Capital Colour

06/11/2020

Want way less plastic packaging in your deliveries? Order from these brands!

Here are companies and brands that are scaling back on plastic or going plastic-free with their packaging!!

If you're feeling guilty about the plastic in all those deliveries you're getting, there are worthy alternatives.

06/08/2020

Have you mastered these design trends yet this year??

For

06/04/2020

The Science and Allure to.... PAPER PACKAGING!!

Why are humans drawn to paper packaging? Haptics, permanence, sustainability—to name a few. People like using paper-based packaging and still turn to it for protection, premium feel and aesthetics.

Why are humans drawn to paper packaging? Haptics, permanence, sustainability—to name a few. We talk with Clemson University’s faculty and students of packaging science to understand why paper packaging continues to enchant.

06/01/2020

It's OK to miss the little things!

→ How print and tech give retail a lifeline!

Print and technology are both playing key roles in our ‘new normal’, getting creative to keep us safe and keep us spending.

Karis Copp looks at the ways print and technology are helping retailers keep customers safe while still providing a good customer experience.

05/28/2020

Rising above the noise of digital with direct mail!!

As a business, direct mail can offer countless benefits!

“Direct mail provides companies with the commodity of time — time to communicate the message effectively, convey emotions and convert the customer.”

Source: Target Market Magazine

As marketers, we have to ask ourselves how much "noise" we will be required to make to have our direct mail marketing offerings heard against this cacophony of digital messages, and how much our customers and prospects are willing to tolerate?

03/23/2020

When to use paper vs. digital checklists!

The most comprehensive Business Process Management system features a document system supporting digital and/or paper checklists — an essential tool for hospitals, airlines, manufacturers, and other service companies!

03/19/2020

When we create your print materials, we're printing an experience!
The way customers interact with your packaging should be memorable. Here at Capital Colour, we know all the techniques to stand out in a crowd!

Let's chat about an upcoming project!
https://buff.ly/2QyjsFI

03/16/2020

People seem to be craving something approachable, artisanal, and even a little imperfect.

The world of vectors and graphic design has eagerly followed suit. Adobe’s first design trend of the year, Handmade Humanism, captures our retreat to a cozy, colourful world of brushstrokes, soft lines, and matte finishes — designs which, even if they never leave the virtual world, follow this urge to get away from polished mass-produced visuals toward something that feels touched by the human hand.

Now people seem to be craving something approachable, artisanal, and even a little imperfect. It feels like everyone is picking up a craft like knitting, pottery, waterco...

03/12/2020

We're proud sponsors of Fanshawe College's Unbound Fashion show!

This year's show focuses on a zero-waste event 🙌🏼

Fanshawe’s Fashion Design program’s mission is to teach cutting-edge design for a sustainable future.

03/09/2020

Unbound Fashion is a unique and vibrant fashion event that celebrates the Fanshawe College Fashion Design program graduates!

It's our pleasure to work with this amazing group of individuals!

To purchase tickets and enjoy the show:

Fanshawe Sustainability presents Unbound — a zero-waste event. Unbound is a unique and vibrant fashion show event that celebrates Fanshawe's fashion design graduates. Designers present collections based on their vision of responsible fashion. Unbound is a collaboration between multiple programs ac...

03/05/2020

In our industry, we love paper but we also love sustainability!
Here are 5 ways you can use paper to create a more sustainable business:
→ https://buff.ly/2vyJ6SM

03/02/2020

The power of collateral in hand!!

Everything might be digital, however, it's important to remember the impact of printed material!

Research has shown that the very act of handling a piece of print collateral can initiate feelings of psychological ownership and begin to create an emotional connection to the organization, service, or product that collateral represents

https://buff.ly/382oUqJ

While predictions have suggested that the digital age would make print obsolete, marketers today are looking to integrate digital strategy into their print marketing. Digital oversaturation, the prevalence of direct mail, and targeted digital print are all important factors for the future of print c...