Perez PR

03/24/2026

People are changing how they make decisions.
Most organizations are still communicating the same way.

That’s where the gap begins.

With over 25 years in digital communications, I’ve learned to recognize these shifts early, by paying attention to behavior before it’s named.

I’ve launched The Shift Series to capture these signals and what they mean for organizations navigating communication, trust, and engagement today.

Enjoy the read.

03/16/2026

$22.4 billion.

That is how much the largest donors in the United States contributed to charitable causes this year, according to the annual Philanthropy 50 list compiled by The Chronicle of Philanthropy.

It is an extraordinary figure.

Yet the most important story in philanthropy is not the scale of giving.
It is the motivation behind it.

Behind many philanthropic commitments lies a deeply personal story.

A loss.
A limitation.
A challenge.

Often it is a moment that fundamentally changes how someone sees the world. These experiences can create a lasting sense of responsibility to help others facing similar circumstances. What begins as a private experience can evolve into a powerful public contribution.

Today, through our work supporting a wide range of nonprofit organizations and philanthropic initiatives, we see firsthand how powerful those motivations can be. When organizations connect their mission to the personal values and experiences of donors, philanthropy becomes more than fundraising, it becomes a partnership around impact.

Read more: https://www.leslieperezpr.com/insights/2026/3/13/the-why-behind-the-224-billion-in-philanthropy

03/08/2026

Artificial intelligence is transforming how we work, communicate, and lead.

But behind every breakthrough are the people shaping how this technology evolves.

For International Women's Day, Perez PR highlights 20 women shaping the future of AI.

Discover 20 women leading innovation in artificial intelligence, media, and technology in Perez PR’s curated leadership list.

08/02/2021

How To Optimize Your Content For SEO And Social Media Marketing

1. Drive Your Strategy With Data
2. Do Keyword Research
3. Create Value-Filled Content
4. Use And Earn Quality Backlinks

Follow these tips and techniques and you could be well on your way to a post-pandemic business renaissance to be proud of.

07/20/2021

What are the Current Trends and Technologies Driving Digital Marketing? https://bit.ly/2W2bWrR

+Younger demographic appeal
+Inclusivity
+Augmented Reality
+ Influencer content
+ Shoppable posts
+ Targeted segmentation
+ Data-driven digital marketing that uses algorithms