Thought Leadership Resources

Thought Leadership Resources For many years, I've seen business professionals with wonderful expertise to share, who have trouble connecting with potential clients.

I use my marketing experience to help them get noticed. I use my background in journalism and marketing to help business professionals get recognized for their expertise. The journalism background helps me recognize "the story" that clients will find appealing, and marketing expertise helps me get your message in front of your ideal clients.

Many professional firm marketers struggle with getting their fee-earners to take the time to participate in thought lead...
11/01/2019

Many professional firm marketers struggle with getting their fee-earners to take the time to participate in thought leadership content marketing. We need to turn that around, to make the process useful to the fee-earners. Here are three ways to do that: http://ow.ly/Zqft30pNKsf

Many firms use project descriptions to show the kinds of work they can do, and reassure potential clients. These often m...
10/04/2019

Many firms use project descriptions to show the kinds of work they can do, and reassure potential clients. These often miss opportunities to sell the firm’s services. To do that, project descriptions need to engage, entertain and inform. Here’s how: http://ow.ly/oNkT30pED7V

Does your firm need to sell to the top level in companies, but can’t get their attention? Reach them indirectly, by show...
09/06/2019

Does your firm need to sell to the top level in companies, but can’t get their attention? Reach them indirectly, by showing the people who advise the C-Suite how your firm can help them. Here’s how. http://ow.ly/3poz30ptHre

Your prospective clients are looking for information about what you can do for them – but if they’re to decide to work w...
08/02/2019

Your prospective clients are looking for information about what you can do for them – but if they’re to decide to work with you, they need to be persuaded at a more emotional level. How can your content strategy help support the emotional side of the decision? http://ow.ly/AdvE30pgmXe

Do you want your firm to get access to the race for projects, and then go beyond to give your firm an advantage? Make su...
07/05/2019

Do you want your firm to get access to the race for projects, and then go beyond to give your firm an advantage? Make sure you’re using all four ways of showing credentials (including #4, the newest of these): http://ow.ly/T8C430p4bH9

Publishing thought leadership content is an important part of marketing these days. But at some firms, it’s hard to make...
06/07/2019

Publishing thought leadership content is an important part of marketing these days. But at some firms, it’s hard to make that happen. Marketers need to know about three kinds of writing professionals who can help them. Learn more: http://ow.ly/Ow5930oSUTm

Publishing thought leadership content is a great way to show your firm’s expertise, and it helps to get that content pub...
05/03/2019

Publishing thought leadership content is a great way to show your firm’s expertise, and it helps to get that content published in niche media your ideal clients already trust and rely on. Any prospect can be reached through four kinds of media: http://ow.ly/yYRf30oBqI2

Some professional services marketers measure their success in social media shares and likes. It’s not about that. Succes...
04/05/2019

Some professional services marketers measure their success in social media shares and likes. It’s not about that. Success is measured in how well your firm’s content supports the business development process. Here are some ideas on how to do that: http://ow.ly/AkmJ30ojnqJ

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20 Mississauga Valley Boulevard, Suite 408
Mississauga, ON
L5A3S1

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+16479984057

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