Connection Incorporated

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Connection Incorporated The Mortgage Marketing Experts | We Help Our Clients Generate More Leads, Automate Follow-up and Close More Deals.

🤖 Connection Incorporated is a Claude-Certified Partner helping mortgage professionals get recommended by AI, automate follow-up, reactivate past clients, grow referral partners, and generate funded deals with Loan Officer AI CRM nationwide. 🚀 We Bring You More Customers

- Our SEO services rank your business in front of customers that are actively searching for what you have to sell. Done in combination with our Ranking and Review process, which helps you become the top-rated business in your category, your search rankings will turn a steady stream of new customers.

- Our Pay Per Click department adds even more targeted traffic to help you scale your lead generation and return on investment. We turn Google Ads, Facebook, Instagram and other paid traffic sources into profitable marketing assets for you.

- Our Automated Follow-Up System and CRM, Connected, make every advertising dollar more profitable in your business. We setup your CRM and customize automatic follow-up, referral and review sequences specific for your business. You get automated increases in repeat business, referrals from your existing leads, and communication from the new leads we are driving into your funnels.

10/13/2026

I got to sit down with Israel Lopez on the Loan Officer Podcast and this one was packed.

Israel is the sales director at Certain Lending and has helped grow the company from $3M to over $200M in monthly loan volume. On a slow month he personally closes $10M. On a strong month, $30M.

In this episode, you’ll learn:
- How Israel built a non-QM business around DSCR, bank statement, fix-and-flip, and construction loans to serve investors and create a steady stream of repeat business.
- How his team uses networking, referrals, paid social, and a structured content strategy to generate opportunities and support a 25-loan-officer operation.
- How they spend around $100K a month in advertising, consistently hit a 4 to 5X ROAS, and use speed-to-lead and AI-powered follow-up to convert more of what comes in.

If you are in the non-QM space or want to be, this episode is for you.

Listen now:
loanofficerpodcast.com/2026/10/03/how-israel-lopez-built-a-200m-month-lending-business-with-non-qm-loans-referrals/

And if you got value from it, drop us a five star review.

10/09/2026

🎙️ New episode just dropped on LoanOfficerPodcast.com!

I sat down with Sterling Birdsong who averaged roughly $50 million a year in SBA loan production before founding Lendstra, a nationwide SBA loan brokerage.

This one opens up a revenue stream most loan officers are walking past every week.

We covered:

✅ How to spot $500K to $5M SBA opportunities in owner occupied commercial real estate, business acquisitions, and special use properties

✅ How mortgage lenders can partner with an SBA specialist and turn those referrals into closed loans

✅ How he uses AI and targeted marketing to build SBA lead generation funnels and scale faster

Here is the part that stuck with me.

A lot of lenders are turning away business every month simply because it does not fit the box they are used to.

🎧 Listen now → https://www.loanofficerpodcast.com/2026/10/08/how-sterling-birdsong-built-50m-year-in-sba-loan-production/

Subscribe so you never miss an episode and drop a comment with your biggest takeaway 👇

10/06/2026

🎙️ New episode just dropped on LoanOfficerPodcast.com!

I sat down with Marrion J Cherian who is building his mortgage business toward $200 million in annual volume.

With 19+ years in financial services, he is getting there through strategy and relationships. Not rate.

We covered:

✅ How he approaches long term growth through strategy, ex*****on, and team building

✅ How he worked through thousands of contacts in his network and turned those relationships into real mortgage opportunities

✅ How he uses experience, education, and referral relationships to create value instead of competing on price

Here is the line that stuck with me.

If the only thing you bring to the table is a rate, you will always be replaceable.

🎧 Listen now → https://www.loanofficerpodcast.com/2026/10/06/how-marrion-j-cherian-is-building-toward-200m-in-mortgage-volume-through-strategy-referrals/

Subscribe so you never miss an episode and drop a comment with your biggest takeaway 👇

10/01/2026

How Mandi Feely-Swain Built a 400 Loan $160M Mortgage Business Through Relationships and Consistency Over 30 Years

I sat down with 30-year mortgage veteran Mandi Feely-Swain on the latest episode of LoanOfficerPodcast.com and she shared how she built a team that closes over 400 loans a year, why she went back to frontline origination when things got hard, and how gratitude and consistency became the foundation of everything she built.

In this episode, you'll learn:

- How closing 82 loans herself in 2012 turned a struggling business from red to black and reminded her what actually moves the needle in mortgage
- Why hundreds of handwritten thank-you notes helped her build referral relationships and builder partnerships that have lasted decades
- How her Origination Boost system, database marketing, and daily activity habits created a repeatable mortgage growth engine her team runs every single day

30 years in and the strategy is still the same. Show up, be grateful, and build real relationships. This episode is proof that it works.

Listen to the full episode now.
https://www.loanofficerpodcast.com/2026/10/01/how-mandi-feely-swain-built-a-400-loan-160m-mortgage-business-through-relationships-consistency/

Get access to our past episodes where 57 of the top 100 LOs in the nation have shared their success secrets.
https://www.loanofficerpodcast.com

10/01/2026

🚨 The AI Agent Era Is Here

We just entered the era where successful people are not going to be the ones that work the hardest. It is going to be the professionals that can get AI to work the hardest for them.

This week ChatGPT Dots and AI agents changed everything!

The game has shifted and the professionals who figure this out first are going to absolutely dominate their markets. Not because they outworked everyone. Because they out-deployed everyone.

Think about that.

If you want to stay ahead of all of this in real time, come join us inside my Skool community. This is where I share everything I am testing, breaking, and building so you can be the one ahead of your competition before anyone else even knows it exists.

Join us free at chrisskool.com. See you inside!

Address

490 York Road #203
Guelph, ON
N1E6V1

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 5pm

Telephone

+18554323990

Website

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