Kingston Sales and Marketing Club

Kingston Sales and Marketing Club The Kingston Sales and Marketing Club is a community of sales and marketing professionals who live, work, and study in Kingston ON area.

It is Your Hub to network, learn and grow: branding strategies, marketing and sales skills, like-minded people.

Join us for our next Kingston Sales & Marketing Club meetup on Wed, April 15th at 2392 Princess St, Kingston, ONThis ses...
04/10/2026

Join us for our next Kingston Sales & Marketing Club meetup on Wed, April 15th at 2392 Princess St, Kingston, ON

This session will focus on understanding why people buy and how to apply that knowledge in a practical, ethical way to improve your sales and marketing.

🔹 Topics We’ll Explore

1. Psychology of Persuasion: Influence & Key Principles
Learn how human behavior patterns influence decision-making. When understood correctly, these principles help you design better marketing, improve sales conversations, and build stronger client relationships—without manipulation.

2. Storytelling in Sales: Identity, Vision & Transformation
Discover how to connect your offer to what your clients truly want. Great salespeople don’t just sell products—they help people see a better future and their place in it.

Secure your seat here:
https://www.eventbrite.ca/e/from-selling-to-influencing-kingston-sales-marketing-club-tickets-1987132704411?aff=oddtdtcreator

🧠 Prepare for Discussion

To make the session more valuable, come prepared with insights from your own business:

1. What emotion drives your clients’ decisions?
2. What identity are they aspiring to?
3. What fear might be holding them back?
4. What outcome are they truly seeking?

🎧 Recommended Pre-Work - Take 15–20 minutes to watch:

Alex Hormozi – Value Equation (YouTube)
or
Simon Sinek – Start With Why

This will be an interactive session designed to spark meaningful conversations, share experiences, and grow together.

🤝 Network. Learn. Grow.

Looking forward to seeing you there.

Your Chair
Martin Ouellet

03/07/2026

The Club will resume activities after Easter letting all enjoy a great family time.

Don’t forget to send us your needs and ideas for future sessions.

Thematics considerer at the moment are:

1. Psychology of Persuasion: influence and key principles.
- If you understand these principles, you can design better marketing, improve sales conversations, and build stronger client relationships, without manipulation. Think of them as human behavior patterns.

2. Storytelling in Sales: How to sell identity, vision and transformation.
- A story connects your offer to what the client wants their life or business to become.

3. Modern Sales Systems
• Platform selling
• Personal brand marketing
• Referral engines
- Instead of constantly chasing the next client, modern systems allow you to create visibility, trust, and referrals at scale.

As preparation for future discussion, Write down what you observe in your business and identify:
• What emotion drives the purchase?
• What identity the client wants
• What fear they have
• What outcome they want

Recommended Poscast / Video Homework:

Alex Hormozi – Value Equation (YouTube) or Simon Sinek – Start With Why

This will create great discussion.

Nerwork, Learn & Grow

Your Chair
Martin Ouellet

What a fantastic Kingston Sales and Marketing Club February session. A huge thank you to Maram Salah for leading such a ...
02/11/2026

What a fantastic Kingston Sales and Marketing Club February session.

A huge thank you to Maram Salah for leading such a thoughtful and practical discussion on thinking strategically about marketing. Your insights on moving from guesswork to clear, data-driven decisions truly resonated with everyone in the room. Thank you to Polina Buchan for co-hosting at St-Lawrence College this month.

To everyone who attended — business owners, students, and marketing professionals — thank you for showing up, asking great questions, and contributing to such an engaging conversation. The energy, curiosity, and openness made this event special.

Events like this remind us how strong and supportive the Kingston business and student community really is.

👉 Join us for our next Kingston Sales & Marketing event on March 11th at 2392 Princess St, Kingston.
More details coming soon — we’d love to see you there!

Your Club Chair and Host
Martin Ouellet

📣 Kingston Sales & Marketing Event – 11 February, specially at St. Lawrence College.How to Think Strategically About Mar...
01/20/2026

📣 Kingston Sales & Marketing Event – 11 February, specially at St. Lawrence College.

How to Think Strategically About Marketing to Save Time, Money, and Boost Results

Marketing doesn’t have to feel overwhelming, random, or exhausting.

This session is designed for business owners and marketing students who want to understand how experienced marketers actually think, so they can make smarter decisions, stop wasting time and money, and get better results from their efforts.

Instead of chasing trends or platforms, we’ll zoom out and look at marketing through a strategic lens.

🧠 What we’ll cover

✔️ Why most marketing efforts waste time and money
✔️ The only things you truly need to know about your customers
✔️ The most important marketing activities to focus on in 2026 (with tools & practical tips)
✔️ An open space to share experiences, ask questions, and connect over coffee ☕

👥 Who should attend

• Business owners managing their own marketing
• Marketing students or early-career marketers
• Anyone looking for clarity, structure, and smarter marketing decisions

📍 Event Details

🗓 February 11
⏰ 11:30 AM – 12:30 PM (ET)
📌 St. Lawrence College – Kingston
Grey Wing, Room 01030
🚗 Park at the main entrance → walk to the Grey Building (signs will be posted)
🎟 Parking pass will be emailed after registration

🎤 About the Speaker

This session will be led by Maram Salah, Growth Marketing Manager at Insights to Action Coaching & Consulting.

Maram has over 5 years of hands-on marketing experience across strategy, growth, and performance, and holds an MSc in Digital Marketing & Data Analytics. Her work focuses on helping businesses move from guesswork to clear, strategic, data-driven marketing decisions.

✨ If you’re looking for clarity, structure, and a smarter way to approach marketing, we’d love to see you there!

Register here to save your seat: https://www.eventbrite.ca/e/1980996362447?aff=oddtdtcreator

Your host
Martin Ouellet
Kingston Sales & Marketing Club

Address

2392 Princess Street Unit 3
Kingston, ON
K7M3G4

Website

Alerts

Be the first to know and let us send you an email when Kingston Sales and Marketing Club posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category