Powered Up Marketing

07/21/2026

Subject lines get blamed for low open rates more than almost anything else, but the real problem is usually what's inside. A useful email still gets opened over time, even with a plain subject line, because people learn to trust what shows up in their inbox. A clever subject line on a forgettable email teaches people to stop opening. If your list has gone quiet, look at your last five emails before you touch the subject lines. Chances are the content is the fix, not the headline.

07/14/2026

One of my longest client relationships just passed the 15 year mark, and Lisa Sasevich put into words why we've stuck together that long.

She told me I keep her website running, build the funnels and automations behind her launches, and handle all of it with precision and calm. No hand holding required. That's the job as I see it, show up, catch the problem before it turns into one, and do it again the next month.

If you want a partner who's already three steps ahead instead of waiting for something to break, the link's in the comments.

07/06/2026

Many small business owners send every email to their entire list, then wonder why open rates keep dropping. Segmentation fixes that.

Someone who opened your last three emails and clicked through is not the same reader as someone who has not opened anything in six months, and treating them the same is costing you.

Split your list into two groups, engaged and inactive, and send each one something different. That one change moves the numbers fast.

06/20/2023

Have you considered the different stages of the customer lifecycle? From awareness to advocacy, understanding your customers' journey is essential for building strong relationships and brand loyalty.

What stage are your customers currently in?

05/29/2023

🛒 Don't Miss Out on Sales! 💌

Cart abandonment can be a real challenge for online businesses! Check out our latest blog post to discover powerful strategies for recovering lost sales and turning potential customers into paying clients. Don't let them slip away! 💪💼

The Power of Cart Abandonment Campaigns -- How they can boost your e-commerce strategy and increase your bottom line.

04/24/2023

📧 Email marketing tip: personalize your emails for better engagement 🚀

Do you want to increase the effectiveness of your email campaigns? Try personalizing your emails to the recipient! People are more likely to engage with emails that speak to their specific interests, pain points, or goals.

Here are a few tips to get started:
✅ Use the recipient's name in the greeting
✅ Segment your email list so you can tailor the content to their preferences
✅ Consider using dynamic content that changes based on the recipient's behavior or interests

By personalizing your emails, you can build a stronger connection with your audience and increase the chances of them taking action on your messages. Give it a try and let us know how it goes! 😊

04/23/2023

Are you struggling to get the results you want from your marketing efforts? Have you considered email marketing? It's one of the most effective forms of marketing, with an average return on investment of $42 for every $1 spent! But to see results, you need to know what you're doing.

In our latest blog post, we share tips on how you can use email to get better marketing results. From building a solid email list to creating engaging content and maximizing your email campaign potential, we've got you covered. Whether you're new to email marketing or a seasoned pro, you'll find valuable information in this post.

Learn how to attract the right sign-ups for your list, use double opt-in lists, segment your audience, keep relevant information flowing, point your audience to helpful information, remind your audience about your blog, write effective and interesting headlines, remember the call to action, and collect and test your metrics.

Don't miss out on the opportunity to improve your marketing results with these email marketing tips. Check out our blog post now!

Email marketing is one of the most effective forms of marketing and here are some easy ways you can get better marketing results with email.

04/21/2023

Want to improve your email open rates? 📩💥
Crafting a catchy subject line is the first step! Follow these tips to create attention-grabbing subject lines that will get your emails noticed in a crowded inbox. 🤩

03/22/2023

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