06/12/2019
Struggling to accurately measure your influencer marketing campaign's performance?
Accurate ROI reporting of influencer marketing campaigns starts by defining what your goals and objectives are. It could be brand awareness, immediate sales, or simply new leads. Regardless, if you haven’t decided why you’re working with influencers, you’ll have a tough time properly measuring ROI. It certainly isn’t as clear and simple as clicking a button in a dashboard and receiving a full breakdown with dozens of different metrics like you would in Google Ads or Facebook’s Ad Manager. However, there is an argument to be made can make that influencer marketing is far more measurable than most forms of traditional advertising. Try measuring the return from a billboard on the freeway!
By using influencer marketing platforms that have more advanced analytics software, you can measure metrics like impressions, engagement, earned media value, and an estimated ROI based off (typically) in-house, proprietary algorithms. For more accurate reporting, you can use discount and/or UTM codes, you can track ROI right down to the exact influencer that led to a sale.
More companies are embracing influencer marketing, and those already in the act are increasing their budgets and employing the strategy……
