JONA Group

Name: JONA Group
Address: Milton, ON, L9T4Y3, CA
Telephone: +14164564218

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Milton, ON
JONA Group

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Fractional CMO and marketing strategy for contractors and service businesses. We are a creative boutique style agency.

We build the systems that keep work coming in — campaigns, referral programs, and a plan that actually gets followed. With our passion for what we do and our uniquely creative approach, we will develop strategic initiatives that help our clients to grow, and to leverage their brands. We thrive on building lasting relationships with our clients. Whether it is a full marketing strategy for a new business, social media management for an existing brand, a promotional video or a website re-design, we treat each project with the same passion and creative approach.

10/15/2026

I keep a few 20-minute calls open every week for builders and remodelers who want a second set of eyes on something.

It might be a quote that went quiet. A Google profile that isn't bringing in calls. A price you're not sure about. Or a business that feels like it's running you.

You'll leave with at least one thing to do next, whether we ever work together or not.

Book a time: calendly.com/alison-willowhouse/20min

10/14/2026

When we started with Crafted Space Co., Phillip's Google listing didn't match the work he wants. He does whole-home renovations and custom builds in Evergreen, Colorado. The profile didn't say that.

The quick fix is to start a fresh profile. We didn't, because the old one had 22 five-star reviews on it. Those took years to earn.

So we took over the listing he already had and rebuilt it around him. New categories and services. A new description, logo and cover. Fresh project photos.

Same reviews, same 5.0 rating. Now it says what he does.

Go see his work Crafted Space Co.

09/14/2026

I've written down the thing I end up teaching every contractor I work with.

The Follow-Up Rhythm. Two pages.

What to send on day 2, day 5, day 12 and day 30. The actual wording. What not to say and what it costs you. And the one message that gets a reply out of someone who has gone completely quiet.

It's free. No call, no six-email sequence afterwards.

Comment RHYTHM and I'll send it over.

If you've got quotes sitting out from August with no answer — this is for those.

09/11/2026

The site visit is not a measuring appointment. It is the sale.

By the time you're back in the truck, the homeowner has already decided how they feel about you. The number just confirms it or breaks it.

So stop walking in with a tape measure and a price already forming in your head.

Walk in and diagnose.

What's actually driving this? Why now, and not last year? What have you already tried that didn't work? Who else has to be happy with this decision? What happens if you do nothing for another twelve months?

Ask five real questions and you'll learn more about whether you even want this job than any takeoff will tell you.

And here's the part nobody says out loud: the contractor who asks the best questions usually wins, even when he isn't the cheapest. Because the homeowner walks away thinking "that one understood it."

Diagnose. Don't quote.

09/10/2026

Six ways a good quote turns into no answer.

Number six is the expensive one. Discounting to break a silence doesn't rescue the job — it tells the homeowner your first number had padding in it. And now every number you ever give them is negotiable.

If trust is the problem, price will not fix it.

Which of these are you doing? Be honest. Put the number in the comments and I'll tell you what to do instead.

09/09/2026

Welcoming Crafted Space Co. to JONA. We have been working with them for a couple of months now on marketing and love learning about their business.

Phillip Vaccarella is a fourth-generation craftsman running kitchen, bath and whole-home renovations out of Evergreen, Colorado. Twenty-five years in.

The work speaks for itself — which is exactly the problem a lot of very good builders have.

It speaks for itself in the field, to the people already standing in the house. It does not speak for itself to the homeowner three towns over who is about to spend six figures and has never met you.

That gap is the whole job.

Glad to be working on it with them. Go look at their work:

09/08/2026

Silence has causes. It is never just silence.

Nine times out of ten it's one of these:

They can't afford it and don't want to say so.
They're waiting on a third quote and don't want to be rude.
Someone who wasn't at the site visit has questions you haven't answered.
Something in the estimate scared them and they don't know how to ask about it.
Or they forgot — because your job is your whole world and their whole world is a job.

None of those get fixed by "just following up." They get fixed by naming the thing.

Try this one:

"Most people at this stage are either waiting on another number or working out how to phase it. Either one is completely normal — tell me which and I'll help."

That message gets answered. Because it makes it easy to tell you the truth.

09/07/2026

Labour Day.

The trades built this one. Not as a figure of speech — the holiday exists because people who worked with their hands organized and asked for shorter days.

So here's what I actually want to say.

Most of you won't take it. You'll be in the truck. Or catching up on estimates at the kitchen table. Or "just swinging by" a site for twenty minutes that becomes three hours.

Take the day.

The quotes will still be there tomorrow. The homeowner who hasn't answered will still not have answered. Nothing in your pipeline changes because you rested for one Monday.

You built a business so it would work for you.

Let it, today.

09/04/2026

“I need to follow up more” is almost never the problem.

More of the wrong message just makes you feel worse about sending it. The three messages that actually work are in Thursday’s carousel.

09/03/2026

Most follow-up fails because it's the same message three times with more exclamation marks.

Each touch should do a different job.

Day 2 proves you listened. Day 5 proves you can do it. Day 12 gives them an easy way out — which is exactly why they don't take it.

That last one is the one contractors resist. Giving a homeowner permission to walk away feels like handing back the job. It does the opposite. It's the only message in the sequence that doesn't ask them for anything, so it's the one they answer.

Swipe for what to actually write.

Save it for the next quote you send.

Address

Milton, ON
L9T4Y3

Telephone

+14164564218

Website

http://www.jonagroup.ca/

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