01/16/2024
As an ads manager, here are 4 things I would 🛑 NEVER 🛑 do for my own campaigns, or my clients.
Facebook and Instagram advertising can be daunting 😨 and complicated 🫤,but these four tips will help you maximize your spend, make sure that you are staying on Meta’s good side,and that your campaigns are planned and set up properly.
🔥Boost posts - this can seem like the easy way out, but the best way to do advertise is to have a solid strategy and create a campaign through ads manager.
🔥Fo against Meta policy - having your account flagged or suspended can be terrifying, that’s why having experts who know the policies and platform like the back of their hand is CRUCIAL.
🔥Change creative too often - yes, you should absolutely have 5-10 creative versions (depending on your strategy, budget, and offer), but you have to let the algorithm do its thing and learn what your audience will engage with, click on, and ultimately, convert.
🔥Run 1 ad per campaign - see the point above 👆 👆. Creative testing is SO important. Having different headlines, copy, and creative versions allows you to test different messages and offers so you can learn more about your audience and scale what works.
We know how confusing this world can be, especially when you have a business to run and a million other things on your to-do list.
Let us help! DM us the word STRATEGY for a free overview of your current advertising campaigns. You don’t have to do it alone 💕
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[Facebook ads, Instagram ads, social media advertising, Meta ads, entrepreneurship, marketing agency, small business marketing, ads manager]
