major Infrastructure Project: The G20 is also set to witness the signing of an agreement for a significant sea and rail transport project linking India to Europe via the Middle East. This project aims to counterbalance China's New Silk Roads initiative.

Global Challenges: The G20 faces complex global issues, including climate change and geopolitics, which have far-reaching consequences for developing countries.

Climate Emergency: Leaders are urged to address the climate crisis, especially as developing economies bear the brunt of climate change despite their lower contribution to the crisis.

International Cooperation: Calls for international support, investment, and financial system reform to combat global warming, as emphasized by participants in Africa's first climate summit.

This historic moment not only strengthens global cooperation but also highlights the pressing need for decisive action on climate change and geopolitical issues.

Join us for the East African Trade & Investment Mission: https://lnkd.in/g_x8Ky_g

African leaders have issued the "Nairobi Declaration" at the Africa Climate Summit, proposing global taxes to combat cli...
09/06/2023

African leaders have issued the "Nairobi Declaration" at the Africa Climate Summit, proposing global taxes to combat climate change. This declaration will guide their stance at the COP28 summit in Dubai. Despite facing severe climate impacts, Africa only receives 12% of the necessary funding. There's controversy around selling carbon credits, with activists skeptical of its effectiveness. Kenya's President sees carbon credit trading as a win-win solution.

The Africa Carbon Markets Initiative aims to produce 300 million carbon credits annually by 2030. Africa is taking significant steps towards sustainability and deserves support.

Source: https://lnkd.in/g_Vd7Xc2

Join Africa Trade Desk at the East African Trade & Investment Mission.

πŸ—“οΈ Dates: October 23 & 24, 2023
🏒 Venue: Safari Park Hotel
πŸ“ Location: Nairobi, Kenya
πŸ”— Register today: https://africatradedesk.com/kenya-mission-registration/

Join us for an unforgettable experience at the Safari Park Hotel, Nairobi's premier luxury resort! Rated amongst the bes...
09/04/2023

Join us for an unforgettable experience at the Safari Park Hotel, Nairobi's premier luxury resort!

Rated amongst the best hotels in Nairobi, Safari Park Hotel is your gateway to Africa's largest and most exciting conference destination.

Discover an oasis of tranquility in the heart of Nairobi, where stylishly elegant African architecture meets supremely luxurious accommodation. Relax by sparkling water gardens, lounge on the inland beach, and stroll through beautifully landscaped gardens. Plus, indulge in a wide choice of international restaurants that will tantalize your taste buds.

But that's not all! πŸŽ‰

Mark your calendars for the East African Trade & Investment Mission, hosted right here at Safari Park Hotel:

πŸ“… Dates: October 23 & 24, 2023
🏒 Venue: Safari Park Hotel
πŸ“ Location: Nairobi, Kenya

This is your chance to connect, network, and explore exciting business opportunities in East Africa. Don't miss out on this incredible event!

Register now and be part of a gathering that promises business excellence and luxurious relaxation! https://lnkd.in/g_x8Ky_g

Please book your spot today and prepare for an unforgettable experience. https://www.safaripark-hotel.com/

Safari Park Hotel is located in Nairobi, Kenya and is Africa's largest and most exciting conference hotel. It offers luxurious accommodation with a wide choice of international restaurants.

Mali has just taken a bold step forward in securing its future through the mining industry. The recently passed mining c...
09/01/2023

Mali has just taken a bold step forward in securing its future through the mining industry. The recently passed mining code allows the state to acquire up to 30% stakes in new mineral projects, which means more revenue for our nation from this vital industry.

Junta leader Assimi Goita made the historic move of signing the code into law on Monday (Aug. 28), as announced by his office on social media Tuesday (Aug. 29).

As one of Africa's leading gold producers, Mali is already renowned for its contributions to the global market. Additionally, is rich in manganese and lithium, crucial minerals for the global energy transition, although they remain largely unexplored.

In 2022, Mali proudly produced 72.2 tonnes of gold, with artisanal gold panners contributing six tonnes to this impressive figure. is not just a precious metal; it's a significant player in our national economy, accounting for 25% of the national budget, 75% of export earnings, and 10% of GDP.

While foreign companies like Barrick Gold Corporation, B2Gold Corp., Resolute Mining Limited, and Hummingbird Resources have been active in Mali's mining sector, our junta-led government has made sovereignty a top priority.

The reform in the mining code is set to boost our national budget by a staggering 500 billion CFA francs ($820 million), according to Economy Minister Alousseni Sanou. Moreover, our new Mines Minister, Amadou Keita, envisions the mining industry contributing between 15% and 20% of GDP in the future.

Here are some key changes the reform brings:
βœ… The government can hold up to 10% equity in new projects, with an option for an additional 20% during the first two years of commercial production.

βœ… The Malian private sector can hold up to five percent.

❌ Tax exemptions for mining companies during operations have been removed.

This reform aligns with the broader trend in resource-rich African countries aiming to increase their control over the mining sector.

Source: https://www.africanews.com/2023/08/31/mali-adopts-new-mining-code-to-raise-gold-concessions-ownership/

Join us at the East African Trade & Investment Mission.

πŸ—“οΈ Dates: October 23 & 24, 2023
🏒 Venue: Safari Park Hotel
πŸ“ Location: Nairobi, Kenya
πŸ”— Register today: https://africatradedesk.com/kenya-mission-registration/

The mining code reform could boost the national budget by 500 billion CFA francs ($820 million), economy minister Alousseni Sanou said.

Are you ready to embark on a journey that will redefine the future of trade and investment? Look no further, because the...
08/30/2023

Are you ready to embark on a journey that will redefine the future of trade and investment? Look no further, because the East African Trade & Investment Mission is here to captivate your business senses!

πŸ—“οΈ Dates: October 23 & 24, 2023

🏒 Venue: Safari Park Hotel

πŸ“ Location: Nairobi, Kenya

Explore New Markets, Foster Inclusive Trade, Ignite Innovation, and Empower Youth!

Get ready to immerse yourself in an electrifying event that brings together visionaries, pioneers, and forward-thinkers from across the globe. This year's theme, "New Markets Exploration: Inclusive Trade, Innovation, and Youth Empowerment," sets the stage for an exhilarating exchange of ideas and opportunities.

What's in it for you?

Unparalleled Networking: Rub shoulders with industry titans, government officials, and game-changers who are shaping the future of East African trade.

Innovative Insights: Discover cutting-edge trends and emerging markets that are ripe for exploration. Gain a competitive edge by staying ahead of the curve.

Ideas that Spark: Ignite your creativity through dynamic discussions, workshops, and panels led by experts who know how to turn ideas into success stories.

Collaboration Opportunities: Forge strategic partnerships and collaborations that will take your business to new heights on the international stage.

Global Perspective: Engage with delegates from all corners of the world, broadening your perspective and enhancing your cross-cultural business acumen.

πŸ”— Ready to Dive In? Secure your spot today and be a part of this transformative event!

πŸ”— Register now: https://africatradedesk.com/kenya-mission-registration/

The East African Trade & Investment Mission promises two days of electrifying energy, transformative insights, and unparalleled opportunities. Mark your calendars, spread the word, and get ready to be a catalyst for change in East Africa and beyond!

Kenya is expanding its "Hustler Fund" project, which provides affordable credit to over 20 million of its impoverished c...
08/29/2023

Kenya is expanding its "Hustler Fund" project, which provides affordable credit to over 20 million of its impoverished citizens. The government is in discussions with the World Bank and the European Union to secure substantial backing, potentially reaching 20 billion shillings ($139 million) from the World Bank alone. This collaboration, coupled with investments from the Treasury, could enable lending of 200 billion shillings over the next five years. The fund, initiated in December 2022, aims to fulfill President William Ruto's election pledge of accessible credit.

Loans, averaging 700 shillings (less than $5), primarily reach borrowers via mobile phones. More than half of its users are women, and 70% are under 40. Managed by KCB Group Plc and Family Bank Ltd., the fund promotes responsible borrowing and encourages financial inclusion, intending to transition millions into the formal economy.

Source: Bloomberg

https://www.bnnbloomberg.ca/kenya-in-talks-with-world-bank-to-boost-hustler-fund-lending-1.1960062

Join us at the East African Trade & Investment Mission.

πŸ—“οΈ Dates: October 23 & 24, 2023

🏒 Venue: Safari Park Hotel

πŸ“ Location: Nairobi, Kenya

Theme: New Markets Exploration: Inclusive Trade, Innovation, and Youth Empowerment.

πŸ”— Register today: https://africatradedesk.com/kenya-mission-registration/

Kenya is in talks with the World Bank and European Union to ramp up its β€œHustler Fund” project that is already providing cheap credit to more than 20 million of the country’s poor.

Remittance support is flourishing in Sub-Saharan Africa, bringing positivity and growth to the region. In 2022, the remi...
08/28/2023

Remittance support is flourishing in Sub-Saharan Africa, bringing positivity and growth to the region. In 2022, the remittance flows experienced an incredible 6.1% surge, reaching a remarkable $53 billion!

This outstanding trend owes its success to the phenomenal growth of remittances in countries like (12%), (8.5%), (25%), (21%), and (17%). Their dedication and hard work have boosted their economies and strengthened the ties that bind us together.

Let's celebrate these impressive achievements and continue supporting one another through these vital remittance channels. Together, we're contributing to the progress and prosperity of Sub-Saharan Africa.

(Source: Word Bank)

Join us at the East African Trade & Investment Mission.

πŸ—“οΈ Dates: October 23 & 24, 2023

🏒 Venue: Safari Park Hotel

πŸ“ Location: Nairobi, Kenya

Theme: New Markets Exploration: Inclusive Trade, Innovation, and Youth Empowerment.

πŸ”— Register today: https://lnkd.in/g_x8Ky_g

Meet Terry Mungai, E.B.S., an iconic leader making waves in  's beauty and grooming industry! With an incredible three-d...
08/25/2023

Meet Terry Mungai, E.B.S., an iconic leader making waves in 's beauty and grooming industry! With an incredible three-decade journey, Terry has transformed the landscape of beauty and empowerment.

-Founder & CEO of Ashleys Kenya Limited, a trailblazing Coiffure & Spa and leading beauty training institute.
-Franchise Director of the Mr & Miss World Kenya pageant, embodying "Beauty with a Purpose" and empowering Kenyan youth.
-Recipient of the prestigious EBS "Elder of Burning Spear" Presidential Award in 2010 for her impactful efforts.
-Champion of causes like FGM eradication, mental health destigmatization, and support for vulnerable individuals.

Terry's commitment to excellence and youth empowerment has earned her global recognition, guiding a substantial workforce and multiple campuses. Her journey resonates with uplifting the young generation and boosting job creation while enhancing brand Kenya's visibility.

Ashleys Kenya Limited, established in 1994, is a prominent player in Kenya's beauty realm with 9 Beauty Centers and 4 Training Campuses. From Westgate to Lavington Green, City Mall Nyali, and more, Ashleys offers diverse beauty services to a vast clientele.

The Training Campuses provide certified courses in hair design, beauty therapy, nail technology, and fashion and design, endorsed by City and Guilds. Ashleys envisions offering degrees in cosmetology, aiming to be East and Central Africa's premier institution for such education.

With a strategic goal of expanding nationwide and opening branches in all 47 counties, Ashleys strives to empower Kenyan youth through abundant employment opportunities.

Ashleys' exceptional customer care has earned accolades, including recognition from the Afro Hair Awards and Revlon International. As the official sponsor for hairdressing and beauty in the Miss World Kenya Pageant since 2001, Ashleys is committed to charitable initiatives and collaborations with organizations like the Heart to Heart Foundation and the Anti-Jigger Campaign.

Serving a diverse clientele including prominent figures, media personalities, diplomats, and executives, Ashleys continues to shape Kenya's beauty and grooming landscape. With partnerships in the corporate and educational sectors, Ashleys is contributing significantly to the nation's growth.

Join us and learn about Terry Mungai's impactful journey and Ashleys' remarkable legacy at the EAST African Trade & Investment Mission.

πŸ—“οΈ Dates: October 23 & 24, 2023
🏒 Venue: Safari Park Hotel
πŸ“ Location: Nairobi, Kenya

Theme: New Markets Exploration: Inclusive Trade, Innovation, and Youth Empowerment.
πŸ”— Register today: africatradedesk.com/kenya-mission-registration/

The New Development Bank (NDB), a groundbreaking collaboration among   nations since 2015, is gearing up to make a real ...
08/24/2023

The New Development Bank (NDB), a groundbreaking collaboration among nations since 2015, is gearing up to make a real difference in Africa's future, as affirmed by its President, Dilma Rousseff.

Former Brazilian President Rousseff, speaking from Johannesburg, highlighted the incredible partnership that binds BRICS nations and together. With a focus on both physical and digital infrastructure, along with educational projects, the bank's mission aims to uplift the African continent.

Rousseff believes that the New Development Bank could lead the charge in tackling Africa's most pressing challenges. Despite a rise in Africa's share of global foreign direct investment (FDI) from 4.9% in 2010 to 8.8% in 2021, there's still much ground to cover. "Progress has been made, but there's ample room for growth," emphasized Rousseff.

The introduction of local currencies and innovative financial tools is another key step Rousseff outlined, fostering an inclusive and multilateral financial ecosystem that empowers all. This move could pave the way for substantial advancements.

President Rousseff also underlined the significance of cross-national collaborative infrastructure projects. With untapped hydroelectric potential in Africa, she emphasized the potential of joint efforts to create positive change.

The New Development Bank is stepping up as a potential leader in confronting Africa's most pressing challenges. This drive is fueled by the shared vision and dedication of BRICS nations.

How do you envision the New Development Bank's role in Africa's future? What specific areas should it prioritize to create a lasting impact?

Source: https://www.africanews.com/2023/08/24/brics-bank-can-help-african-countries-tackle-urgent-challenges/

Join us (Africa Trade Desk) for the East African Trade & Investment Mission

πŸ—“οΈ Dates: October 23 & 24, 2023

πŸ“ Location: Nairobi, Kenya

Theme: New Markets Exploration: Inclusive Trade, Innovation, and Youth Empowerment.

πŸ“Œ Secure your spot now and be part of this transformative event!

πŸ”— Register today: https://africatradedesk.com/kenya-mission-registration/

The New Development Bank, a collaborative initiative of BRICS nations established in 2015, stands poised to play a pivotal role in funding crucial African endeavors, according to its President, Dilma Rousseff.

5 Steps for Optimizing AfCFTAThe African Continental Free Trade Area ( ) holds vast potential, but experts emphasize tha...
08/22/2023

5 Steps for Optimizing AfCFTA

The African Continental Free Trade Area ( ) holds vast potential, but experts emphasize that actions speak louder than words. Here are 5 crucial strategies African nations must embrace to truly harness the power of AfCFTA:

1️⃣ Private Sector Power: AfCFTA's success hinges on the private sector, not just governments. With over 80% of production and two-thirds of investment coming from the private sector, it's key to drive AfCFTA's full potential and navigate global disruptions effectively.

2️⃣ Inclusive Growth: Empowering women and youth startups is essential. The real wealth of Africa lies in millions of micro, small, and medium enterprises, particularly those run by women and youth. Integrating them into value chains enhances innovation, boosts quality, and propels global competitiveness.

3️⃣ Ground-Up Approach: Shift perspectives and adopt a 'From the Streets to the Podium' approach. Commendably, the Private Sector Federation (PSF) is leading the charge. AfCFTA's implementation rests on private-sector collaboration, making this approach the key to success.

4️⃣ Fostering Growth: To transform AfCFTA into the engine of African wealth, we must aim for over 7% growth (double the projected 4%). Investment, policies, standards, and infrastructure must be harmonized. Africa's growth prospects are strong, with Eastern Africa leading the charge.

5️⃣ Trade and Investment Hunt: Embrace opportunities within the continent. Africa imports $300 billion of goods externally, including $50 billion in food. The chance to reverse this lies in agricultural commercial farming, value addition, agro-processing, and cross-border investments.

It's time for Africa to seize the reins and transform AfCFTA into a catalyst for prosperity. By uniting private sectors, empowering women and youth, adopting a ground-up approach, fostering growth, and exploring internal opportunities, the continent can reshape its economic destiny. The journey may be gradual, but the shared success will be worth the effort.

Link: https://www.eabusinesstimes.com/five-things-african-countries-can-do-to-optimize-afcfta/

Join us for the East African Trade & Investment Mission

πŸ—“οΈ Dates: October 23 & 24, 2023

πŸ“ Location: Nairobi, Kenya

Theme: New Markets Exploration: Inclusive Trade, Innovation, and Youth Empowerment.

πŸ“Œ Secure your spot now and be part of this transformative event!

πŸ”— Register today: https://africatradedesk.com/kenya-mission-registration/

AfricaBusinessWorld Five things African countries can do to optimize AfCFTA Addressing the forum that attracted over 1,000 delegates from 40 countries, Nsanzabaganwa called for a "tandem strategy" to fully realise the potential of the AfCFTA. by Kwabe Ben August 17, 2023 written by Kwabe Ben August....

Meet Raelene Bergen Harder, a trailblazing force in leadership and consultancy. As the Founder & CEO of Origin LC Inc., ...
08/18/2023

Meet Raelene Bergen Harder, a trailblazing force in leadership and consultancy. As the Founder & CEO of Origin LC Inc., Raelene brings a decade of experience in collaborative and restorative leadership. Her impressive journey in communication, strategic planning, project management, and coaching has had a profound impact nationally and internationally.

Raelene's commitment to creating diverse, inclusive, and equitable environments shines through her work. Her ability to connect deeply with individuals from various backgrounds has catapulted her into a league of her own. Recently, she was handpicked as one of only two non-Indigenous to accompany Anishinaabe Elders to , where she facilitated workshops and training for Scottish Tradition Keepers. This underscores her cross-cultural prowess and global perspective.

Learn more about Origin Leadership Consulting: www.originlc.com

Why is OriginLC a perfect fit for the East African Market Exploration Mission? Their expertise in leadership development and youth empowerment training aligns seamlessly with the mission's goals of inclusive trade and women-owned business empowerment. They're masters at designing programs that empower individuals from diverse backgrounds to thrive in today's fast-evolving world.

Participating in the Trade Mission presents a golden opportunity for OriginLC to share its expertise in this dynamic market. Their contributions will drive economic growth and promote equality and inclusivity. With their Canadian Cultural Success Program, they've honed the art of creating nurturing and inclusive spaces for those adapting to new cultural environments. Their proficiency directly translates to the East African market.

At OriginLC, ethical leadership and cross-cultural collaboration are the cornerstones of their approach. Their diverse team excels in organizational wellness, team dynamics, strategy, planning, and coaching. These skills make them adept at forging connections with potential partners and clients in the East African market.

Let's embrace OriginLC's dedication to inclusive trade and women's empowerment!

With people-first strategies and ethical leadership at the forefront, Origin Leadership Consulting is ushering in an era of inclusive leadership and global collaboration. Stay tuned as they showcase their capabilities, form valuable partnerships, and contribute to a future marked by unity and empowerment.

Join us for the East African Trade & Investment Mission

πŸ—“οΈ Dates: October 23 & 24, 2023

πŸ“ Location: Nairobi, Kenya

Theme: New Markets Exploration: Inclusive Trade, Innovation, and Youth Empowerment.

πŸ“Œ Secure your spot now and be part of this transformative event!

πŸ”— Register today: https://africatradedesk.com/kenya-mission-registration/

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116 Promenade Du Portage
Gatineau, QC
J8X2K1

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Wednesday 9am - 5pm
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