Denise l Plans2Perform - Marketing Consulting

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Denise l Plans2Perform - Marketing Consulting

We assist entrepreneurs and business leaders in reaching marketing success.

10/20/2021

💡 Couldn't agree more.

Follow us for more inspirational quotes and tips!

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10/19/2021

Wondering how to enhance your Design and Content Strategy for your marketing projects?

💡We know that writing valuable and compelling content is a crucial ingredient in the marketing strategy. Also, a good design creates a positive first impression, conveys your brand effectively, and engages your potential customers.

❓But, the question is: how to create captivated content and a beautiful design?

In our newest blog, we share some ideas:
👉 Content: create a new habit of reading - blogs or articles are a good start. The Content Marketing Institute Blog is a good source for topics, trends, and inspiration.
👉 Design: search for blogs in channels that you are looking for. Example: Elementor has a fantastic blog with insights on website designs.

➡️ Access our Blog to learn more and follow us to get more ideas on your marketing strategies.

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10/14/2021

Are you always running out of time when it comes to working on your marketing strategies?

👉 Ask yourself these questions to simplify your process:
1: What are your top 20% of tasks that produce 80% of the results you want?
2: Are any of these tasks are on autopilot?
3: What would happen if you stopped doing it?
4: How much time can you free up by integrating one of your least productive tasks into a productive task?

💡Those questions are directly associated with the 80/20 rule, also known as the Pareto principle.

➡️ Try this out for one week and let me know how it goes!

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10/12/2021

Marketing Plan, Marketing Campaign, and Marketing Strategy - what's the difference?

🤔 Hold one a second! Are they not all the same?

💡They are all plans that help you organize your strategy for a specific marketing goal. This is what they all have in common.

Let's dive into some differences:
1. Marketing plan is an overall plan for your marketing efforts and projects, to promote your business. It includes sections about the market, competitors, swot analysis, price strategy, and so on.
2. A marketing campaign is a plan to promote a specific product or service in a defined timeframe. It usually has short goals associated (Leads, sales, revenue).
3. Marketing strategy is a process of implementing a promotion, concentrating resources on specific opportunities (channels, for example) to achieve a sustainable result.

➡️ This is why small businesses are focusing so much on Marketing Strategies: they are immediate actions that you can take, to see the best outcome possible with the most cost-effective investment (time and money).

👉 Follow us for more tips and book your free strategy call to learn more.

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10/07/2021

Social Media strategy is a big picture of your marketing goals, process, and content that you create to promote your company or services/products on social media channels.
Let's break down some of the critical pieces required in a social media strategy:
👉 1) Goals or KPIs: define clear goals when planning your posts (e.g., engagement, follows, leads);
👉 2) Audiences (Personas/Avatar): who is your ideal client? Define it and speak to them using a vocabulary that is familiar to them;
👉 3) Analytics: do some research on data that could help you achieve your goals (best time and day to post, for example)
👉 4) Content: choose your content pillars and topics that are related to your products or services;
👉 5) Channels: select which channels you will be posting content and engaging with your audience;
👉 6) Process: How and when are you creating your posts? Who will be responsible for what?
👉 7) Evaluate/Improve: monitor your posts' performance, evaluate which type is doing well, identify where you could improve and how.
💡Using these seven pieces in your next social media strategy will save you time, also create an effective plan that will help you increase performance.
➡️ Find this tip helpful? Then, follow us to get more marketing insights/tips.
* Post inspired in a Shopify article - with some adjustments based on our own experience with clients.
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10/06/2021

My heart melts whenever I have feedback from a client telling me that we achieved our goals and met their project's expectations.
Thanks, Rima! Your dedication and curiosity during this project made the most significant difference! I am so proud of your journey, and I'm looking forward to seeing the next chapters in your marketing projects!
👉 Want to learn more about how we could help you achieve your results? Book your free consultation call today - https://loom.ly/a5mM4x0

10/05/2021

💡 We have created a checklist with some of the most effective tools to help you increase performance in your marketing projects.
They all offer free plans, which makes it easier for you to check them out and see which one has the right fit for your business.
1) Asana: a web and mobile application designed to help teams organize, track, and manage their work. It’s a collaboration tool, user-friendly, also very intuitive. The free plan already has excellent features available.
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2) Trello: a web-based, Kanban-style application where you can manage your projects and communicate with your team. It’s collaborative with a strong visual approach making it easy to find information, and has a free plan available.
3) Slack: a messaging app for businesses that helps create effective communication in teams around a specific topic. The free plan offers exciting features to check out the app, including integrations and voice messages.
4) Loomly: an online application where you can manage your social media posts through collaboration, publishing & analytics features. The free trial offers access to exciting features, where you can check if it’s the right tool for you.
5) Hootsuite: a social media management platform. The system's user interface is a dashboard, making it easy to use and collaborate with team members, also on the free plan.
👉 Have you used any of them? If yes, how have been your experience? Check out our blog post for more insights on this topic - https://loom.ly/jWFInYs

09/30/2021

Tomorrow (Oct 1st) is International Coffee Day.
☕ To celebrate this particular day, let's grab a cup of coffee to get that extra energy and inspiration. After all, what else an entrepreneur needs, especially on this day?
👉 Tell me, which beverage do you prefer to get ideas for your marketing strategies?
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09/29/2021

🤔 Do you have an idea of promoting your service or product but don't know how and where to start?
💡Have a look at a simple process that could help you get more clarity in developing your campaign:
1. Draft your ideas and goals: choose a template for this step. It will save you time and help you organize your insights.
2. Do some research: on competitors and or marketing trends. At this point, it's important to compare your ideas with market data to make effective decisions.
3. Validate, or test your idea: make A/B tests to choose the best plan to achieve your goals.
4. Work on improvements: improve actions based on the results of the previous phase.
5. Implement your project: now it's time to execute your project!
6. Evaluate and Adjust: evaluate performance, and adjust what is not working so well.
👉 Would you add any steps to this process? Please share in the comments, and follow us to get more insights into your marketing strategy.
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09/28/2021

The marketing industry is changing, but our company is helping brands feel confident that they are staying relevant.
⭐ In our service Insights section - Ideas for your Strategy - we meet 1:1 for one hour to share tools and information from an expert with over a decade of experience guiding businesses to succeed!
🏆 We have guided more than 90 projects, with 30+ clients and 90% of successful projects.
👉 If you want to learn more and see if we are the right fit for your project, book your FREE consultation call today - https://loom.ly/qzZ0EY4
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09/23/2021

It can be challenging to develop a good plan when you are trying to accomplish different goals. For example, what should be your focus? Where are you should spend more effort?
💡One way to get clarity into your goals is to use a matrix. It helps you focus on your critical objectives and select workable actions for your projects.
❓Have you used a matrix before to organize your marketing goals and priorities? Please share in the comments 👇
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09/22/2021

🤔 Where and how to start improving performance in your marketing projects?
Every business is different. Some have a well-established marketing strategy, while others have established a marketing approach but want to improve it for better ex*****on.
💡The first step is to draft a workflow of your marketing process and ask yourself some questions. Grab a white paper and look after 5 main stages of your projects:
1. Idea: how you select the best ideas?
2. Strategize: how do you define it?
3. Select channels: which/why/how do you choose them, and what is the critical content?
4. Implement: how is this process, and which tools do you use?
5. Track / Improve: how is the process, and which tools are used.
⭐ Keep simple and clear answers in each step, identify gaps, and evaluate where you could enhance your process. It’s an excellent first step to start improving your performance.
👉 Do you like this tip? Then access our newest Blog post here https://loom.ly/jWFInYs

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Kitchener, ON

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https://plans2perform.com/

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