Word of Mom Marketing

12/08/2023

A the good ol’ days of the yellow pages! 😅

Pages & Pages of Pizza!
- Byron James

12/07/2023

Do you pay attention to colour in your ads? 🧐

12/05/2023

If you’ve been following along with the OpenAI drama of the last two weeks, here’s the latest update!

The CEO’s memo to staff announces a nonvoting seat for Microsoft but leaves questions about the future of chief scientist Ilya Sutskever.

12/02/2023

One of our favourite spots for shopping local in BC! 😍

Come shop and celebrate locally this holiday season.
Music, lights and festive trees abound.

12/01/2023

There is a lot of upheaval in the industry, much of it centered around AI. Things are changing in big ways, but don’t buy into all the fear mongering!

11/30/2023

We’ve seen so much fear mongering about the latest update!

We have been receiving several messages from our followers about Apple’s new “NameDrop” feature that comes installed with their newest iOS17 update, and is set to “on” by default.

Presently, there are messages starting to go viral on Facebook warning everyone about this feature, including postings by police departments. In fact, here’s one that we read:

“BEWARE! If you have an iPhone and have done the recent iOS 17 update. They have set a new feature called NameDrop to default ON. This allows the sharing of contact info just by bringing your phones close together.”

However, is this feature as dangerous as people are making it out to be? We want to educate our followers about this feature based upon facts and not fear!

With this new feature, when you meet someone with an iPhone and want to share your contact info, position the top of your iPhone directly above the top of the other person's iPhone. The two devices usually need to be very close together, almost touching, for this to function properly. A message will pop up on your screen, asking if you want to:

a) “Receive Only” - just receive the other party’s contact info

b) “Share” - receive the other party’s info and share your info with them as well

THIS IS IMPORTANT - Nothing happens unless you choose one of these two options. Information is not downloaded automatically! If the sharing starts accidentally, just move the phones apart. It is important to note that NameDrop will not share your info without your okay. You can also choose what info to share, like just your name, your name and number, your name, address, and number.

Now most of us, especially youth, will likely not need the NameDrop feature, and you can turn it off by - tapping on “settings”, tap “General” , tap “AirDrop”, and toggle off “Bring Devices Together”

However, this function could also be very handy at big events such as trade shows or conferences to quickly exchange info with others. NameDrop will make it very easy to quickly exchange contact info with several people in a hurry.

We do think Apple shouldn't have set NameDrop to be on by default. It's better to have it off by default for everyday use, and have users only switch it on when necessary.

Again, will strangers be able to use this function to download your contact information without your consent – likely not. However, to fully remove any possible risk, just turn it off!

Facts Not Fear
The White Hatter

11/29/2023

Helpful holiday insights for all e-commerce business owners!

11/28/2023

How do you use email marketing in your business?

While SMS & social media are valuable to any marketing strategy, email still reigns supreme.

In fact, we discovered marketers believe email still delivers a big impact and positive results. Those results can get bigger when you tap into the power of personalization. Learn how personalized email can help you create a standout campaign in our latest report:
http://mailchimp.com/holidayinsights/?utm_source=fb&utm_medium=mc-social&utm_campaign=mc__thghtldrshp_htr2023_article_att_wld_en_202310&utm_content=____

11/28/2023

So many different ways to participate in !

Volunteering is one of the most popular ways Canadians get involved in . It's a valuable way to give back without going into your wallet. Today we share 3 online volunteering platforms to help you find opportunities in your area.

If you're a or hoping to recruit new volunteers this year, download our Toolkit for Charities & Non-Profits for our top tips on how to inspire your community to take part in 2023.

11/28/2023

Do you have a b-roll library?

11/27/2023

If you wear all the hats in your small business, this is a great resource!

How to use social media to grow your business, save time, and stay competitive

10/30/2018

Have you seen these holiday tips pop up in your Facebook notifications?

Prepare your business, attract customers, interact with your customers and learn and adjust your marketing this holiday season. Here are 16 tips to get your business ready for the holiday season. season