Why Marketing

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Montreal, QC
Why Marketing

A marketing consultancy that builds sustainable, scalable & effective marketing strategies. Free 30-minute consult http://calendly.com/whymarketing

12/31/2021

This year is one for the books.

I need to take a breath and reflect for a second. I couldn't have done any of this without the support of my talented team. 👏👏👏👏👏

I haven't done this in a while, so here's a 2021 round-up:

🥂 Launched and worked with some awesome collaborators!

🥂 Worked with on some exciting changes for coming in 2022

🥂 Delivered 4 brands (2 will launch in 2022)

🥂 Had 3 part-time retainers (so, a full time job)

🥂 Extended mandates for 2 clients

🥂 Created, implemented and executed a social media strategy that yielded valuable insights and growth of over 200% for 4 channels

🥂 Had a COVID-free year

I wish you a healthy and happy 2022 full of successes and joyful memories! Thank you for trusting Why Marketing with your marketing strategy & structure needs.

12/24/2021

This has been a busy year for Why Marketing and I could not have done it without the love and support of our clients, and the excellence and professionalism of my team.

Thank you for your trust in us ❤️

May the warmth and joy of the season fill your hearts and homes with everything you hold dear.

Stay safe and see you in 2022!

08/27/2021

Whenever comes in for brands we created, there's a special feeling I get of pure excitement!

From creative brief, to brand guidelines, to swag design... And it's finally here!

did such an incredible job for us and my client is overjoyed. Mark has been a reliable expert, guide and advisor for all the things we've done so far, but with this specific project, we went with a new supplier and tried heat transfer and the result is stunning.

My Friday feeling? Blessed to be working with talented people that make smiles happen.

08/13/2021

It's a question that is deeply personal for me.

I always focus on the outcome, and I realize that it's how society functions. Think ROI (return on investment), success metrics, performance-based bonus, etc...

At its core, outcome is a perfectly logical measure of success. Or rather, we like it because it's tangible and quantifyable. And yes, it is important.

However, process is just as important. In some cases it's even more valuable than the outcome itself. Process gives you lessons, memories, discovery and curiosity. It's an invitation to choose your own adventure in how you will (or not 🤷🏼‍♀️) reach your outcome.

Those intangible experiences that we share together to grow and learn bring value. They allow us to test elasticity and enhance what may have been a good idea to something extraordinary.

So, don't neglect or downplay the process. When You're reviewing how you tackled a project and what your success metrics are, consider the stories behind the numbers.

06/10/2021

Since October 2020, the Why Marketing Services team has been working closely with a local family-owned Filipino restaurant to bring their experiential marketing and brand to life. We started from square 1 (I know it's rare, so let me bask in it).

1) We put together an in-restaurant plan that highlighted market opportunities, best practices and an implementation road map.

2) Based on those insights, we developed a strategic brief and delivered a complete, new visual identity to the client that is vibrant and timeless.

3) In support of the brand launch, we also delivered:
✅ menu overhaul & pricing strategy
✅ overhauled and designed packaging elements (stickers, stamps, etc...)
✅ complete restaurant make-over to reflect the new brand (interior and exterior design and ex*****on)... on a budget
✅ merchandise (t-shirts, hats, hoodies, chef jackets, etc...)
✅ food photography
✅ a series of 9 digital-friendly videos in English, French and Tagalog
✅ on-brand website refresh (cuisinedemanille.com - check out the French for the "before" in Arial)
✅ designed and printed promo materials (postcards, menus, etc...)
✅ media coverage in our local Eater blog (on the coattails of MTLBlog coverage)
✅ project management services to get everything done.

Our biggest success? The client is actively implementing the brand across all business functions and is proud of the changes they've introduced in a very short time to much praise from their customers. The change aspect went so well that their staff are their biggest brand ambassadors.

06/03/2021

The brand is coming to life and there's no feeling like knowing you had a hand in this beautiful passion project. The vision was executed by a talented team from start to finish.

What do you think?

05/26/2021

I've never hung my hat on fortune cookies, but this one spoke to me.

I booked off tomorrow and Friday for a getaway because I have a lot of deep things to work through and I need some space to do it. With that awareness also came a certain amount of guilt.

This is the first time in a little over 2.5 years that I will be away from my son.

This is the first time that I'm disconnecting from email and clients for two days since I started my business 1.5 years ago. Unheard of for a young business... I know.

This is the first time I'm going anywhere overnight alone since I travelled for business (not really relaxation either...).

But I need it.

And just reading those words the cookie offered told me that Rome won't burn because Elena will go sit in a hammock by a river for a day.

05/17/2021

🎉🎉🎉 CONGRATULATIONS CUISINE DE MANILLE! 🎉🎉🎉

The Why Marketing team is so proud and honoured to have helped you bring this warm and vibrant brand to life.

Your commitment to your family, community and food is unparalleled and we know this timeless take on your brand will grow with you for years to come.

05/08/2021

One of my favourite things to do while on a shoot is really capture the feel for the day.

Today, alongside , we shot some footage for a brand video that we look forward to releasing later this month.

As it is with any video, the planning and ticking off the boxes in preparation made for the relaxed flow for the day. I won't lie, I was nervous. The call time was 8:30am on a Saturday, but everyone was pumped.

We got what we needed in record time and got a chance to enjoy the beautiful weather while we were at it.

You may sneak a peek of Nico 🧐 when the videos launch!

01/01/2021

Happy 2021! We can't lie... 2020 has been a good year for us. We strive to deliver the best work because we fundamentally believe that small and medium sized business deserve good marketing too. This has brought us many amazing clients that we're fortunate to now call friends.

Thank you for your trust. We can't wait to build up even more insight-driven strategies with you!

12/24/2020

It's been an amazing year full of memorable projects and new friendships made.

I'd like to thank my incredible team and my wonderful clients for giving us the opportunity to flex our creative muscles this past year. Your trust and support has meant the world to all of us.

Stay safe and healthy through this holiday season!

11/25/2020

Personal branding is something I honestly shy away from. I had a short conversation with a couple years ago after I had my son because I was questioning my new professional identity. So, she got the wheels turning around authenticity and business.

I already read and the power and freedom of vulnerability. Pair that with authenticity and it's a big order!! Downright overwhelming.

Then, I opened Why Marketing and, as easy as it is to hide behind the work, the team and the struggle... The one constant thing that makes this business what it is - me - was chronically misrepresented. That's how I felt, at least.

So, I joined a Facebook group for mom entrepreneurs facilitated by and she had shared the importance of embracing your self and what you bring to work every day. One way she did this for herself was making sure her personal brand was on point... so she participated in a project with .

It felt like the right next step. I reached out to Chantale, shared my story with her and BOOM. These photos are the outcome. I feel that they capture me and my approach so much better than the typical business shots I get.

What do you think??

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Montreal, QC

Website

https://www.whymarketingservices.com/

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