Alba Nova Publications

07/29/2014

Persuasion http://wp.me/p1XMcu-j9

Persuasion is ubiquitous. From the hundreds to thousands of ads (in their many forms) you see a day, someone, somewhere is trying to persuade you to do or buy something. The ultimate goal of persuasion is “to convince the target to internalize the… [ 844 more words. ]

06/05/2014

How to develop talking points http://wp.me/p1XMcu-j5

Commonly drafted in the world of politics and public relations talking points are a set of key messages that can be used again and again during conversations, debates and discussions with media or target audiences. They’re used by an… [ 362 more words. ]

04/09/2014

The printed word is far from dead http://wp.me/p1XMcu-iX

Over the last few years naysayers have hinted at or been convinced that the death knell of print media is sounding ever louder. As we like to say: The printed word is far from dead. In fact, it’s more ubiquitous than ever before thanks to the internet,… [ 468 more words. ]

03/16/2014

3 Practical tips to promote your ag business every day http://wp.me/p1XMcu-iI

3 Practical tips to promote your ag business every day While most industries have some form of public relations with their target audiences, it has been difficult in the past for the small farmer budget, time or tool wise. Thanks to social media, a… [ 419 more words. ]

12/04/2013

The 5 w's of connecting with your target audience http://wp.me/p1XMcu-iy

In the world of PR/marketing/communications initiating and cultivating relationships with target audiences is key to building trust and credibility; making those crucial, two-way connections with target audiences in the agriculture sector is no less… [ 826 more words. ]

11/14/2013

The big impact of small words http://wp.me/p1XMcu-ir

A recent post on the Foodie Farmer blog explores the Top 10 Annoying Words About Agriculture. We couldn’t agree more when it comes to how words – those 2-D, black and white things – can have such a huge impact on your business especially… [ 296 more words. ]

10/13/2013

PR Lessons from Mr. Smith

Note that this is a re-post of a previous entry, but bears repeating. Some old movies and books are classics for a reason: their messages are time tested and consistently relevant. When I recently caught the last 45 minutes of Mr. Smith Goes to Washington…

09/28/2013

Banned books = Stunting society?

Throughout history books have been banned and burned. From “The Adventures of Huckleberry Finn” to “Alice in Wonderland” to “The Catcher in the Rye” and the Bible itself books have, for various reasons at various times, scared the beejesus out of people.…

07/07/2013

Handwriting: Old school yet still relevant

Is it safe to surmise that there’s probably few kids out there who are still taught cursive writing in elementary school? I mean, it’s not something I use on a daily basis myself anymore (because it’s almost completely illegible!) and I come from a…

02/20/2013

Here’s how the right words can even save you money – and affect you in other weird ways… http://blog.ted.com/2013/02/19/5-examples-of-how-the-languages-we-speak-can-affect-the-way-we-think/

12/22/2012

(M) This can be directly applied to one party's approach to the "fiscal cliff."

Posted on the Being Liberal fan page.

10/22/2012

Yikes! How do you think farmers and policy makers should address this shift?

Our food needs across the globe are most definitely growing - thanks to the farmers who are up for meeting this challenge!