GM&F Partners Inc.

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GM&F Partners Inc. Founded by George Glover in 2010, GM&F Partners guides non-profits to success and sustainability. Helping non-profits discover creative funding solutions.

As you plan your Q4 fundraising calendar, consider employing one of (or a couple) of these ideas to finish strong by Dec...
07/29/2026

As you plan your Q4 fundraising calendar, consider employing one of (or a couple) of these ideas to finish strong by December 31st:

1. Rethink your direct mail - Make it personal with a letter that tells a real story.

2. Run a Thank-a-Thon - Call your most faithful donors just to say thank you. It's one of the simplest ways to strengthen loyalty before your year-end ask.

3. Give your major donors a personal touch - Aim for at least one meaningful touchpoint every six weeks.

4. Get your digital house in order - Your website should be ready for the Q4 giving surge. Use social media reels to tell your best stories from the year

What will you do differently at your nonprofit this year? These are five pillars of action you can undertake in 2026 to ...
01/03/2026

What will you do differently at your nonprofit this year? These are five pillars of action you can undertake in 2026 to help you stand out to your donors:

1. Make your donor the hero in your narrative.

2. Prioritize human stories.

3. Segment your audience (first-time donors, major donors, etc.) and tailor your message for each.

4. Master your social media and curate stories with video.

5. Prioritize donor stewardship by thanking them promptly.

On behalf of all our team at GM&F, we wish you and yours a blessed Christmas and Happy 2026 New Year!
12/25/2025

On behalf of all our team at GM&F, we wish you and yours a blessed Christmas and Happy 2026 New Year!

Nearly one-third of all annual giving happens in December, according to Giving USA. Explore our five donor-honouring sug...
12/11/2025

Nearly one-third of all annual giving happens in December, according to Giving USA. Explore our five donor-honouring suggestions to help your mission shine brighter this year-end season: gmfpartners.org/2025/12/5-proven-ways-to-make-december-your-best-giving-month-ever

December is a critical month for fundraising. To make the most of this season, develop a special campaign, such as "Coun...
12/04/2025

December is a critical month for fundraising. To make the most of this season, develop a special campaign, such as "Countdown to Midnight" or "Holiday Giving Challenge", and employ some creativity to help your appeal resonate emotionally with donors.

We cover more tips in our latest e-newsletter. Find the ideas at mailchi.mp/gmfpartners/boost-your-year-end-campaign.

Collect and use the best fundraising data you can. Our observation indicates people are getting way TOO MANY emails. SMS...
10/25/2025

Collect and use the best fundraising data you can. Our observation indicates people are getting way TOO MANY emails.

SMS communication may have a better chance of cutting through the clutter. Give it a try, but don’t overuse it.

In a highly distracted world, you have just a few seconds to gain your donor's attention. When drafting your next direct...
09/19/2025

In a highly distracted world, you have just a few seconds to gain your donor's attention. When drafting your next direct mail, consider these questions:

1. Openability - Will your donor open your letter or email?

2. Readability - Can they easily read your message?

3. Scanability - Can they quickly skim it and still get the point?

4. Actionability - Is there a clear and compelling call-to-action?

Thank your donors with personal and prompt touches to increase engagement. Don’t just email—use hardcopy mail. Watch out...
09/06/2025

Thank your donors with personal and prompt touches to increase engagement. Don’t just email—use hardcopy mail. Watch out for monotony: alternate between thank you letters and thank you cards. Putting a personal touch to your 'thank yous' will make a world of difference.

Good, story-based messaging will help draw in your donors and keep them personally invested in your mission. These are s...
08/14/2025

Good, story-based messaging will help draw in your donors and keep them personally invested in your mission. These are some helpful approaches to take: let the donor see themselves in the story, celebrate their support, give them evidence of their impact, and give them stories they can repeat to others.

Strategic planning is not a silver bullet—but the data makes it clear: Nonprofits with an up-to-date strategic plan have...
08/07/2025

Strategic planning is not a silver bullet—but the data makes it clear: Nonprofits with an up-to-date strategic plan have an advantage vs those without. Here are some things to avoid when developing your plan. Read more: gmfpartners.org/build-a-strategic-plan

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