BBM Licensing

08/31/2026

Big news! 🎉 BBM Licensing is proud to announce a new partnership with Cubcoats; as the exclusive regional licensing agent, we're bringing the world's original 2-in-1 wearable plush brand into the Middle East, Türkiye, and Canada.

"Cubcoats is one of those rare brands people fall in love with the moment they see it," says BBM Licensing CEO Amer Bitar.

Read the full announcement. 👇

08/20/2026

Going global doesn't have to mean opening stores you can't yet support.

BBM Licensing Founder Amer Bitar breaks down how Middle Eastern brands can expand internationally through licensing instead of direct expansion, protecting their trademarks, choosing the right markets, and keeping their identity intact along the way.

Read the full piece on BBM Licensing Insights:

08/06/2026

Heritage brands don't just license a name. They license a premise. And in the Middle East, protecting that promise starts long before the agreement is signed. New article on the BBM Licensing Insights blog.
https://www.bbmlicensing.com/post/licensing-heritage-brand-middle-east

Heritage brands require a different licensing playbook in the Middle East. The standard approach was built for brands still defining themselves, not brands with a century of equity to protect.

07/28/2026

Why do brands still wait for one big deal to prove they belong in a new market? Marketing figured out years ago that trust can come from many small, credible partners instead of one big name.

Our founder Amer Bitar looks at what this shift means for licensing, with real market-entry examples and a close look at what it takes for global brands entering the Middle East.

Read it here:

Brands stopped betting on one big name and started activating thousands of small, trusted partners instead. It's a lesson licensing hasn't fully learned yet, especially for brands entering the Middle East.

07/20/2026

Ever wonder what happens to a brand's local partners when headquarters decides to redesign the logo?
It's not just a new look. It's reprinted packaging, new signage, retrained staff, and sometimes an entire storefront rebuilt, and someone has to pay for it.
A licensee or franchisee in the Middle East usually finds out about a redesign at the same time everyone else does. Not before. And by then, every decision has already been made: the colors, the name, the whole identity, often without any thought for how it translates into Arabic or fits a completely different retail environment.
Our latest Insights article breaks down what smart brands do differently: building the transition and the region into the plan from day one, not as an afterthought.
Read the full breakdown:

Rebrand headlines focus on the home market. This piece covers what a redesign actually costs Middle East licensees and franchisees, and how to build governance for it into the agreement.

07/08/2026

Localization in MENA isn't a translation job. It's an operating decision.
Most global brands get this wrong: they swap the language, tweak the visuals, and call it localized, while the product, the packaging, and the retail plan were already locked in before marketing even got involved.
Our latest Insights piece breaks down the 7-part framework that actually determines whether a brand connects with MENA consumers, from messaging and design to product, retail, cultural timing, and governance.
Read the full framework:

06/15/2026

Licensing vs. Franchising in the Middle East, which model is right for your brand?

It is one of the most common questions global brands ask when evaluating expansion into the GCC. And one of the most misunderstood.

Licensing transfers rights. Franchising transfers a business system. The two models have different legal structures, different partner requirements, and different revenue mechanics and very different consequences when you choose the wrong one.

In our latest article, we break down exactly what each model demands in the Middle East context and how to make the right call before the commercial conversation begins.

Read it here → https://www.bbmlicensing.com/post/licensing-vs-franchising-middle-east

Licensing and franchising are not interchangeable. In the Middle East, choosing the wrong model does not just create friction — it creates a structure that is hard to exit and expensive to fix. Here is what each model actually demands in this region.

05/25/2026

Eid Al-Adha Mubarak from BBM Licensing.

Wishing our partners, clients, colleagues, and friends a blessed Eid filled with peace, generosity, and meaningful moments with family and loved ones.

May this occasion bring renewed hope, connection, and prosperity to all.

Eid Mubarak.

05/20/2026

Thank you to Total Licensing for featuring BBM Licensing’s new strategic partnership with Osratouna TV.

Together, we are launching the global licensing and consumer products program for Thaloob and the wider Osratouna TV character universe, opening new opportunities across toys, plush, publishing, apparel, retail, lifestyle, and immersive entertainment.

This is a significant milestone for Arabic kids entertainment as it moves further into the global licensing marketplace.

Read the full article:
https://www.totallicensing.com/bbm-licensing-and-osratouna-tv-in-collab-for-thaloob/

BBM Licensing, a leading brand management and licensing agency, and Osratouna TV, the creator of one of the Arab world’s most-watched children’s animated franchise, have announced a strategic partnership to develop and manage a global consumer products and licensing program for Osratouna TV’s ...

05/18/2026

Big news from BBM Licensing.

We are excited to announce our new partnership with Osratouna TV, the Arab world’s leading kids' entertainment channel, to launch a global licensing and consumer products program for the Osratouna TV character universe led by Thaloob.

With over 20 billion views worldwide and millions of families connected to the brand, this marks the beginning of an exciting new chapter for Arabic children’s entertainment on the global stage.

Read the full press release here:
Press Release:
https://www.bbmlicensing.com/post/bbm-licensing-osratouna-tv-global-licensing-program

BBM Licensing and Osratouna TV announce a strategic global licensing partnership for Thaloob and the Arab world’s leading kids entertainment character universe.