05/08/2026
Well… this one feels a little awkward 😅
But since I’m the one behind the scenes running the social media, I figured it would be strange to finish our “Humans Behind Hugging Tree” series without including myself.
So, hi 🤍 I’m Tara.
I don’t really have an official title around here because, truthfully, I wear a lot of hats. Most days you’ll find me somewhere between the tasting room, answering your emails, managing accounts, processing shipments, organizing the wine club, coordinating promo materials, designing labels with Brad, or generally keeping all the moving pieces moving behind the scenes.
If you’ve emailed Hugging Tree, it was me replying. If you’ve received a wine club shipment, event information, a newsletter, or an online order, I was behind that too. A lot of what I do happens quietly in the background—but it’s work I genuinely love and care deeply about.
Outside of Hugging Tree, I’m a mom first—which is both the busiest and most fulfilling role of all. I also act on the side when time allows, and in my rare moments of quiet, I love working out, walking our dogs around the property, and getting completely lost in a good fantasy novel.
This business is deeply personal to all of us, and I feel incredibly lucky to be part of something built with so much heart, family, chaos, hard work, and love.
And truly—thank you. To everyone who visits, supports us, shares our wines, or simply spends time with us here… you’re the reason any of this is possible 🤍
As this series comes to an end, we’d love to know—did you enjoy getting to meet the “humans behind Hugging Tree”? And do you have a favourite memory or experience with us that stands out?