05/08/2026
Well⊠this one feels a little awkward đ
But since Iâm the one behind the scenes running the social media, I figured it would be strange to finish our âHumans Behind Hugging Treeâ series without including myself.
So, hi đ€ Iâm Tara.
I donât really have an official title around here because, truthfully, I wear a lot of hats. Most days youâll find me somewhere between the tasting room, answering your emails, managing accounts, processing shipments, organizing the wine club, coordinating promo materials, designing labels with Brad, or generally keeping all the moving pieces moving behind the scenes.
If youâve emailed Hugging Tree, it was me replying. If youâve received a wine club shipment, event information, a newsletter, or an online order, I was behind that too. A lot of what I do happens quietly in the backgroundâbut itâs work I genuinely love and care deeply about.
Outside of Hugging Tree, Iâm a mom firstâwhich is both the busiest and most fulfilling role of all. I also act on the side when time allows, and in my rare moments of quiet, I love working out, walking our dogs around the property, and getting completely lost in a good fantasy novel.
This business is deeply personal to all of us, and I feel incredibly lucky to be part of something built with so much heart, family, chaos, hard work, and love.
And trulyâthank you. To everyone who visits, supports us, shares our wines, or simply spends time with us here⊠youâre the reason any of this is possible đ€
As this series comes to an end, weâd love to knowâdid you enjoy getting to meet the âhumans behind Hugging Treeâ? And do you have a favourite memory or experience with us that stands out?