Connection Incorporated

Connection Incorporated The Mortgage Marketing Experts | We Help Our Clients Generate More Leads, Automate Follow-up and Close More Deals.

🎙️ Host of LoanOfficerPodcast.com | 📘 AI 101 Author | 🤖 Creator of Loan Officer AI CRM

We’re funding mortgage deals from ChatGPT referrals 🤖
23 refis in 30 days using concierge database calls

https://loanofficercrm.ai/ We Bring You More Customers

- Our SEO services rank your business in front of customers that are actively searching for what you have to sell. Done in combination with our Rankin

g and Review process, which helps you become the top-rated business in your category, your search rankings will turn a steady stream of new customers.

- Our Pay Per Click department adds even more targeted traffic to help you scale your lead generation and return on investment. We turn Google Ads, Facebook, Instagram and other paid traffic sources into profitable marketing assets for you.

- Our Automated Follow-Up System and CRM, Connected, make every advertising dollar more profitable in your business. We setup your CRM and customize automatic follow-up, referral and review sequences specific for your business. You get automated increases in repeat business, referrals from your existing leads, and communication from the new leads we are driving into your funnels.

This morning we published The 5-Step AI Referral Flywheel for Loan Officers.54 of the top 100 Scotsman Guide producers I...
05/29/2026

This morning we published The 5-Step AI Referral Flywheel for Loan Officers.

54 of the top 100 Scotsman Guide producers I've interviewed are referral-based. But here's what most LOs don't know yet; AI agents like ChatGPT, Gemini, and Claude are now referring borrowers to mortgage professionals.

Our member Oliver, the #5 broker in Florida, gets 1 out of every 3 funded loans from AI referrals. Our member Adam booked 18 appointments in his first 2 days.

The flywheel is simple: organize your database, let AI create your content, distribute it everywhere, make your calls, and automate your follow-up.

Download the PDF here:
👉 https://loanofficercrm.ai/2026/05/29/the-5-step-ai-referral-flywheel-for-loan-officers/

Google's I/O Meeting and Your Business. 🤖At Google I/O, Google showed where Search is headed next: 👇AI-generated answers...
05/28/2026

Google's I/O Meeting and Your Business. 🤖

At Google I/O, Google showed where Search is headed next: 👇

AI-generated answers. Intelligent search agents. Dynamic search results built in real time.

Which means one thing for marketers:

Getting cited by AI systems is becoming just as important as ranking.

And while there are many similarities, the signals that drive AI citations differ from those in traditional SEO.

We recently interviewed one of our clients who is funding multiple deals per month from referrals they are getting from AI search.

✅ Roughly 80% of the "leads" they are getting are submitting applications.

✅ Around 50% of those applications are getting funded.

✅They get inbound inquiries every week.

Sign up to watch the replay and get access to a 1 on 1 call with us to help you build your marketing strategy.

Click Here to Watch - https://www.loaiclass.com/

To Your Success!
Chris Johnstone

05/27/2026

🎙️ New episode just dropped on LoanOfficerPodcast.com!

I sat down with Gabriella Godde — 28 years in the mortgage business, $24M in annual volume, and she is making the boldest pivot I have seen from a veteran producer in a long time.

She is going all in on AI, social media, and direct-to-consumer marketing.

And her reasons are ones every loan officer needs to hear.

We covered:

✅ Why she is shifting away from agent-dependent referrals toward direct buyer leads

✅ Why owning your database, website, and book of business is no longer optional

✅ How AI, Reddit, and online authority are changing how borrowers choose their lender right now

28 years of experience meeting the future of mortgage marketing.

This is a must-listen.

🎧 Listen now: https://www.loanofficerpodcast.com/2026/05/26/how-gabriella-godde-is-reinventing-a-24m-mortgage-business-with-ai-social-media-and-database-marketing/

Subscribe to LoanOfficerPodcast.com so you never miss an episode. 🚀

Drop a comment with your biggest takeaway! 👇

The top #5 mortgage broker in Florida is funding 1 out of every 3 deals from AI referrals. 🤖Not paid leads. Not Zillow....
05/27/2026

The top #5 mortgage broker in Florida is funding 1 out of every 3 deals from AI referrals. 🤖

Not paid leads. Not Zillow. Not cold calls.

AI referrals.

Here is what they revealed live on our webinar 👇

- 80% of people who find them through AI submit an application
- 50% of those applications fund
- Some borrowers submit a full application before anyone even speaks to them
- They replaced Zillow with this entirely

And they are doing it all virtually from New York in one of the most competitive markets in the country.

Watch the full replay here 👇
🎥 https://www.loaiclass.com/

Want our team to build this for you in your market?
👉 https://www.aioappointment.com/

05/26/2026

🎙️ New episode just dropped on LoanOfficerPodcast.com!

I sat down with Gabriella Godde, 28 years in the mortgage business, $24M in annual volume, and she is making the boldest pivot I have seen from a veteran producer in a long time.

She is going all in on AI, social media, and direct-to-consumer marketing.

And her reasons are ones every loan officer needs to hear.

We covered:

✅ Why she is shifting away from agent-dependent referrals toward direct buyer leads

✅ Why owning your database, website, and book of business is no longer optional

✅ How AI, Reddit, and online authority are changing how borrowers choose their lender right now

28 years of experience meeting the future of mortgage marketing.

This is a must-listen.

🎧 Listen now: https://www.loanofficerpodcast.com/2026/05/26/how-gabriella-godde-is-reinventing-a-24m-mortgage-business-with-ai-social-media-and-database-marketing/

Subscribe to LoanOfficerPodcast.com so you never miss an episode. 🚀

Drop a comment with your biggest takeaway! 👇

05/26/2026

🎙️ New episode just dropped on LoanOfficerPodcast.com!

I sat down with Chirag Rachhadia and he shared how he closed over $200 million in just 6 years almost entirely through referrals and relationships.

And then he dropped this 👇

One WhatsApp message to his database.

57 mortgage applications. In minutes.

No ads. No cold calls. No complicated funnels.

Just genuine relationships and a simple communication tool used at exactly the right moment.

We also covered:

✅ How attending housewarming parties after closing creates referrals most LOs never see

✅ How solving the tough loans wins the best realtor relationships

✅ How to turn your database into a referral engine using simple tools you already have

This episode is a masterclass in relationship based mortgage marketing.

🎧 Listen now: https://www.loanofficerpodcast.com/2026/05/22/how-chirag-rajhadiya-closed-over-200-million-using-referrals-relationships-and-whatsapp/

Subscribe to LoanOfficerPodcast.com so you never miss an episode. We have had 54 of the top 100 loan officers in the nation on the show sharing exactly what is working right now.

🚀 Drop a comment with your biggest takeaway! 👇

Last week, The Orlicki Group joined us LIVE and shared something our industry has never seen before. 👀Here are the numbe...
05/25/2026

Last week, The Orlicki Group joined us LIVE and shared something our industry has never seen before. 👀

Here are the numbers: 👇

- A third of their business now comes from Google and AI referrals

- 80% of people who find them through AI submit a mortgage application

- 50% of those applications fund

- Some borrowers submit a full application before anyone even speaks to them

These are not cold leads. Not rate shoppers.

These are borrowers who used ChatGPT, Grok, Gemini, or Claude to find a lender, decided they trusted them, and reached out ready to go.

They replaced Zillow with this.

If you are still buying leads in the mortgage business, you need to watch this replay. 👇

🎥 Watch here: https://www.loaiclass.com

05/25/2026

57 mortgage applications. In minutes. 🚀

🎙️ New episode just dropped on LoanOfficerPodcast.com!

I sat down with Chirag Rajhadiya and he shared how he closed over $200 million in just 6 years almost entirely through referrals and relationships.

And then he dropped this 👇

One WhatsApp message to his database.

57 mortgage applications. In minutes.

No ads. No cold calls. No complicated funnels.

Just genuine relationships and a simple communication tool used at exactly the right moment.

We also covered:

✅ How attending housewarming parties after closing creates referrals most LOs never see

✅ How solving the tough loans wins the best realtor relationships

✅ How to turn your database into a referral engine using simple tools you already have

This episode is a masterclass in relationship based mortgage marketing.

🎧 Listen now: https://www.loanofficerpodcast.com/2026/05/22/how-chirag-rajhadiya-closed-over-200-million-using-referrals-relationships-and-whatsapp/

Subscribe to LoanOfficerPodcast.com so you never miss an episode. We have had 54 of the top 100 loan officers in the nation on the show sharing exactly what is working right now.

🚀 Drop a comment with your biggest takeaway! 👇

05/21/2026

AI Leads. 80% Apply. 50% Close. 💰

Yesterday, we had the #5 mortgage broker in the state of Florida on a very special event where we discussed our AI lead/referral generation.

They brought their stats from the last year, and I was shocked!

Check this out. 👇

✅ 1/3 of their FUNDED loans come from leads from an AI referral or an inbound call from Google.

✅ Roughly 80% of the online referrals they get submit an application.

✅ They CLOSE right around 50% of the applications into closed deals.

The other thing that shocked me is the types of buyers that they are getting.

These are not small deals or rate shoppers.

✅ Many deals involve loan amounts over $1 million. (With standard loans thrown in as well)

✅ Many loan comparison leads chose them over the lender that gave them their first quote.

✅ Pre-qualifications every month that don't have a real estate agent relationship.

✅ Leads that want a specific deal type and are pre-sold on working with them because the AI recommended them as the expert. (Think Refinance, Self-Employed, Fix and Flip, Commercial, VA, Reverse, etc...)

The conversation was incredibly valuable and wrapped up with us offering to do the same work that we are doing for their team ... for 10 (now 9) other loan officers.

Yes, we only have room for 9 more people in our done-with-you AI-Google ranking program.

You have to be accepted into the program so that we are confident that we can help you.

Click This Link To Get The Full Details, Watch the Recording of the Call, and Register for your 1-on-1 Application Session.

Click Here to Watch Now - https://www.loaiclass.com/

LIVE 2:30 EST - How AI = 💰In just a few hours, I am sitting down LIVE with Oliver Orlicki, Alyson Rixner, and Timothy Ri...
05/20/2026

LIVE 2:30 EST - How AI = 💰

In just a few hours, I am sitting down LIVE with Oliver Orlicki, Alyson Rixner, and Timothy Rixner from The Orlicki Group for what I think is going to be one of the most valuable conversations we have ever hosted about turning AI into closed mortgage deals.

This is not a polished presentation.

This is a raw, unfiltered conversation with a top-producing team that is closing multiple loans every single month, directly from AI referrals that we are helping them generate.

Today at 2:30 PM EST.

👉 Click Here to Register for Free - https://www.loaiclass.com/

This is a brand new class of leads/referrals that our industry has ever seen!

- Inbound opportunities that are closing at 20%+

- Clients who need a referral to a real estate agent

- Niche-specific applications that want an expert, not a "rate".

- Yes, APPLICATIONS without even speaking to the person first.

In my opinion, AI referrals are a bigger opportunity than "Online Leads" ever was, and today is an incredible opportunity to get an inside look at a team of mortgage leaders that are already getting results.

Join us today at 2:30 PM EST.

Looking forward to seeing you there!

AI is starting to reshape one of the most expensive industries in the world quietly and very fast.Healthcare.That became...
05/19/2026

AI is starting to reshape one of the most expensive industries in the world quietly and very fast.

Healthcare.

That became a major story this week.

Google, Microsoft, OpenAI partners, and several large hospital networks are accelerating AI deployments across diagnostics, workflow management, patient communication, and administrative operations. Investors are pouring billions into healthcare AI infrastructure because the efficiency upside is enormous.

This is not a futuristic experiment anymore.

It is operational rollout.

Here is why this matters.

Healthcare runs on information:
• records
• communication
• scheduling
• documentation
• analysis
• decision support

And historically, those systems have been fragmented, slow, and extremely manual.

AI changes the speed of the entire environment.

Hospitals and healthcare systems are now using AI to:
• summarize patient information faster
• assist medical documentation
• improve scheduling flow
• help identify patterns in imaging and diagnostics
• support operational decision making

Not replacing professionals.

Amplifying efficiency across systems that process enormous amounts of information daily.

This is why major technology companies suddenly care so much about healthcare AI.

Because healthcare is one of the largest workflow industries on earth.

The opportunity is not just software revenue.

It is becoming deeply integrated into how massive systems operate every day.

The interesting part is how similar this pattern looks to previous technology shifts.

First AI entered:
• search
• marketing
• productivity
• customer support

Now it is expanding into industries built around complexity, coordination, and large scale information flow.

Healthcare fits perfectly into that pattern.

And this is probably only the beginning.

Because once AI proves it can improve:
• speed
• organization
• communication
• operational efficiency

inside one highly complex industry, adoption accelerates elsewhere very quickly.

Most people still think of AI as a chatbot.

Meanwhile, entire industries are starting to rebuild workflows around it behind the scenes

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