Kingston Sales and Marketing Club

04/10/2026

Join us for our next Kingston Sales & Marketing Club meetup on Wed, April 15th at 2392 Princess St, Kingston, ON

This session will focus on understanding why people buy and how to apply that knowledge in a practical, ethical way to improve your sales and marketing.

🔹 Topics We’ll Explore

1. Psychology of Persuasion: Influence & Key Principles
Learn how human behavior patterns influence decision-making. When understood correctly, these principles help you design better marketing, improve sales conversations, and build stronger client relationships—without manipulation.

2. Storytelling in Sales: Identity, Vision & Transformation
Discover how to connect your offer to what your clients truly want. Great salespeople don’t just sell products—they help people see a better future and their place in it.

Secure your seat here:
https://www.eventbrite.ca/e/from-selling-to-influencing-kingston-sales-marketing-club-tickets-1987132704411?aff=oddtdtcreator

🧠 Prepare for Discussion

To make the session more valuable, come prepared with insights from your own business:

1. What emotion drives your clients’ decisions?
2. What identity are they aspiring to?
3. What fear might be holding them back?
4. What outcome are they truly seeking?

🎧 Recommended Pre-Work - Take 15–20 minutes to watch:

Alex Hormozi – Value Equation (YouTube)
or
Simon Sinek – Start With Why

This will be an interactive session designed to spark meaningful conversations, share experiences, and grow together.

🤝 Network. Learn. Grow.

Looking forward to seeing you there.

Your Chair
Martin Ouellet

03/07/2026

The Club will resume activities after Easter letting all enjoy a great family time.

Don’t forget to send us your needs and ideas for future sessions.

Thematics considerer at the moment are:

1. Psychology of Persuasion: influence and key principles.
- If you understand these principles, you can design better marketing, improve sales conversations, and build stronger client relationships, without manipulation. Think of them as human behavior patterns.

2. Storytelling in Sales: How to sell identity, vision and transformation.
- A story connects your offer to what the client wants their life or business to become.

3. Modern Sales Systems
• Platform selling
• Personal brand marketing
• Referral engines
- Instead of constantly chasing the next client, modern systems allow you to create visibility, trust, and referrals at scale.

As preparation for future discussion, Write down what you observe in your business and identify:
• What emotion drives the purchase?
• What identity the client wants
• What fear they have
• What outcome they want

Recommended Poscast / Video Homework:

Alex Hormozi – Value Equation (YouTube) or Simon Sinek – Start With Why

This will create great discussion.

Nerwork, Learn & Grow

Your Chair
Martin Ouellet

02/11/2026

What a fantastic Kingston Sales and Marketing Club February session.

A huge thank you to Maram Salah for leading such a thoughtful and practical discussion on thinking strategically about marketing. Your insights on moving from guesswork to clear, data-driven decisions truly resonated with everyone in the room. Thank you to Polina Buchan for co-hosting at St-Lawrence College this month.

To everyone who attended — business owners, students, and marketing professionals — thank you for showing up, asking great questions, and contributing to such an engaging conversation. The energy, curiosity, and openness made this event special.

Events like this remind us how strong and supportive the Kingston business and student community really is.

👉 Join us for our next Kingston Sales & Marketing event on March 11th at 2392 Princess St, Kingston.
More details coming soon — we’d love to see you there!

Your Club Chair and Host
Martin Ouellet

01/20/2026

📣 Kingston Sales & Marketing Event – 11 February, specially at St. Lawrence College.

How to Think Strategically About Marketing to Save Time, Money, and Boost Results

Marketing doesn’t have to feel overwhelming, random, or exhausting.

This session is designed for business owners and marketing students who want to understand how experienced marketers actually think, so they can make smarter decisions, stop wasting time and money, and get better results from their efforts.

Instead of chasing trends or platforms, we’ll zoom out and look at marketing through a strategic lens.

🧠 What we’ll cover

✔️ Why most marketing efforts waste time and money
✔️ The only things you truly need to know about your customers
✔️ The most important marketing activities to focus on in 2026 (with tools & practical tips)
✔️ An open space to share experiences, ask questions, and connect over coffee ☕

👥 Who should attend

• Business owners managing their own marketing
• Marketing students or early-career marketers
• Anyone looking for clarity, structure, and smarter marketing decisions

📍 Event Details

🗓 February 11
⏰ 11:30 AM – 12:30 PM (ET)
📌 St. Lawrence College – Kingston
Grey Wing, Room 01030
🚗 Park at the main entrance → walk to the Grey Building (signs will be posted)
🎟 Parking pass will be emailed after registration

🎤 About the Speaker

This session will be led by Maram Salah, Growth Marketing Manager at Insights to Action Coaching & Consulting.

Maram has over 5 years of hands-on marketing experience across strategy, growth, and performance, and holds an MSc in Digital Marketing & Data Analytics. Her work focuses on helping businesses move from guesswork to clear, strategic, data-driven marketing decisions.

✨ If you’re looking for clarity, structure, and a smarter way to approach marketing, we’d love to see you there!

Register here to save your seat: https://www.eventbrite.ca/e/1980996362447?aff=oddtdtcreator

Your host
Martin Ouellet
Kingston Sales & Marketing Club

11/13/2025

Some of the participants of the AI introduction and the beginning of more storming sessions on AI best practices and tools today at the Kingston Sales and Marketing Club.

Thank to all for coming. Our next meetup will be in January 2026.

Network, Learn and Grow.

11/12/2025

Last call to register for tomorrow

Business owners!!! 🚨🚨🚨
What if Al could do it for you?

Pick any that feel most exciting right now... Let us know…
And don’t miss the Kingston Sales and Marketing Club November Meetup!! 🔥🔥🔥

Choose as many as you like:

A. Help me save hours each week by automating repetitive tasks
B. Write my emails, social posts, or content faster and better
C. Grow my audience, brand, or online visibility
D. Turn my skills or experience into a new income stream
E. Help me figure out what's even possible with Al in my world
F. Give me an edge in my job, career, or industry

On 12th Nov, Kingston entrepreneurs and professionals share the apps, systems, and routines that save hours every week and perform with quality.

Date: Wednesday, November 12, 2025
Time: 11:30 PM – 12:45 PM
Location: 2392 Princess Street, Kingston, ON
Admission: Free

Topic:
“Small Business Time Savers: Real Tools, Real Routines That Work”

Time is money — and as a small business owner, every minute counts. Join us for a high-energy, interactive session where Kingston entrepreneurs and professionals share the apps, systems, and routines that save hours every week — without sacrificing quality, customer service, or your sanity.

What You’ll Gain:

Actionable, real-world productivity tips you can use tomorrow
Small business tools and apps that actually work (tested locally!)
Peer-to-peer strategies for automating tasks and protecting your time
Inspiration to streamline your workflow and focus on growing your business
Why Attend:

This isn’t a lecture — it’s a peer-powered, idea-sharing session. Bring your experiences, learn from fellow Kingston business owners, and walk away with at least one new time-saving strategy that will pay for itself immediately.

Networking Opportunity:
Meet like-minded professionals in Kingston, exchange tips, and build connections that can turn into collaborations, referrals, or friendships.

https://www.eventbrite.ca/e/small-business-time-savers-real-tools-real-routines-that-work-tickets-1916118946349

Network, Learn and Grow

10/31/2025

Business owners!!! 🚨🚨🚨
What if Al could do it for you?

Pick any that feel most exciting right now... Let us know…
And don’t miss the Kingston Sales and Marketing Club November Meetup!! 🔥🔥🔥

Choose as many as you like:

A. Help me save hours each week by automating repetitive tasks
B. Write my emails, social posts, or content faster and better
C. Grow my audience, brand, or online visibility
D. Turn my skills or experience into a new income stream
E. Help me figure out what's even possible with Al in my world
F. Give me an edge in my job, career, or industry

On 12th Nov, Kingston entrepreneurs and professionals share the apps, systems, and routines that save hours every week and perform with quality.

Date: Wednesday, November 12, 2025
Time: 11:30 PM – 12:45 PM
Location: 2392 Princess Street, Kingston, ON
Admission: Free

Topic:
“Small Business Time Savers: Real Tools, Real Routines That Work”

Time is money — and as a small business owner, every minute counts. Join us for a high-energy, interactive session where Kingston entrepreneurs and professionals share the apps, systems, and routines that save hours every week — without sacrificing quality, customer service, or your sanity.

What You’ll Gain:

Actionable, real-world productivity tips you can use tomorrow
Small business tools and apps that actually work (tested locally!)
Peer-to-peer strategies for automating tasks and protecting your time
Inspiration to streamline your workflow and focus on growing your business
Why Attend:

This isn’t a lecture — it’s a peer-powered, idea-sharing session. Bring your experiences, learn from fellow Kingston business owners, and walk away with at least one new time-saving strategy that will pay for itself immediately.

Networking Opportunity:
Meet like-minded professionals in Kingston, exchange tips, and build connections that can turn into collaborations, referrals, or friendships.

https://www.eventbrite.ca/e/small-business-time-savers-real-tools-real-routines-that-work-tickets-1916118946349

Network, Learn and Grow

10/29/2025

Kingston Sales & Marketing Club – November Meeting Invitation

Kingston entrepreneurs and professionals share the apps, systems, and routines that save hours every week and perform with quality.

Date: Wednesday, November 12, 2025
Time: 11:30 PM – 12:45 PM
Location: 2392 Princess Street, Kingston, ON
Admission: Free – bring your own lunch

Topic:
“Small Business Time Savers: Real Tools, Real Routines That Work”

Time is money — and as a small business owner, every minute counts. Join us for a high-energy, interactive session where Kingston entrepreneurs and professionals share the apps, systems, and routines that save hours every week — without sacrificing quality, customer service, or your sanity.

What You’ll Gain:

Actionable, real-world productivity tips you can use tomorrow
Small business tools and apps that actually work (tested locally!)
Peer-to-peer strategies for automating tasks and protecting your time
Inspiration to streamline your workflow and focus on growing your business
Why Attend:
This isn’t a lecture — it’s a peer-powered, idea-sharing session. Bring your experiences, learn from fellow Kingston business owners, and walk away with at least one new time-saving strategy that will pay for itself immediately.

Networking Opportunity:
Meet like-minded professionals in Kingston, exchange tips, and build connections that can turn into collaborations, referrals, or friendships.

https://www.eventbrite.ca/e/small-business-time-savers-real-tools-real-routines-that-work-tickets-1916118946349

Network, Learn and Grow

Kingston entrepreneurs and professionals share the apps, systems, and routines that save hours every week and perform with quality.

10/03/2025

Are your ads talking your audience's language? Attract and convert more!!

Come join us at the Kingston Sales and Marketing Club for an exciting event where we will dive into the world of AI as a tool to build tailored advertising and learn how to truly connect with your target audience.

Discover the secrets to creating ads that resonate with your customers personalities and drive conversions. Whether you're a seasoned marketer or just starting out, this event is perfect for anyone looking to take their advertising game to the next level.

Location: 2392 Princess Street, Kingston, ON, Canada
Wed 8 Oct from 11:30am-12:45pm

Don't miss out on this opportunity to learn from industry experts and network with like-minded professionals. See you there!

https://www.eventbrite.ca/e/are-you-ads-talking-your-audiences-language-ai-tips-to-attract-more-tickets-1769917493869?aff=oddtdtcreator

Network, Learn and Grow

09/08/2025

You are invited to join us for our Fall kick-off event called Ask Anything!

Yes it is your chance to ask any questions in regards to business growth, sales, marketing and performance.

The event will be held at 2392 Princess Street, Kingston, ON at 11:30am, 17 Sep 2025.

"Network, Learn & Grow" your business

Notes:
1. You are welcome to attend and bring other business professionals. It’s free.

2. Feel free to bring a snack.

3. If you would like to be a guest speaker, just write us back with a subject and your preferred month (2nd Wed of the month).

See you all in a few days

Martin Ouellet and Rick Frasso
Co-Chairs
Kingston Sales and Marketing Club

06/12/2025

Thank you to Cher Powers, Business Developement and commercialization Manager in the area explaining members how to support Ontario businesses’ growth and development with two grant programs available for business owners.

•The Critical Industrial Technologies Program

•The Digital Competency Program

Some already booked a consultation with Cher to find out more about these programs and how they can be implemented and improve their business growth.

Our next Kingston Sales and Marketing Club meet-up will be in September. Have a great summer everyone.