02/10/2026
Two years ago, I started an experiment.
I looked around Instagram and didn't see a lot of businesses like mine here. What I saw was mostly gimmicky advertising posts and tactics that made me cringe, not to mention more of the same marketing drivel that you can find anywhere online. So I thought — what if I just showed up differently? What if I shared my actual values and talked about what I believe in, and skipped the trends and the noise?
I gave it a real shot. And for those of you struggling with the same challenge, here's what I learned: being everywhere isn't the goal. Being intentional is.
Instagram was never my place. I don't love the platform, I don't love the company behind it, and no amount of showing up differently is going to change that.
So I'm giving myself permission to stop.
This will be my last business post here (and on Facebook). I'm not disappearing — I'm just going where the conversations actually feel good.
You can find me on LinkedIn, where I'm sharing what I'm learning about building websites that actually work for everyone. I'm also occasionally putting out videos on YouTube about web design, accessibility, and running a values-driven business.
Or you can just (gasp) get in touch directly — I'd love that.
Everything's in my linktr.ee (link in bio).
Here's to doing less, but better. 🤍