05/28/2026
Record audiences during the Milano Cortina 2026 Paralympic Winter Games have marked a defining moment for the Paralympic Movement!
Differly Founder and CEO, Isabelle Perreault was proud to attend the “From Milano to LA” event in Toronto this week bringing together supporters, vendors and partners. The panel discussion brought together Andrew Parsons, President of the International Paralympic Committee, Chris Wilson, Executive Director CBC Sports & General Manager Olympics, Rachael Pinnock, Commercial Strategy & Impact at CPC and Paralympian and advocate Marissa Papaconstantinou - All wonderfully moderated by Paralympian Karolina Wisniewska. The discussion reinforced a clear message: when storytelling evolves, perceptions follow and impact scales far beyond the field of play.
The team at Differly is incredibly proud to have worked alongside their team over the years and supported this growth. With 10 million Canadians tuning into CBC/Radio-Canada coverage and digital engagement surging across platforms, the direction is clear: the Paralympic Movement is entering a new era of reach, resonance, and recognition and is ready for an even larger stage at the LA 2028 Games.