Chops Consulting

04/21/2026

We are proud to be sponsoring Jack de Keyzer (as well as an up and coming band on the Youth Stage) at this year's Fort Langley Jazz and Arts Festival!

An iconic weekend event in our community, the Jazz Festival makes live music and art available to all residents, while celebrating incredible Canadian artists.

Stay tuned for ticket giveaways closer to the date!

Jack de Keyzer, one of Canada’s most celebrated blues artists, is coming to the Lorval Developments Cool Blues Show on July 25 at the Fort Langley Jazz & Arts Festival 🎸

For over four decades, Jack de Keyzer has been lighting up stages around the world with his signature guitar-driven blues. A 2x JUNO Award winner and 7x Maple Blues Award recipient, he’s built a reputation for delivering powerful, soul-filled performances wherever he goes.

His sound is a rich blend of Chicago blues, British blues rock, Motown, Memphis rock and deep soul, shaped by years of touring and performing alongside legends like Bo Diddley, Etta James and Otis Rush.

With more than 100 shows a year, Jack de Keyzer and his powerhouse band deliver an unforgettable night of blues, rock, and soul. Expect masterful guitar work, undeniable energy and a performance that pulls you in from the very first note.

🎟️ Early Bird tickets available until April 30. Get yours now → https://www.eventbrite.ca/e/the-2026-lorval-developments-cool-blues-show-tickets-1976235607902

03/29/2026

Still avoiding video for your business? This one's for you.

We're bringing a full-day smartphone videography course to Langley on April 21, led by the team at Boldfish Video Production Inc

This isn't a lecture. It's small group, hands-on training that will have you filming, editing, and publishing content using the phone already in your pocket.

You'll walk away knowing:
📹 How to plan and script content that actually connects
🎙️ Smartphone filming fundamentals: framing, lighting, audio
✂️ Editing and publishing workflows you'll use immediately

April 21 | 9:30 AM – 4:30 PM
📍 Coworks by Elevate, Langley
🎟️ $325 + GST (Lunch included)

Visit the link below to register. Spots are limited - tag a business owner who needs this.
https://www.eventbrite.ca/e/level-up-your-video-a-full-day-workshop-for-business-owners-tickets-1985838623781?aff=oddtdtcreator

03/11/2026

We're excited to announce that Celene Hoag's interview with Canadian Lawyer Magazine has gone live!

If there's one key takeaway, it's that technology in law firms (and all businesses) can either be a competitive advantage or a barrier to success... But either way, something that cannot be ignored.

Read the full article here: https://www.canadianlawyermag.com/practice-areas/labour-and-employment/canadian-lawyer-unveils-top-labour-and-employment-law-boutiques-for-202627/393822

02/23/2026

Ontario food, beverage, and agriculture businesses can access up to $619,000 through the Market Diversification and Trade Resiliency Initiative. The program funds market entry planning, product development, marketing implementation, and production equipment for businesses entering new markets.
Chops Consulting provides grant-eligible services including market entry strategy, supply chain operations planning, technology implementation, and marketing development. We help you build a competitive application and deliver the consulting services that qualify for reimbursement.
Applications close March 17, 2026. Link in bio for eligibility requirements and funding details.

02/13/2026

Chops Consulting is proud to be a founding sponsor of Langley's Asia Pacific Business Network.

We're all about connected systems - not just in businesses, but within our community as well.

In every community, businesses reflect the individuals who live there.

We love that is intentionally creating spaces with not only this Asia Pacific network, but also the Women's and Next Gen networks, to celebrate and encourage all business owners to come together, meet, and collaborate.

02/12/2026

We fix broken systems for businesses every day. This month, we're supporting those fixing broken systems for people. Our team is walking for a cause! ❄️

This February 28th, Chops founder Celene is joining the Langley Chamber of Commerce Women's Network team for the Coldest Night of the Year walk to support Salvation Army Gateway of Hope, an organization doing the hard work of rebuilding pathways to stability, one person at a time.

At Chops, we believe in building resilient systems that actually work, for both businesses and for our community. Right now, our community's support systems are failing. Homelessness in Metro Vancouver has surged 141% since 2005, and 75% of those without homes have been sleeping outside for over a year (up from 50% in 2020*).

The system isn't just broken. It's trapping people with no way out. Want to help? Donate via our donation link: https://tinyurl.com/Cnoy-campaign, find a walk in your community, or share this post to spread awareness.

It's cold out there. Let's help change that. 💙

*Source: Lu'ma Native Housing Society, 2025

01/30/2026

Earlier this week, I attended a Women Leading Women event hosted by Deloitte. The panel was led by three incredible women: Susan Senecal (CEO of A&W), Jessie Adcock, ICD.D (FIFA World Cup 26 Vancouver Host Committee Lead), and Lisa Sparrow (President and CEO of Corix).

I was fortunate enough to have the opportunity to ask them a question that has been on my mind a lot lately: What critical skills do leaders need to focus on developing, to meet the rapidly evolving needs of business and their teams?

Their answers were really impactful, so I'm going to share them here:

Empathy. With technology changing and the world becoming smaller every day, it's more important than ever in conversations to turn off the noise in your head and focus on the present, the person in front of you, and what they are trying to communicate.

Resilience. Things are going to continue to change, and it's important not to panic. Anxiety is more prevalent than ever, so it's important to take care of yourself and your team, while remaining adaptable to the world around you. It's important to hold true to your core values, and use them as your North Star when making decisions.

Recognize that the fundamentals don't change. Technology, products and their delivery may evolve, but the underlying principles of communication and leadership remain the same.

A big thanks to Alliance Advisors, Odyssey Trust Company and Deloitte for putting on this event, and to Alyssa Barry, CPIR for inviting me!

01/21/2026

LOCAL SPOTLIGHT GIVEAWAY
This time, we’re teaming up with — aka your new favourite excuse to leave the house for coffee and baked goods that feel like a hug.
If you haven’t been yet, Cozy Bean is the kind of place that reminds you why supporting local matters. It’s warm, welcoming, and absolutely stacked with treats that have no business being that good.
So obviously… we’re giving one of you a chance to indulge.

🎉 Win a $50 Cozy Bean Bakery gift card 🎉
How to enter:
1. Follow +
2️. Like this post
3️. Tag a friend you’d take for a coffee date (each tag = 1 entry)

Details:
📍 Open to locals only
⏰ Giveaway closes Friday, January 30th at 11:59 PM PST
🎉 Winner announced the next day in our stories
🚫 Not affiliated with Instagram/Meta
We’re spotlighting local businesses we genuinely love, and Cozy Bean is absolutely one of them. If your nervous system needs a croissant and a latte, this is your sign.
Good luck, and happy tagging!

01/18/2026

Everyone’s talking about AI search killing SEO. The data tells a different story.

Here’s what most people miss: AI search tools like Google’s AI Overviews, ChatGPT, and Perplexity rely on the same crawling mechanisms as traditional search. They pull from similar indexes, then synthesize that information into AI-generated answers instead of showing you a list of links. This means that strong SEO that gets you ranked well in Google will also increase your chances of being cited by AI.

The data backs this up: AI Overviews now appear in over 50% of searches. Sites that get cited in those AI Overviews get 35% more clicks than competitors who aren’t cited. Plus, 66% of users say AI citations make products and services more trustworthy. Being cited builds both visibility and credibility.

92% of those AI citations come from domains already ranking in the top 10, so if you’re buried on page three of Google, you’re invisible to AI search too.

This is why SEO still matters in 2026. Maybe even more than before.

Your buyers research before they buy. They’re searching for exactly what you offer - whether typing into Google, asking ChatGPT, or using Perplexity. When they find you through search, they’re already looking for what you sell.

The real advantage? SEO builds over time. Content you publish today continues driving leads for years as your rankings improve and organic search becomes increasingly cost-effective. Paid ads deliver immediate results but require continuous budget. SEO requires ongoing maintenance, but it creates a compounding asset.

The catch? It takes 6-12 months. Most businesses quit too early or never fix the technical foundation that makes it work.

If you’re serious about owning your market, SEO isn’t optional anymore. It’s the infrastructure that feeds both traditional and AI search, becoming the competitive advantage that matters.

What’s your take? Investing in SEO in 2026 or focusing on other channels? Curious to hear your approach. Let us know below! 👇

01/17/2026

Meta ads work. When they're set up right, businesses see 3x return on ad spend. Top performers hit conversion rates above 12%.

The problem is most campaigns are broken from the start.

If you are running ads, they might not be getting clicks. Leads may be coming in but they might be unqualified. Conversions might not be happening. The issue usually isn't your ad budget or your audience size. It's your strategy and the systems behind these campaigns.

Common advice falls short. Spend more, test new creative. At Chops, we make sure to first fix the underlying issues that make the difference between wasted ad spend and profitable campaigns.

Swipe through to see the foundational issues that separate wasted ad spend from profitable campaigns.

Running Meta campaigns or thinking about starting? What's been your biggest challenge? Drop a comment below. 💬