01/03/2026
What will you do differently at your nonprofit this year? These are five pillars of action you can undertake in 2026 to help you stand out to your donors:
1. Make your donor the hero in your narrative.
2. Prioritize human stories.
3. Segment your audience (first-time donors, major donors, etc.) and tailor your message for each.
4. Master your social media and curate stories with video.
5. Prioritize donor stewardship by thanking them promptly.